Philippine-based Asian Media Development Group (AsianMedia) has inked a deal with Korean developer NCSoft to bring Exteel to the massive Philippine, Singapore, and Malaysian gaming markets in a free-to-play format. AsianMedia is the operator responsible for bringing Lineage II and GuildWars to the Philippine market. This announcement signals AsianMedia’s first free-to-play title and is NCSoft’s first time allowing an in-house developed titles to be serviced by a partner abroad.
Founded in 1999, AsianMedia is a Philippine based company, but is rapidly expanding into the Singapore and Malaysian markets. The Asian Media Development Group is the largest PC games distributor in the Philippines and host a diverse cyber café network, 90% of which is currently in the Philippines, along with over 200 retail outlets.
Exteel is not a new game, having been released on December 4, 2007, but is currently unavailable in the Philippines/Singapore/Malaysia market. The game has been successfully serviced in South Korea, Taiwan, a number of European countries, and North America. In these markets, Exteel operates on a free-to-play basis and is funded via in-game item mall microtransactions using NCcoins. In North America, real world money can be used via NCSoft pre-paid gaming cards available at Best Buy and Target locations. No word yet on how the microtransaction model will function in these markets.
Exteel is a third person shooter online game where players command mechanaughts, or human robots, and battle other mechanuaghts. The game features fast action, easy arcade controls, and a massive selection of items available for players to customize their killing machine. The two companies plan on expanding gamer’s experience.
AsianMedia has already made tentative plans to begin closed beta testing in the Philippine market as early as Q1 2009. Philippine gamers will be given first hand experience with Exteels powerful Unreal Engine 2.0 graphics engine, interactivity and gameplay.
In an interview with Alex Villafania from inquirer.net, AsianMedia COO Ronald Allan Aquino said:
“…the decision to go free-to-play was due to the huge market for such games.”
While the games’ local portal is still under development, interested gamers can check in at the North American home of exteel at: exteel.com.





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