Packed with over 1,000 games, WildTangent’s preview of their upcoming gaming service seeks to a wide variety of social and entertainment features to participants. With properties ranging from Disney to PopCap to Ubisoft, it looks like the WildTangent team might just have a WildWinner on their hands.
Dubbed WildTangent Games, WildTangent’s newest offering platforms itself as an, “online games service and unique games app, that will soon feature social games and premium flash games…” For the multitasker in all of us, WIldTangent Games will also allow players to tap into other forms of entertainment, TV, Music, Facebook, etc. without the annoying alt/tab, but rather, built right into one single portal.
“Our new games service will be an entirely new arena for both game players and the game developers who create great experiences for our consumers,” said Sean Vanderdasson, senior vice president at WildTangent. “We’ll continue to offer games tailored for all members of the household as well as our unique free/rent/own model. Now, however, developers of all types, including social developers and those whose games include digital items, can benefit from inclusion within our service.”
Taking a page perhaps from the earliest versions of Facebook, WIldTangent Games features a clean and uncluttered, if minimal, look. The thinking here is to get gamers as fast as possible to the content they’re seeking. Keeping all your entertainment anchored is a tabbing system that includes quick passage to other entertainment forms, i.e. the aforementioned “others.”
By way of monetization, Vanderdasson comments, “We’ve been conducting focus groups and researching the game play behavior of our consumers, and believe we’ve created a service that will be enjoyable for our consumers as well as fruitful for game developers. Some new game formats like social games and flash games with digital items can be challenging to monetize. We’re bringing our digital currency and top advertising partners into the mix so our game players can now choose whether they’d like to receive a digital item as a “gift” from a relevant brand, purchase digital items with WildCoins or choose other options. We believe we’ve created a great experience for everyone.”
Interested gamers can get cracking on WildTangent’s newest offering at wildtangent.com. Vanderdasson also adds that the service is in “preview” mode, and that the company is keen on collecting user feedback to incorporate into the full release version of the platform.






