Posts Tagged ‘vice president of marketing’

K2 Networks launches GamersFirst 2.0 Portal

Monday, October 20th, 2008

Hot on the heels of the A2M deal, K2 Networks has recently launched a 2.0 version of their popular gaming portal, GamersFirst.

In addition to a (needed) rebranding of the site, GamersFirst.com new features an OpenID registration process, ensuring not only speed but accuracy, a much improved navigation, and most important; an expanded marketplace for game item and premiums purchases.  The marketplace also now features a wider selection of payment options including retail gaming cards.  New gamer profile pages and up-to-the-minute feeds can be found in the user interface.

To their credit, GamersFirst staff appear to be quite pleased about the new launch, appearing in a 3.5 minute film (see below).  The film was created by and stars staff members from production, marketing, and customer service.  The video pokes a bit of fun at gamers across the globe in their natural, if not sometimes odd and intriguing, natural environment.  Be sure to keep an eye out for the Law firm of Fragman, Griefer, and Noob. :)

Serving more than 23 Million gamers in over 160 countries, GamersFirst is currently available in English and Turkish with more languages planned for the near future.

“The new GamersFirst gives our gamers more of what they want,” says Patrick Ford, Vice President of Marketing at GamersFirst. “We’ve made it easier to get started with our games and to shop the marketplace. We look forward to adding even more to our platform in the coming months.”

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Free to Play MMO Asda Story offers ‘Guaranteed Fun’

Tuesday, August 5th, 2008

San Jose based publisher Gamescampus.com is so confident in their new offering, Asda Story, that they’re offering a $30 refund if you DON’T enjoy your experience.

Asda Story is a free to play MMO based in a colorful, bright and cheery world that features fantasy sytle anime in a 3d MMORPG setting.  Asda has a number of features, but a unique ‘soul mate’ system allows two players the ability to align to become soul mates.  These dynamic duos can then wear unique costumes and use special skills.  The ‘Real Costume System’ give players some of the most extensive character customization and personalization ever seen in an MMORPG.

When initially launched in Korea and Japan, the Soul Mate System and Real Costume System appealed to a more than 20% female user base.  These systems allow players the ability to personalize the design of their items and looks, and make their characters stand out.  Gamescampus.com is expecting to see similar results in the US launch.  Customizations will be made available via micro transactions of Gamescampus.com currency, Campus Cash.

AsdaS Story opens it’s beta testing doors this evening, August 5th at 9:00 PM Pacific Standard Time.  The open beta test is backed by a strong promise, “If this isn’t the most enjoyable free to play MMORPG game you’ve ever played, we’ll give you $30 for your feedback.”  Full information regarding the enjoyment guarantee can be found at http://asdastory.gamescampus.com/event/fun.html.

“We chose to bring this game to the west because we believe in its potential. The Guaranteed Fun Promotion is our way of showing our belief in the game and is even better than a money-back guarantee because you dont have to spend a penny to play Asda Story,” said David Chang, Executive Vice President of Marketing and Business Development for Gamescampus.com. “We are just asking you to invest your time in playing our game, and if after playing for 30 days you dont feel it has been the great game experience we feel it to be, we want to hear your feedback and we’ll give you $30. It is as simple as that.”

This is NOT however a sign up, don’t play it, and cash in on $30.  To ensure that gamers are giving Asda Story a fair crack, in order to qualify for the $30 (if you so choose), players must reach level 40 by September 4th, 2008.  The beta will also be celebrated with a number of in game events that are detailed at the Asda Story site.