Posts Tagged ‘trip hawkins’

Digital Chocolate fuels the fire with an additional $12 Million

Wednesday, March 23rd, 2011

Social games producer Digital Chocolate is reporting that they’ve recently closed a series D round of funding, amounting to a healthy $12 million. Round leader Intel Capital joined previous investors Sutter Hill Ventures and Bridgescale Partners.

This new round of capital arrives as Digital Chocolate closes out a successful 2010, a year that saw their rise to one of the top five global games publishers on Facebook. Not only a success on Facebook, Digital Chocolate made 2010 the year it jumped to smartphone and tablet platforms, totaling more than 100 million mobile downloads – a healthy figure by any measurement. Moving forward, Digital Chocolate executives intend on using this new investment capital to further expand the firm’s scale and cross-platform capabilities, as well as global reach.

Digital Chocolate founder and CEO Trip Hawkins comments, “The investment from Intel Capital supports our vision of publishing leading social games across different devices and platforms. The strength of our team, combined with the strategic insight and support from Intel Capital and existing investors, will help extend our leadership in the evolving social gaming market.”

It would appear that Intel Capital is equally happy with the opportunity to be involved with Digital Chocolate as well. Managing Director Mike Buckley adds, “We’ve chosen to invest in Digital Chocolate because of its success across the fastest growing digital platforms and consumer electronics device categories. As a leading social game developer, Digital Chocolate continues to drive new features and functionality across multiple computing platforms.”

You’ll remember that it was Digital Chocolate’s cross platform strategy that put them on the fast track to becoming one of the top publishers across a variety of devices. Their early integration with Open Feint most probably helped to propel this cross platform success as well. This cross platform strategy also puts Digital Chocolate in a unique position, as their success on a variety of platforms gives them a bit of latitude when it comes to title success dependent upon the platform. A prime example of this dependency would be Zynga. Although the social games giant has, and still is, trying to diversify the platforms their players play on, the main outlet still seems to be Facebook, thus running the “all the eggs in one basket” risk. So while Digital Chocolate might not quite have the number count and expansion figures that Zynga has, in the long run, they just might have the wiser strategy driving them home.

 

Digital Chocolate uses OpenFeint to produce first free-to-play iPhone title

Thursday, April 1st, 2010

OpenFeint, a leading social networking platform solution provider, recently announced a partnership with game developer Digital Chocolate to help produce the company’s first free-to-play title for iPhone and iPod Touch. Titled Fantasy Warrior Legends, Digital Chocolate’s game is now available for free at the App Store.

IMG_0040Only about a month and a half after Open Feint’s announcement of their social features for free-to-play iPhone games, Digital Chocolate is utilizing these tools, and providing players with the options to post scores on leaderboards, track their progress, access live forums and chat with other OpenFeint players to share tips and tricks about the game.

“We’re excited to launch Digital Chocolate’s first freemium game on the OpenFeint social gaming network. With an engaged community of more than 17 million players, OpenFeint is the perfect platform to launch a social, RPG game,” said Jason Citron, Founder and CEO of Aurora Feint, Inc.

Fanstasy Warrior Legends is Digital Chocolate’s fourth title using the OpenFeint technology, but the first to be offered as a free-to-play. Players engage in a heroic battle as “Rento”, and must ultimately destroy the evil Demon Lord. The title was specifically designed with iPhone and iPod Touch features in mind, players use the multi-touch feature to navigate and fight monsters by touching and tapping screen controls. Likewise, Digital Chocolate is also using the microtransactions feature of the Apps Store, with a digital market built in that will allow players to make RMT’s for virtual goods that will enhance their game experience.

“Fantasy Warrior Legends is our first free-to-play game that will contain an in-game social platform, and with OpenFeint’s collaboration, we will be able to give users a sense of community,” said Trip Hawkins, Founder and CEO of Digital Chocolate (formerly founder of EA). “This allows us to give consumers an even more engaging RPG adventure.”

OpenFeint will feature Fantasy Warrior Legends in the exclusive “Free Game of the Day” spotlight on Sunday April 11th, 2010. During the promo, users will be able to download 400 in-game gems for free to beef up their action-adventure gameplay.