Posts Tagged ‘Warner Brothers’

Warner Bros. partners with Supergiant Games on Bastion

Wednesday, March 23rd, 2011

Warner Bros. Interactive Entertainment has recently announced a partnership with Supergiant Games to publish the upcoming action RPG, Bastion. Slated for a summer 2011 release, this collaboration with Supergiant further exemplifies Warner Bros. commitment and expansion into the digital gaming market, and will be available on Xbox LIVE arcade, with the PC version arriving later this year.

Supergiant Games is a boutique development studio with big goals. Their mission statement reads like a storyboard for success: “To make games that spark players’ imagination like the games they played as kids, while enabling them to share the experience with those they love.” A distribution partnership with Warner Bros. is certainly a healthy step towards these goals.

“We’re thrilled to be working with Warner Bros. Interactive Entertainment on Bastion,” said Amir Rao, Studio Director of Supergiant Games. “Warner Bros. instantly saw the potential of our original game world and narrative style, and is providing Supergiant Games with the support and autonomy we need to make Bastion an amazing experience.”

Within Bastion, players assume the role of “the Kid,” and are tasked with building a safe haven for himself, as well as loved ones, in a post cataclysmic event. Players are confronted with a host of strange beasts, are able to forge a number of customizable weapons, and gain new powers through a variety of specially-brewed spirits. Keep in mind, no word of microtransactions has been uttered as of yet, but “customizable” and “specially-brewed spirits” sure sounds a whole lot like purchaseable items to me.

The game features all hand-painted environments, available of course in HD, and a dynamically narrated storyline. This narrative reacts to player’s actions in real time, and provides deeper context and meaning to the Kid’s reactions and interactions with the world around him/her.

“We are looking forward to working with Supergiant Games to bring the unique gaming experience in Bastion to all types of players,” said Martin Tremblay, President of Warner Bros. Interactive Entertainment. “We have seen tremendous talent coming from independent development studios and Bastion is a fantastic example of the innovation and imagination in that game space.”

Bastion will be available for consumers to test out at PAX East, which kicks off today and runs through Sunday in Boston, at both the Warner Bros. and Supergiant Games booths. The title has already won the “Best New IP” award at the main PAX event, and selected as one of the “PAX 10,” independent games of the show. Likewise, they’ve already picked up the “Excellence in Audio” and “Excellence in Visual Art” awards from the 2011 Independent Games Festival.

 

Turbine’s Lord of the Ring doubles revenue with Free-to-Play switch

Monday, October 11th, 2010

While speaking at a GDC Online 2010 panel, Lord of the Rings Online Executive Producer Kate Paiz announced that since the conversion to a free-to-play from a subscription model, Lord of the Rings online has doubled it’s revenue. Additionally, since converting to free-to-play early last month, LotRO has seen over a million new accounts.

kate-paiz1If doubled revenues and 1 million+ new players weren’t enough in the good news department, Paiz also outlined f2p LotRO’s 20 percent return of former players since the conversion. The game has also seen a 300 percent increase in peak concurrency, three times the number of players online at the same time, and a 400 percent increase in total active players.

And now for the financial good news. New and returning players arriving in droves can only mean good news for Turbine’s in-game microtransactions store. Paiz reports that 53 percent of players have made microtransactions purchases, which range from mounts to XP boosting outfits, etc.). And while Turbine has seen a massive influx of new and returning players, with more than half of them taking advantage of the microtransactions, they’ve also seen a rise in subscriptions.

The Turbine decision to switch Lord of the Rings Online to the free-to-play model is their second, preceded by Dungeons and Dragons. Only doing slightly better than LotRO, DDO saw an increase of around 500 percent since converting.

 

LotRO goes free-to-play this fall

Monday, June 7th, 2010

It looks like Turbine isn’t wasting anytime making big changes under the Warner Bros. banner. Announced late on Friday, Turbine’s flagship entertainment title, Lord of the Rings Online, will convert to the free-to-play business model.

lord-of-the-rings-online-smallerPreviously based on a subscription model, LotRO can be seen as a viable competitor to Blizzard’s king-of-the-hill MMORPG, World of Warcraft, often involving players in similar, if yet different, gameplay and quest lines, series of play. Turbine’s Lord of the Rings Online has won multiple awards, involving players in a rich adventure featuring a massive world of up-to-the-minute graphics and game mechanics. Naturally, as a former subscription based game, LoTRO also includes all the premium features that paying gamers have come to expect over recent history.

The free-to-play version, which is slated to remain (more or less) exactly the same as the currently paid-only version, will launch this fall in North America and Europe. Euro operations of the title will be handled by Codemasters. And just like Turbine’s Dungeons and Dragons Online, LoTRO will feature a pricing model that allows players to purchase expansion packs, quest packs, items, and account services. Likewise, Turbine will also offer a VIP package, whereby users can get unlimited access to all of the games’ features (so…a subscription, more or less?).

Beta testing of the new free-to-play version will commence on July 16th. Sign up for a potential “first crack” at the new LoTRO here.

Apparently, the Dungeons and Dragons swap to free-to-play is proof in the pudding that this model can and has been working for Turbine. What can be drawn from this move is that free-to-play is more than capable of turning a profit. Dungeons and Dragons was practically done and dusted until Turbine released it to the masses for free. Hours, weeks, and months of data review has obviously brought Turbine to the same conclusion in regards to Lord of the Rings Online. Not only has Turbine used this business model to breathe a healthy breath of fresh air into Dungeons and Dragons, but it now looks like they intend on taking the philosophy one step further and see what the model can do for a healthy title.

“Warner Bros. Interactive Entertainment is bringing quality games based on The Lord of the Rings to multiple platforms, and the franchise’s expansive adventure story lends itself perfectly for LOTRO free-to-play, giving a wide range of players the opportunity to experience the game,” said Jeff Junge, Senior Vice President Online Games and Digital Games Platforms, Warner Bros. Digital Distribution and Warner Bros. Interactive Entertainment. “We are focused on expanding our game franchises onto new digital platforms to maximize quality experiences for gamers worldwide and LOTRO’s new model is a great leading example of this.”

Highlights direct from Warner Bros./Turbine:

  • Free means Free! – Players will download LOTRO by visiting www.lotro.com and join with millions of other adventurers as they explore the most complete and authentic recreation of Middle-earth ever created and participate in LOTRO’s award-winning epic story up to level 50 for free.
  • Visit the new LOTRO Store! — The LOTRO Store is loaded with thousands of convenience items as well as expansion packs, premium content, additional character slots, potions, character customization and more! The LOTRO Store is seamlessly integrated into the game and lets the player identify new and exciting ways to enhance and customize their experience using points which can be purchased in the store or earned through gameplay.
  • Be a LOTRO VIP! – Players who elect to become a LOTRO VIP will have unlimited access to all premium content, receive priority server access, 5 character slots, a shared bank slot, and a monthly allotment of points to spend in the new LOTRO Store.

Given the Fall release, it should be very interesting to see what the post-holiday season numbers on the “new” Lord of the Rings Online will look like. My guess? Turbine/Warner Bros. is about to see some resistance right out of the gate, but by Christmas, I’d bet they’re selling digital swords and expansion packs like hotcakes.

 

Warner Bros. acquire Turbine

Wednesday, April 21st, 2010

And now the circle is complete. Warner Bros. announced yesterday that they’ve acquired the largest privately held games developer in North America, Turbine. This successful acquisition now puts all of the Lord of The Rings based titles under Warner’s roof.

Turbine, developers of some of the most frequented MMO’s on the internet including Lord of The Rings Online and the (semi-recent) free-to-play revival of their popular Dungeons and Dragons Online: Eberron Unlimited, was founded in 1994, and has raised over $46 million in funding since 1998. Their initial release, Asheron’s Call was published by Microsoft in 1999. Turbine later re-acquired the publishing rights to this title.

While the terms of the deal were not disclosed, one Boston Globe report hints at the purchase price in the $160 million range, based on a “source close to the negotiation.” And while this number seems lofty, when one considers what Warner Brothers just added to their stables, it might be the bargain of the year. Warner Brothers has been slowly but surely ramping up their presence in the video games market over the past several years, acquiring one studio after another. With the Turbine acquisition, Warner Bros. now have access not only to Turbine’s development staff, but their tested and proven free-to-play business model. And don’t forget about Turbine’s deep index of experience when it comes to direct-to-consumer relationships via their well developed social networking platform.

“Turbine is recognized globally for its industry-leading technology, groundbreaking graphics and its unique ability to create and operate massive and persistent online worlds which greatly enhance players’ social gaming experiences,” said Martin Tremblay, president, Warner Bros. Interactive Entertainment. “The Lord of the Rings Online and Dungeons & Dragons Online have both been an enormous success for Turbine and we look forward to working with their talented development team to continue creating award-winning online games.”

From Turbine’s side, CEO Jim Crowley comments, “This acquisition is very exciting because it allows us to expand globally while continuing to focus on creating spectacular online games that our loyal fans and players have come to expect.”

And while Warner Brothers have an investment past with Turbine, it’s fair to say that they’ve had their eye on Turbine for quite a while now. Not only to complete the IP collection of J.R.R. Tolken products, but also as a way to jump into the free-to-play market, and thus capitalizing on the plethora of virtual goods monetization potential. Turbine was great before the acquisition – let’s see what new cash and a much wider reach can bring.

Congrats Turbine! We expect nothing but good things. :)