Loop’d (not to be confused with Loopt) and Nike have announced today that they’ve launched the Nike 6.0 online community. This community is set to support the next generation of action sports peeps. Focusing mainly on fans of surf, snow, freeski, freeride, wake, moto, and BMX sports, the community features the first ever viral mash-up widget created exclusively for action sports. This platform now makes it possible for more than 300,000 action sports enthusiasts that have already signed up for Loop’d connect in ways never before possible. Loop’d is the leading and fastest growing social network focusing on action sports.

“With our combined focus on action sports and social media, a partnership between Loop’d and Nike 6.0 made perfect sense,” said Scott Tilton, chief executive officer, Loop’d Network. “By creating an action
sports mash-up widget, Nike 6.0 has one of the most unique opportunities to connect and engage the Nike 6.0 brand with a young action sports audience that spends a majority of their time online today.”

In order to create this mash-up widget, Loop’d worked in conjunction with Mixercast, Inc. Once registered and active on the Nike 6.0 community on Loop’d thrashers can build their own profile including mixing and mashing favorite vids and photos, and cross mash them with original content supplied by Nike. This allows members to perfectly tailor their profile to their liking and publish their creation to other social networking profiles such as MySpace and Facebook. The community also shares news about the what’s what and who’s who among the Nike 6.0 team athletes and other new product info.

“We are always looking for new ways to increase interaction with our consumers on the web. With the unique mash-up widget, Loop’d was able to provide a great portal to our target audience and offer them an interactive tool, allowing users to customize and take away a piece of the Nike 6.0 brand,” said Sierra Domaille, Nike 6.0 Communications. “Loop’d has established itself as the fastest growing social network for action sports and provides us with the opportunity to connect with hundreds of thousands of active users.”

If you’ve got the need for speed, the grit to grind, and the fast to thrash, sign up for the loopd/nike 6.0 network at http://www.loopd.com/nike6