Posts Tagged ‘Sony Online Entertainment’

Playstation Network begins services in Japan and Asian Region, Network chief Schaff to appear before congress

Monday, May 30th, 2011

Continuing the ongoing saga of what’s now stretching into month number 2, Sony Corporation and Sony Computer Entertainment announced on Friday that Sony Network Entertainment International, began a phased restoration of network services in the Japanese market. Likewise, Sony is flipping the switch for Taiwan, Singapore, Malaysia, Indonesia, and Thailand. Presumably meeting Japanese officials concerns, Sony is also rolling out a new identity protection program for both PSN and Qriocity customers.

As part of the “new” rollout, Sony proudly introduced the world to their increased security procedures. Sony says that it’s made “considerable” enhancements to their data security, including updating and adding advanced security technologies, more software monitoring and penetration and vulnerability testing, and rounding out the field with more firewalls and increased encryption.

“I’d also like to send my sincere regret to customers in Japan and Asian countries and regions for the inconvenience these events have caused you,” said Kazuo Hirai, Executive Deputy President, Sony Corporation in a statment. “We are taking aggressive action including increasing security measures and working with respective authorities to address the concerns that were raised by this incident. We are making consumer data protection a full-time, company wide commitment so that our customers can rest assured about enjoying their entertainment.”

On the other side of the Pacific, Sony’s got another fire to put out. Without getting into the “Umm, no thanks,” answer that Sony gave congress when requested to appear before the House Energy and Commerce Committee’s subcommittee on Commerce, Manufacturing, and Trade, it would appear that California representative Mary Bono Mack would still like a few more answers.

The Atlantic is reporting that Sony Network chief Tim Schaff will now appear before congress to address these loose ends. Amongst the questions that Schaff is expected to clarify is that nagging one about why Sony waited so long to notify the public about the security breach.

“While Chairman Bono Mack remains critical of Sony’s initial handling of the data breaches, she also is appreciative that the company has now agreed to testify,” subcommittee aide Ken Johnson told The Atlantic. “We expect to introduce that legislation, which will provide new safeguards for American consumers, in the next few weeks.”

While I certainly wouldn’t want to be in Schaff’s, or Sony’s for that matter, shoes, this fiasco could have a light at the end of the tunnel. While Schaff’s getting grilled, it does provide us, and others around the world, with a time to analyze what happened, and how to safeguard against it in the future. Or at least update some systems until the h4x0rs evolve and break down these new layers of defense.

 

Sony launches new Facebook free-to-play; James Patterson: Catch A Killer

Thursday, December 16th, 2010

In addition to PopCap’s Zuma Biltz, and GameStop/Jolt Online’s Utopia Kingdoms, Sony Online Entertainment isn’t leaving any pixel hungry fans out in the cold this season. Launched yesterday, SOE wants to bring a little free-to-play mystery to your holiday season. Billed as a puzzle adventure game, James Patterson: Catch a Killer is up an running on Facebook, and combines best-selling author James Patterson’s content with the interactive game play style of Facebook games.

“We have an incredible relationship with James Patterson and worked closely with him on the development of this game to explore interesting and creative ways we could approach his unique way of storytelling within a Facebook game environment,” comments SEO head John Smedley. “Fans of James Patterson and crime dramas will enjoy James Patterson: Catch a Killer as it combines social gaming with the mystery and suspense of a Patterson novel to deliver an interactive and entertaining gameplay experience.”

Playing as protagonist Alex Cross, the title challenges would-be-sleuths to decipher cryptic puzzles and use technology and skill to help the good guys bring home the bad guys. A series of clues and hidden items, complete with gritty CSI-esque crime scene photos await, as players piece together fingerprints and DNA sequences to discover the truth. And while the sleuthing is the mainstay of the title, SOE has taken full advantage of the Facebook platform’s offerings, as Catch A Killer also features a virtual world where players can interact with friends, invite them to the game, gift items, and publish achievements to their news feed.

You’ll note the “gift items,” as Sony has built in a microtransactions mechanism, whereby players may send gifts to other players and/or friends, as well as purchase Energy Packs and other in-game items to enhance their playing experience. Players may use Station Cash, Sony’s own virtual currency to purchase said items. Again, the title is free-to-play, but based on SOE’s previous experience with free-to-plays (read: Free Realms), chances are Sony’s got a few enticing offers that are sure to draw in the microtransactions.

“Sony Online Entertainment has delivered a really unique online crime drama experience,” said Author James Patterson. “I think fans of Alex Cross – and of crime stories in general – will really get into the experience of becoming a detective and solving mysteries online.”

James Patterson Catch A Killer is available to any and all would be Sherlock Homles’ directly at Facebook, with more detailed information about the title at playcatchakiller.com.

 

SOE watch: EverQuest II and Star Wars: Clone Wars Adventures

Monday, August 23rd, 2010

Let it not be said that Sony Online Entertainment is resting on it’s laurels. This past Friday saw the release of not one, but two free-to-play games from Sony, one old, and re-engineered for a free to play market, while the other is completely new, and targeted at a much different audience.

EverQuest II Extended!

Sony’s EverQuest II, in the gaming world, is older than the hills, and has been through various phases of development and franchise highs and lows. To this end, Sony has taken a page from Turbine’s playbook, and flipped the subscription model to a free-to-play, as well as revamped the entire look and feel of the game, further compelling those on the fence to give this classic another look.

EverQuest II Extended, as it’s officially dubbed, offers players an interesting take on free-to-play in so much as the free version is actually part of a much larger EverQuest world, on that does include subscriptions. The thinking here is that gamers will have the choice to play free-to-play OR subscription based, with both services running in parallel.

Of note: SOE keeps referring to the opening of EverQuest II Extended! as a part of “SOE’s new free adventure service.” And while they’ve not specifically pointed this out, one can not see this reoccurring theme without wondering…what’s going on behind the curtain? Is this method/model a testing ground for something much larger?

Star Wars: Clone Wars Adventures

And in the same breath, on the other side of the time space continuum, SOE announced the official opening of Beta testing on the highly anticipated upcoming Star Wars: Clone Wars Adventures.

The free-to-play Star Wars title is scheduled for a September 15th debut, and eager Jedi’s can help Sony fine tune the final details. The free-to-play is poised to led gamers battle to the death with custom lightsabers, as well as blast across the galaxy in Starfighters, as well as take down starships.

Again, as with EverQuest II, the newest Star Wars offering is free-to-play, OR gamers can plunk down $5.99/month for a subscription. In lieu of said subscription, SOE is offering up a host of microtransaction goodies that can be purchased via Station Cash, Sony’s in-house currency.

At or around the official launch, Sony is also offering “The Clone Wars Adventures Galactic Passport” bundle which will include a 90 day membership, 500 Station Cash, as well as the ability to unlock an exclusive Togruta, or Yoda monitor trooper.

And while there’s not express mention of the “free adventure service” here in the Star Wars announcement, I wouldn’t be surprised to see it make it’s way into the marketing materials sooner than later.

Either way you look at it, two great offerings from Sony, and both free-to-play! It’s fair to say that going free-to-play is no longer groundbreaking, but it’s important to remember, with EverQuest II running parallel options of playing, they are setting an industry first, as no other game or gaming firm offers this option. It should prove interesting to see what Sony does with this, and how the associated communities will take to the business model.

 

Add another brick to the Free to Play wall – EverQuest II Extended

Wednesday, July 28th, 2010

In the latest “move your old(er) title over to free to play and reap the financial rewards,” move, SOE has announced that their long running EverQuest II title is now going this route. However, this isn’t just your standard “flip it” conversion, as Sony Online Entertainment announced that EverQuest II Extended will be released via Sony’s new “free adventure service.”

everquest2-logoIt looks like Sony has finally adopted an idea I through out there a long time ago – parallel servers. Meaning, the EverQuest II Extended title will operate alongside the EverQuest II subscription model, thereby giving players the choice if they want to pay for a subscription, or pay piece by piece, i.e. free-to-play and microtransactions.

“As the digital entertainment market evolves, SOE is focused on continued innovation in content delivery that best fit the needs of the growing consumer base,” said Sony Online Entertainment President, John Smedley. “Our goal with Extended is to offer players an alternative to our current subscription program that gives them the option to choose a program that best fits their play style.”

And it’s not just the game that’s getting new options. Players will now have access to download the application via a completely revamped web-based interface, thus providing players with (almost) instant access to the game, foregoing the extended client download and installation.

“The very nature of an MMO is change, and the decision to create Extended was fueled by evolution of the industry landscape,” said EverQuest II Producer, David Georgeson. “By offering two services side by side we have given the power to our players to determine the program that best fits their game play style.”

Extended players can access all areas of the game up to and including The Shadow Odyssey, the 5th expansion pack in the series. Additional armor, classes, races, weapons, mounts, etc. will be available via the standard in game item shop.

Adding to the “nice!” factor, EverQuest II has recently undergone a user-interface upgrade that’s designed to improve game navigation and functionality. Also featuring a new and improved character progressions throughout the game, players are sure to appreciate the updated graphics and “Storyteller” adventure journal that visually displays quest details.

The EverQuest II free-to-play kickoff is scheduled on or around the 17th of August. For more info, please visit eq2extended.com.

No further details were included about Sony’s “free adventure service,” but something tells me, this isn’t the last we’ve heard of it. In fact, if you think about the number of older titles that Sony could very easily integrate into this service…well, let’s just say that’s a whole lotta new users, as well as a boatload of additional new revenue Sony could tap via microtransactions. Let’s keep an eye on this one and see where it goes.

 

SOE infiltrates Facebook with The Agency: Covert Ops

Thursday, May 6th, 2010

Marking Sony Online Entertainment’s first entry in the social action game via Facebook, The Agency: Covert Ops launched yesterday. Not just another ‘Mafia Wars’ type shoot’em up, The Agency: Covert Ops promises to bring the world of an elite agent in the world of jet-setting super spies and shady operatives to your Facebook account.

covertops_logo1If The Agency rings a bell, you’ll remember that we first covered development efforts and the free-to-play tie-in back in November of 2008. Utilizing an established, successful trend, SOE has gone the route of Facebook social game teaser for the much bigger product: The Agency for PS3 and PC platforms.

Developed by SOE’s Tucson studio, The Agency: Covert Ops pits players in pulse pounding missions, mini-games, and naturally avatar customizations, all the while unraveling the deep storyline surrounding The Agency franchise. SOE is also taking cues from current social games, offering the option to recruit friends to join you in group missions, ultimately aiding not only your progress in the game, but the spread of the title as well.

The Agency: Covert Ops highlights:

  • Pulse-Pounding Missions: Travel the globe as a jet-setting agent taking down rivals and building your network of operatives. Encounter a new breed of super villains and their murderous henchmen in various missions giving you access to new gadgets, weapons and the most desirable intel.
  • Killer Mini-games: Agents need to master safe-cracking, bomb defusing, code breaking, evidence gathering and even rooftop parkour. Covert Ops has action and puzzle mini-games that put your spy skills to the test and push you to the limits of your intellect.
  • You Are What You Wear: Will you be a sexy super spy or a rugged mercenary? The choice is yours in Covert Ops. Pick from five class-based abilities, each with its own special advantage when battling enemy forces in combat. Customize your avatar with the latest in designer fashion, or deck yourself out in cutting edge industrial battle gear. Choose from hundreds of items and collect attire and aliases to access numerous locales and gain influence over the people within them.
  • Pimp Your HQ: Build an Agency headquarters that your friends will envy! Make a statement by personalizing your HQ with a wide array of designer furniture, sleek electronics, and the latest security devices. Show off your trophies from deadly assignments in distant lands and visit your friend’s headquarters for ideas—you’ll get bonus items just for dropping in, too.
  • The Black Market: Elite agents are only as good as their gadgets and weapons. Whatever the mission, the Black Market has what you need to get the job done. Browse collections of high-tech weapons, surveillance equipment, and home decor. Whether you’re paying with wealth won from missions or purchased with cold, hard Station Cash™, we have what you need to care of business like a pro. Some of the things in here aren’t exactly legal… but when you’re above the law, it doesn’t matter!
  • Your Network of Agents: Work alone or engage in group missions with your Facebook friends. Agents can also recruit the world’s most dangerous and eccentric operatives, creating a top notch Agency of world renown. Covert Ops even makes it easy to share your feats of stealth and style by posting your accomplishments or snapshots of your avatar on your Facebook wall.

“The Agency: Covert Ops is unlike other Facebook games out there right now due to its stylized look and feel along with its deep story line,” said John Smedley, president of Sony Online Entertainment. “It’s a great way for Facebook users to play a casual game with exciting missions, great mini-games and even the ability to share achievements with your Facebook friends. It’s the ultimate in spy-genre Facebook gaming.”

 

Sony takes the Facebook plunge

Tuesday, March 9th, 2010

Sony announced yesterday that they’re getting into gaming outside the PC or console/handheld world. This marks the first time in over a decade that SOE has announced a title outside their own comfort zone.

PoxNoraThe popular turn based strategy game PoxNora is now available on Facebook. Obviously capitalizing on their own gaming expertise, not only is Sony jumping into the Facebook gaming world with PoxNora, but they also planning on bringing a number of additional games to Facebook based on existing franchises and new intellectual property.

PoxNora is a mix of strategy game play and a collectible card game. Set in a fantasy world consisting of mystic creatures, relics, and spells, Sony’s acquisition of PoxNora in January 2009 has since expanded and has reached over 2.5 million users to date.

“The Facebook platform offers gamers a new and powerful way to interact with and tap into their social communities,” said John Smedley, president of Sony Online Entertainment. “With the launch of PoxNora for Facebook, we are leveraging the expertise SOE has gained bringing entertainment to the online gaming community for over 10 years.”

Naturally when speaking of Facebook gaming, one must think of the microtransactions monetization aspect. To this end, SOE has customized the Facebook version of PoxNora to appeal to a wide social networking platform based audience. I.e., Sony’s obviously had a close eye on what current Facebook gaming superstars (Zynga, for example) have been up to, and will obviously adapt a similar approach. The current PoxNora version features some common social networking features including friend invitations and accomplishment updates. Presumably, Sony will roll out additional features to not only catch up to what a number of startups have been using to their advantage for a while now, but hopefully, innovate some new ones.

Sony points to Facebook’s virtual goods business as a major factor in the decision to jump on board. An interesting move to bring a relatively unknown title to a major platform. On the other side of the coin, perhaps bringing a relative newcomer to a major table may be a very smart way for Sony to test the waters. If PoxNora does well, then Sony is already building a playbook of what to do with a major title, and likewise, if it fails miserably, at least they’ll know what not to do with one of the “number of additional games” that they’ll soon be bringing to Facebook.

 

Sony’s train keeps a rollin’ – 9 million Free Realms players in the bag

Monday, March 8th, 2010

Sony’s been after a smash hit MMO for quite some time now, with more than a few ‘hardcore’ MMO titles coming and going. However, when Sony took a chance on a family/kid friendly title last year, they also jumped on board with the free-to-play model. It looks like that gamble is not only starting to pay off – but paying off handsomely.

Sony Online Entertainment (SOE) recently announced that they’ve surpassed the 9 million player mark with Free Realms. “With Free Realms, we’ve been able to reflect the needs and wants of our players by keenly listening to their suggestions and feedback,” said John Smedley, president of SOE. “We believe the persistent exercise of capturing in-game research inside Free Realms has been a huge contributing factor as to why we’ve attracted over nine million players in less than a year. It truly helps us give our players a game where they can do and be whatever they want.”

SOE cites continuous development, as well as a sustained and targeted marketing approach as a strong factor in pulling in new players, as well as keeping current players satisfied and coming back for more. An example of this interaction can be found in SOE’s development of a player requested feature – Rides.

Rides allow Membership holding players to ride a T-Rex or Dragon, of their color and preference choosing of course, anywhere in the virtual world with a 150 percent speed increase. Sony says that Horse rides are in the works, as well as additional Rides (let’s just call them Mounts for common-speak sake).

And while Sony is enjoying a 9 million player success story, they are, however, a bit tight lipped about any revenue generated via Free Realms. Yes, the game is free-to-play, but obviously Sony is looking for revenue generating possibilities via microtransactions. On the other side of the coin, this is, after all, Sony that we’re talking about here, who are no strangers to sinking massive amounts of capital into developing and current (and sometimes not-so-current) projects.

To put Free Realms’ 9 million users in perspective, while not exactly in the same vain, Zynga’s Farmville counts over 80 million users, while free-to-play landscape dominator RuneScape has approximately 156 million registered accounts, with over 10 million active players per month. So while 9 million users is nothing to sneeze at, Sony’s still got a long road to travel to make Free Realms the king of the hill.

 

True Games snags yet another Top EA exec, moves to Lone Star State

Thursday, December 10th, 2009

(Formerly) Irvine, CA based True Games has recently announced that they’ve appointed former EA, Turbine, and SOE veteran Mick Giles as their new Chief Technology Officer. Giles brings 13 years of industry experience to the table, having most recently served as Senior Director of Online Operation for North America and Asia and Senior Director of Technology for Worldwide Studios at Electronic Arts. Pardon me…what? That actually bears repeating – EA’s chief of Online Ops and director of global Tech – just joined a relative startup, with a business model based on free-to-play titles supported by microtransactions. To say this is big might be selling the concept short.

If Giles’ most recent position didn’t warrant enough street cred, he also served as Execvutive Director of Technology at Turbine, where he oversaw core development projects, operations, IT, and Biz Dev efforts for Asheron’s Call, DDO, and LotRO. And rounding out the ‘Wow, this guy’s been a major player in a lot of stuff’ category, from 2003-2006, Giles filled the role of Director of Platform Technology at Sony Online Entertainment, meaning he was deeply involved in development and technology efforts in titles including EverQuest, EverQuest2, Star Wars Galaxies, The Matrix Online, and Planetside.

“Mick brings to the team an extensive background in technology, operations, platform management and more, and we look forward to adding his expertise to our management team,” said Jeff Lujan, Founder and CEO of True Games Interactive. “With one live game in Warrior Epic and one game about to go into beta in Mytheon, as well as multiple games in development, his expertise and experience is a welcome addition to the team.”

This announcement follows True Games’ rather recent appointment of 15 year industry vet Frank Lucero. And lest we forget, K2, Namco, and Vivendi vet Peter Cesario is now with True Games, as well as former NCSoft and EA exec Peter Jarvis. It looks as through True Games has truly managed to attract some very powerful people all under one roof.

And it looks like that roof in the Golden State isn’t going to be big enough.

Bundled with the announcement of Giles joining the True Games team, they’ve also announced that they’re officially moving their HQ from Irvine, CA to Austin, TX. Not exactly a surprise move, as only this past October, the company announced that they’ve opened a development studio in Austin. Slated for an official closure in March 2010, many of True Games employees will soon be relocating to Texas. The company cites continued growth, stronger internal communication, and a heavier focus on game development, as well as the excellent talent pool in Austin as primary motivators to move.

“Once we were doing our planning for the next several years, it just made more sense for us to combine offices in Austin, as opposed to moving everybody here to Irvine,” Cesario said.

It’s also fair to say that economic conditions are a factor in True Games’ decision. Cesario relates, “Last week, a company official was in town looking at potential office locations. An agent quoted the monthly rent on one of the spaces.”

Confused, the company rep. replied, “No, not square footage, what’s the rent?”

“That’s the best quote I’ve heard,” said Ceario. “It kind of sums it all up.”

 

SOE Seattle studio execs ready to Detonate

Monday, August 3rd, 2009

We’ve all heard about an exodus or two from EA, but not so much from Sony Online Entertainment. Well, reset the brain drain clock, as Eurogamer recently spotted a few names missing from SOE’s Seattle studios register.

detonator games logoStudio Director and Executive Producer Matt Wilson, Art Director Corey Dangel, and Producer John Smith officially called it quits at the Pacific Northwest SOE studio at the beginning of July. The trio has struck out on their own with Detonator Games, a new player to the Facebook, MySpace, Bebo (amongst others) social gaming category. From the company’s recently launched site:

Detonator Games takes social game play to new and explosive levels. We build high quality games that unite multiple social platforms in a common goal of fun. We’re totally dedicated to creating entertainment overflowing with the attitude, emotion, and fun that drive players together. In short, we connect people through play.

Wilson and Smith were founding members of the Seattle SOE studio, an original acquisition by Sony of the then titled Fireant. Previously, the team had been involved with Microsoft’s developed, but never brought to market MMO Mythica. In the interview with Eurogamer, Matt Wilson comments, “It’s true that Corey and I no longer work for SOE. This was a very hard decision to make, but it’s the right decision for both us and the project. There were a variety of factors into making this decision, but we wish SOE and The Agency the best success.”

Ah yes, The Agency. This anticipated spy/James Bond –esque title has been in the works since early 2005 at the SOE Seattle studio. There’s even been microtransactions talk surrounding the game. Originally aiming at a 2010 delivery date, some sources in the Seattle gaming community are speculating that the studio will need to regroup, have a think, and perhaps revamp and modify the game, ultimately delaying the launch.

Conversely, SOE comments, “The Agency is not undergoing a reboot of any sorts – that is incorrect. The team in Seattle is still working diligently on this project and we’re looking forward to showing you new content in the future.”

While there are only three guys and one corporate megalith that know the full details of the departure from, foundation of, and the status of The Agency, I believe what we’ve got here is nothing more than a team of entrepreneurs that didn’t want to work for the Man any longer, saw a lucrative market, recognized their skills and knowledge, and went for the opportunity to create something of their own. Detonator Games has been wisely building anticipation of their initial release via a facebook fan page, as well as regular updates on twitter.

Are there already too many social games developers out there at the moment? It really depends on how you look at it. However – how many social gaming companies out there can boast three former SOE execs at the helm? Exactly. We’ve joined the Detonator Games fan page, and will be keeping a close eye on what the folks in the Emerald City have in store for us.

 

This train keeps-a-rollin’: SOE’s Free Realms now near 5 million users

Friday, July 24th, 2009

Sony Online Entertainment pres John Smedley has got plenty to be happy about these days. After taking a risk with their newest offering, Sony set out to change the way the mass population of both gamers and non-gamers alike view free-to-play titles. Launching only last April, SOE’s Free Realms is quickly becoming the poster child for free-to-play success. Having garnered 1 million registered users in a blistering 10 days, the company hasn’t been short on celebrating it’s own success, with a press release coming out what seemed to be every few days indicating that yet another million users have past through the Free Realms doors.

Keeping right in line with this rocket to the moon success story, SOE President John Smedley announced yesterday at Comic-Con International in San Diego that the title was now close to having 5 million registered users participating. Obviously, Sony’s gamble with a free-to-play/microtransactions supported business model is starting to pay off. And it seems that the finance department has taken note as well, as Sony has now officially sanctioned the introduction of microtransactions into two of it’s oldest, and perhaps best known MMO titles: EverQuest and EverQuest II. Smedley comments, “We now have 34 percent of our EverQuest II users using microtransactions.” He also noted that fans of the original EverQuest are making microtransaction purchases at only a slightly lower percentage.

Free Realms’ success may be a great story in it’s own right, but the timing of the release couldn’t have been better. DFC analyst George Chronis, who served as a moderator of the panel that Smedley revealed these stats at cites, “right now, 33 percent of revenue generated by games in the United States is generated by people playing MMOs.”

“When something gets popular, like Ultima Online did and EverQuest did, everybody rushes in,” said Chronis. “And World of Warcraft added a lot of interest, but MMOs are changing,” he said, referring to other MMO models like the free-to-play approach taken by many Asian publishers.

Speaking to the Asian influence, Nexon’s Min Kim was also on the panel and describes the companies Asian games market as “truly massive.”

“When people started talking about it back in 2003 or 2004, people said Western games would never want to do this, to play a game for free and then buy and items. And now everybody is saying, ‘We’re going to have microtransactions as part of our business model.”

If the expression is something akin to, “the proof is in the pudding,” I’d say Nexon’s been in the kitchen for quite a while now, but it looks like SOE may just be the ones bringing the dishes out to customers. Close to 5 million of them.