Posts Tagged ‘Scott Yu’

Red Rocket, “The Asian market should look closely at iPhone”

Monday, October 12th, 2009

With the GDC China event producing a number of insights and information about the current state of play, Red Rocket Games CEO Jung Suh spoke about mobile games, specifically the iPhone, and why even the Asian market should be seriously looking at it’s potential.

Red Rocket CEO Jung Suh

Red Rocket CEO Jung Suh

We’ve profiled Red Rocket last year, and covered the release of their music/rhythm platform Mevo and The Grooveriders. The company was co-founded by Suh, a co-founder of GameFly together with Scott Yu, a former EA technical art director, and have founded a Bellevue, WA/Shanghai based company focusing on making casual games for PC and mobile markets.

Speaking to an Asian market in Asia, Suh addressed the gaming potential of Apple’s iPhone, with “PS2 quality gaming in a little handheld device,” and pressing upon developers the short development cycles of one to six months, which is short enough to keep employees motivated, but also noted that with 546 Apps recently released in one day on Apple’s App store, it’s “a lot of Apps to compete with.”

While Suh did preach the benefits of developing for the iPhone, he did point out the stringent application process that all developers must submit to Apple before approval. Specifically, he spoke to the challenges that Red Rocket themselves have faced. The rejections can come from a wide variety of angles, including icons not matching color specifications exactly, as well as using commercial keywords in the app description, in this case specifically ‘James Bond’ – a no no under Apple’s TOS.

Suh also noted that Red Rocket’s own experience with iPhone game advertising has been “lukewarm”, however, advertising the game does up the chance of your app being discussed on app review sites, appropriately generating buzz. He also noted that early reviews of your App are extremely important. Suh did admit that “our friends and families and employees help with early reviews.” He also stated that 100 + ratings of any app are the crucial point needed for an applications legitimacy as a contender in the seemingly endless list of available applications for the iPhone. Red Rocket itself currently has four titles in the App Store, with a number in development. Suh noted that cross promotion of iPhone apps is essential. Even if you’ve got a great game available, it “may not be enough,” with external reviews and/or ‘staff recommendations’ from Apple may be the make or break moment for any application.

In addition to the 1-6 weeks that an iPhone app should take to develop, Suh also added that developers shouldn’t “spend lots of time” on development work unless they’re 100% certain that they’re working on a major title. “If you’re spending more than $30,000 on a game you’re probably not going to make your money back.”

Red Rocket currently has an international staff, and is now expanding from just developer to a developer/publisher roll. In exchange for publishing rights, Red Rocket provides marketing, iPhone developers metrics, and Apple contacts as part of a revenue sharing offer.

 

Red Rocket Games announces first title: Mevo and the Grooveriders

Thursday, February 12th, 2009

We spotlighted Red Rocket Games back in December, and have quietly following the development of this Bellevue, WA/Shanghai, China studio.  Jung Suh, Gamefly co-founder and Scott Yu, former EA technical art director seem to have been cooking up some good stuff, and announced their first title today: Mevo and the Grooveriders.

Mevo and the Grooveriders sets out to be the first downloadable music/rhythm platform game for the casual PC market.  The goal of this casual game is for Mevo, the main protagonist to get his band, the Grooveriders back together and put the ‘fun’ back in the ‘funk’.  Moving Mevo around his world requires players to tap 2 keys (enter and space bar) simultaneously with the game’s music (think guitar hero) to re-energize Mevo and move him forward.  Players must work their way through five unique worlds (Ocean Jungle, Desert, Space, and Wormhole); all the while finding avatars along their path that will help Mevo unlock other levels.   As Mevo moves along in his quest, beat sequences become more and more complex, moving from basic single beat patterns to rapid beats, combos, sequences, and long-hold sustained passages.  By successfully completing challenges, players can then access new areas and songs, or be rewarded with in-game items including avatar parts that are needed to activate power-ups.

All of Mevo and the Grooverider’s tracks are original, produced in house with live musicians, and provide unique and groovalicious retro-funk that varies from organic jams right on through to electro-funk.

“Parents and kids, hardcore or casual – all players will be drawn to MEVO & THE GROOVERIDER’s great music, fun gameplay mechanic, beautiful art and very accessible yet challenging gameplay,” said Jung Suh, CEO of Red Rocket Games. “The game can also be customized to the player’s abilities and styles and, unlike other casual games, Red Rocket will be making updates to the game directly through patches to keep the action fresh and the gameplay fun and replayable.”

The game can also be customized to suit player’s own preferences and unique playing styles.  Regardless of level, players will be rewarded with avatars, dance packs and badges to help them make their way through the game or wear with pride on the game’s online portal and community.

Red Rocket plans on making updates to the game directly through patches in order to keep the action fresh, and players coming back for more.

Other key Mevo features include:

  • Personalization – Players can personalize their MEVO with 17 body sets, 23 headsets and 6 dance sets, including customized avatars and costumes, such as Ninjas, British Dandy, Reindeers, Pumpkins, and more. Some avatar pieces/sets even have additional power-ups associated with them, such as score multipliers or invincibility.
  • Community – MEVOWORLD.com offers players a place to create and showcase profiles of MEVO characters and customized avatars. Badges can also be proudly displayed within the community, and the site will feature leader boards and high scores. When users share their own levels, the community will also be able to vote on their favorites.
  • Great replayability – Players can replay the game with many variables, including trying to acquire different badges, achieving perfect play through, experiencing all of the alternate endings, or finding all the power-ups, avatars and dance packs throughout the levels. The game will also be updated directly through patches, unlike other casual games.

Mevo and the Grooveriders from Red Rocket Games is scheduled for a March 2009 release.

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Red Rocket seeks to bring East West

Friday, December 19th, 2008

Add one part GameFly co-founder, one part EA technical art director, three-quarters Shanghai, a dash of Bellevue, WA, ice cubes, and shake with creativity.  Serve into bite sized entertainment over PC’s, Internet, handhelds, and iPhones to create the Red Rocket Games special.

And serve it up they do at Red Rocket.  Jung Suh, Gamefly co-founder and Scott Yu, EA technical art director have set out to merge gaming trends from Asia such as microtransactions and avatar systems with US game design practices.  The company is headquartered in Shanghai, China, with offices in Bellevue, WA.  They’re tackling the project head on, with an ambitious first release date as early as early 2009 via their own portal as well as other casual game distributors and publishers.

Not limited just to just a Chinese and American development crew, Red Rocket features a global pool of talent working from around the world: China, Korea, Malaysia, Taiwan, Indonesia, France and the US.  Both Suh and Yu agree that their Chinese location has a number of benefits including the ability to outsource non-core project elements to local firms and being able to manage them closely.

“We have an international group of mad scientists here at our Shanghai office, and everyone is tinkering around with the concepts of fun as we develop our first game,” says Suh.

“It’s a great benefit to be here in China and be able to take advantage of the talent and excitement around online gaming, while at the same time having a management team with years of U.S. game development methodology experience garnered from top video game brand companies.”

Red Rocket’s now CEO, Jung Suh formerly served as GameFly’s VP of Content, while Yu takes on the role of Executive Producer.  Together the team has more that 15 years experience with companies including EA, Pogo.com, Sega, Activision, and Disney Online.

Their goal is ambitious: Bring the East – West.  Sadly with a reputation of delivering low quality titles coming out of the East, here’s to hoping that Red Rocket can truly get the mix right and break down the barriers of preconception with some truly awe inspiring pixel magic.

Visit Red Rocket Games at www.redrocketgames.com.

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