Clearly, Japanese gamers still hold Pokemon close to their hearts, as Nintendo’s Pokemon Black/White has come out on top of the Japanese 2010 top sellers list. Compiled by the ASCII corporation, and translated by 1UP, Pokemon Black/White is on top in terms of games with 4.7 million units sold, whereas Sony’s PlayStationPortable (PSP) barely nudged out a declining Nintendo DS to hold down the number one spot in hardware sales.
And it’s not just Black/White that’s keeping Nintendo on top in Japan. According to ASCII, Nintendo counts four games in the top 10 including; New Super Mario Bros. Wii, which was released in 2009. In 2010, the title moved 1.6 million units, and became the Wii’s first title to sell over 4 million units.
When it comes to Japanese hardware of choice, it appears as though there’s a war brewing on the island. Sony’s PSP took home the top honors, although by only a whisker. The PSP sold approximately 2.73 million units, with Nintendo’s DS 2.72 million units. However, the PSP was the only hardware device in the Japanese market not to see a decline in sales. The PSP saw a rise of 28 percent, with Nintendo seeing the exact same number, but in reverse. The Nintendo DS saw a 28 percent drop in sales from 2009 YoY number.
When it comes to consoles, the Wii remained the favorite amongst Japanese gamers, although sales numbers were down 9 percent when compared to 2009’s numbers, ultimately resulting in 1.59 millions sold in 2010. The PS3 saw numbers slightly lower, dropping 7.6 percent from 2009, resulting in 1.54 million sales. Of note, who seems to not be gaining any traction in Japan is Microsoft; Specifically the Xbox 360. Microsoft saw a 24 percent drop in sales, resulting in just 231,000 units sold.
The 2010 Japanese gaming market:
Japan’s Top-selling Game Software for 2010
- Pokemon Black/Pokemon White (DS) – 4,734,064
- Monster Hunter Portable 3rd (PSP) – 3,163,750
- New Super Mario Bros. Wii (Wii) – 1,692,401
- Wii Party (Wii) – 1,385,541
- Dragon Quest VI (DS) – 1,354,841
- Dragon Quest Monsters Joker 2 (DS) – 1,305,750
- Tomodachi Collection (DS) – 1,112,298
- Super Mario Galaxy 2 (Wii) – 931,534
- Inazuma Eleven 3 Snake/Bomber (DS) – 930,580
- Kingdom Hearts Birth by Sleep (PSP) – 844,980
Japan’s Top-selling Game Hardware For 2010 (and unit change from 2009):
- PSP (all): 2,729,718 (+604,199)
- DS (all): 2,719,544 (-1,054,354)
- Wii: 1,592,563 (-155,398)
- PS3: 1,542,258 (-126,680)
- 360: 231,258 (-118,405)
- PS2: 83,030 (-114,116)




This Sony/HBO deal marks the first time that HBO content is available for purchase (Menu>TV Shows>Networks>HBO) on any gaming system within the U.S. And while a great step forward, it appears as though Sony is still playing catch-up with Microsoft’s Xbox, which while not offering HBO, has a massive amount of consumable entertainment available to it’s users, and of course, the massive content beast that is iTunes. No, iTunes itself is not a gaming system, but chances are, you can play games on the device that you run iTunes from.
Even in a market (aka economic downturn) that’s hit just about everyone across the industry, the Japanese developer posted a 23 percent profit growth, indicating a 19.2 percent revenue increase in Q1. Revenues spiked at approximately $204 million, with profits totaling $38 million. Big winners for Capcom include 
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