Leading metrics firm ComScore has recently published it’s MobileLens report, with Google’s Android OS making a strong showing across the board. The report, which covers August – the end of October found that Google, read:Android based devices now account for 23.5 percent of the U.S. smartphone marketshare.
Looking at the numbers in terms of OS, it appears as though RIM’s BlackBerry is still leading the pack, commanding a 35.8 percent marketshare, with Apple and Google now fighting tooth and nail for the number two spot. At the end of October, 2010, Apple held 24.6 percent of the market, while Google, 23.5 percent.

What’s also important to keep in mind with these numbers is, not only are they now 2 months old, but the growth rate. As referenced above, in July Google held a 17 percent marketshare, while 3 months later that share had jumped to 23.5 percent, a 6.5 percent gain. At the same time, Apple had only increased it’s share by 0.8 percent. If this trend remains on track, it’s very likely that Google might already have a lead on Apple at the time of this publication. Also noteworthy; during the same time, RIM’s marketshare dropped a significant 3.5 percent. Doing a bit of cocktail napkin math, it’s entirely possible that Google may now be nipping at the heals of RIM’s once commanding lead.
While this seems happy happy joy joy for Google, it’s not the best news for games and apps developers. A lack of a single, unified hardware specification means that each and every device has it’s own unique set of “can do’s” and “can’t do’s”. Why would this matter? Other than the obvious set of unique challenges various forms of hardware present, according to ComScore, gaming is also becoming increasingly important to smartphone owners. While up only 1.4 percent, 22.3 in July to 23.7 percent in October, gaming on smartphones has overtaken music listening usage, and is closing in on the social networking category, with less than a percentage point between the two.
It’s also important to keep in mind, as pointed out by Kyle Orland of Gamasutra, the ComScore survey did not take into account iPod Touch devices, which, while not mobile phones, will do just about everything else an iPhone will do (and iPad for that matter – although it’s size format does significantly disqualify it from this survey).






