Posts Tagged ‘PlayStation’

Playstation Network begins services in Japan and Asian Region, Network chief Schaff to appear before congress

Monday, May 30th, 2011

Continuing the ongoing saga of what’s now stretching into month number 2, Sony Corporation and Sony Computer Entertainment announced on Friday that Sony Network Entertainment International, began a phased restoration of network services in the Japanese market. Likewise, Sony is flipping the switch for Taiwan, Singapore, Malaysia, Indonesia, and Thailand. Presumably meeting Japanese officials concerns, Sony is also rolling out a new identity protection program for both PSN and Qriocity customers.

As part of the “new” rollout, Sony proudly introduced the world to their increased security procedures. Sony says that it’s made “considerable” enhancements to their data security, including updating and adding advanced security technologies, more software monitoring and penetration and vulnerability testing, and rounding out the field with more firewalls and increased encryption.

“I’d also like to send my sincere regret to customers in Japan and Asian countries and regions for the inconvenience these events have caused you,” said Kazuo Hirai, Executive Deputy President, Sony Corporation in a statment. “We are taking aggressive action including increasing security measures and working with respective authorities to address the concerns that were raised by this incident. We are making consumer data protection a full-time, company wide commitment so that our customers can rest assured about enjoying their entertainment.”

On the other side of the Pacific, Sony’s got another fire to put out. Without getting into the “Umm, no thanks,” answer that Sony gave congress when requested to appear before the House Energy and Commerce Committee’s subcommittee on Commerce, Manufacturing, and Trade, it would appear that California representative Mary Bono Mack would still like a few more answers.

The Atlantic is reporting that Sony Network chief Tim Schaff will now appear before congress to address these loose ends. Amongst the questions that Schaff is expected to clarify is that nagging one about why Sony waited so long to notify the public about the security breach.

“While Chairman Bono Mack remains critical of Sony’s initial handling of the data breaches, she also is appreciative that the company has now agreed to testify,” subcommittee aide Ken Johnson told The Atlantic. “We expect to introduce that legislation, which will provide new safeguards for American consumers, in the next few weeks.”

While I certainly wouldn’t want to be in Schaff’s, or Sony’s for that matter, shoes, this fiasco could have a light at the end of the tunnel. While Schaff’s getting grilled, it does provide us, and others around the world, with a time to analyze what happened, and how to safeguard against it in the future. Or at least update some systems until the h4x0rs evolve and break down these new layers of defense.

 

PlayStation Network…and we’re back. Sorta.

Monday, May 16th, 2011

Unless you’ve been living in a cave, or perhaps a compound just outside Islamabad, chances are you’re aware that Sony’s Online services have been off line since the 20th of April. Just shy of one month later, Sony has begun restoring said services, much to the delight of online PS3 gamers (and Qriocity music listeners).

However, the green-lighting of services does come with a few restrictions. In a statement, Sony indicated that services began the restoration process this past Friday, including SOE’s portfolio of online games, as well as game forums and websites. The reactivation of these services comes with a standard “please change your password now,” requirement. A fair practice, but it looks like Sony might have started out of the gate with a stumble, as Engadget is reporting that eager gamers are experiencing difficulties in resetting their password, as Sony is being inundated with a massive amount of requests in a short amount of time. Sony points to ISPs that are automatically blocking or delaying the incoming email password change requests. Oye vey.

As a special, “Oops, our bad,” “Welcome Back,” package, sony is offering special game content to all registered members. Players will receive 30 days of additional game time plus an additional day for each day that SOE’s services were down (25).

And while rollouts have been confirmed in North America, South America, EMEA, Australia and New Zealand, there’s one market that’s suspiciously missing: Sony’s home country of Japan. The Dow Jones is reporting that Japanese government officials have given the green light a no-go, citing a few outstanding issues that Sony has failed to comply with. First and foremost, Sony has promised counter-hacking measures (announced on May 1), and second is further security surrounding the protection of users’ credit car number and other private data. Regarding the anti-hacking measures, details have yet to surface as to what has and what has not been implemented, for obvious reasons, but it would appear that Japanese officials aren’t quite satisfied. On the credit card and personal data front, Dow Jones indicates that Sony is already lobbying in talks with Japanese officials to assure compliance.

“Our main priority is the safety and security of our customers’ personal information,” said Kazuo Hirai, Executive Deputy President, Sony Corporation in a statement. “We are making consumer data protection a full-time, company-wide commitment, and have applied enhanced security technologies so that our customers can feel protected and confident about playing our games.”

 

PS3 tops 50 million units sold worldwide – over 105k digital downloads

Monday, April 18th, 2011

Announced late last week, Sony Computer Entertainment Inc. (SCE) is proudly touting their PlayStation 3 sales numbers, with over 50 million units sold worldwide, as of March 29, 2011.

This is quite a significant number for the console manufacturer, as the platform has seen some stiff competition since it’s inaugural showing in 2006. The first and most obvious being Xbox, which once cornered the market on a “gamers” console, whereas Sony initially started pitching the PS3 as a hub for your home media, which also happens to play games. And there there’s Nintendo’s revolutionary Wii that, for a while, seemed to be ready to eclipse both Sony and Microsoft. Sony proudly notes the “future proof” technology involved with the PlayStation 3, including it’s Blu-ray disc player, a factor that’s been reviewed time and time again as a major contributing factor to the platform’s pricing point.

Side by side with the 50 million units sold announcement, Sony is pointing to the PlayStation Move controller as a primary driver of sales acceleration. Since it’s launch in 2010, the Move controller has sold over 8 million units worldwide. Used in conjunction with the PlayStation Eye camera to detect users’ movements and position in 3D space, the Move motion controller now has 155 supported titles within the PlayStation realm including Sports Champions, SingStar Dance, Killzone 3, and the upcoming SOCOM 4: U.S. Navy Seals.

And what would a stats parade be without some online numbers? Sony doesn’t disappoint, and announced that their PlayStation Network service is now 75 million members strong, and operating in 59 countries and regions around the globe. In addition to selling digital downloads via the PlayStation Store, Sony has been putting in a great deal of time trying to cultivate a “PS3 community” through various interactive options including PlayStation Home. While the effectiveness of these efforts have been hit or miss in the past, with the addition of  Free Realms to the PlayStation lineup, this community cultivation could be a rather valuable plume in Sony’s cap. In the numbers department, Sony has revealed that, to date, 105.988 digital downloads of content have passed through the PlayStation Network service.

And last, but certainly not least, Sony stands alone in the console crowd with at least one unique feature: the make electronics other than computers. Also a television manufacturer, Sony is able to fine-tune the relationship between console and display, and they’ve taken full advantage of stereoscopic 3D gaming and Blu-Ray 3D. These features are readily available to owners of Sony’s “BRAVIA” line by simply connection one HDMI cable. As of April 1, 2011, Sony counts 89 3D titles amongst it’s lineup.

 

Free Realms arrives on PlayStation Network

Wednesday, March 30th, 2011

And there we have it friends, Sony Online Entertainment’s Free Realms is now available, for free, via the PlayStation Network. The wildly popular free-to-play, family focused virtual world game/activity currently boasts a massive 17 million registered players user base, and that’s just from their PC and Mac computer based version.

In adding Free Realms to the PlayStation network, Sony is making a historic step in the world of gaming. In addition to a number of other accolades, Free Realms now carries the distinction of being the first free-to-play MMO to arrive on any gaming console. You might be thinking, “Ok, so what?” Normally, I would think the same, however, this decidedly marks a shift in games console thinking and positioning. Until now, if you wanted to play it, you had to pay for it (outside the realm of demos, of course). Those that wanted to play and pay-as-they-go were restricted to a desk, mouse, and keyboard. With the addition of Free Realms, this is no longer the case. Likewise, since Sony has already gotten users used to the click, click, download convenience (while having your credit card details stored), the likelihood of additional transactions is quite high. For me, there’s always that moment of hesitation at my desk. On the couch, I might be far more likely to click, click, sold.

“SOE has set the standard for MMOs on the console with two incredibly successful, innovative and exciting new massive online game worlds for the PlayStation®3 system — first with DC Universe Online and now Free Realms,” said John Smedley, president of Sony Online Entertainment. “Our games extend the current lifecycle of the console with the added value offer of bringing tens of thousands of people together, in a game world, to socialize at community events, compete in combat activities and engage in a diversity of gameplay experiences, for years to come.”

And remember the 17 million registered users mentioned above? Any takers on how fast Sony will double this number? By creating and platforming a title that can be enjoyed by everyone from 8 to 80, Sony has the killer combination. Whether it’s a round of mini-games, home decorating, or adventure and exploration, you’ve covered a massive swath of gamers, and packaged it in a graphically rich world. Ninjas, Warriors and Wizards all take part, as well as future Mario Andretti’s and 49ers.

Rated E10+, Free Realms is now up for grabs on the PlayStation Network, and offers one month ($4.99), three month ($12.99), six month ($24.50), one year ($29.99), and lifetime ($34.99) memberships.

 

Sony’s Free Realms headed to PlayStation Network

Wednesday, March 23rd, 2011

Nearly 17 million registered players and a big gamble that seems to be paying off later, Sony Online Entertainment announced on Friday that their free-to-play MMO Free Realms will be arriving on the PlayStation Network soon. In addition to being a first for Sony, the addition of Free Realms also marks the first appearance of a family-friendly online game to be played on any console, with the emphasis being on Family Friendly.

“Free Realms continues to break new ground in the gaming industry – it will be the first free-to-play MMO to hit any console, the first family-friendly MMO to hit any console, and the second MMO, after our recent release of DC Universe™ Online, to hit the PlayStation 3 to date,” said John Smedley, president of Sony Online Entertainment in a statement. “As the only online games publisher that creates accessible and diverse gameplay experiences for the full spectrum of gamers, we are committed to burgeoning innovation and growing the MMO genre by leaps and bounds, bringing in players of all ages.”

Free Realms was initially launched in 2009, and was a significant departure from the “norm” of SOE’s comfort zone. Remember, at the time, the free-to-play concept was well in circulation, but very few top tier production houses had taken the plunge, with many still “investigating” the premise. Driven by a team of creative and forward looking individuals, Sony initially released Free Realms on the PC platform, with Mac fans getting in approximately a year later. To date, Sony’s “let’s see if there’s any merit to this,” experiment has captured the attention of nearly 17 million registered uses from around the world. Again, this number is derived solely from just PC and Mac numbers.

In 2010, Free Realms received the coveted “Creative Toy Award Seal of Excellence” from Create Child Magazine. Not just your run-of-the-mill MMO, Free Realms features an endless array of mini-games and quests and adventures to keep just about everyone under the sun entertained. Whether it’s kung-fu combat to power battles with pirates, or soccer or pet training, Free Realms seeks to address every need. All the while, presented in a fun, family-friendly environment. Naturally, as a free-to-play, Free Realms contains a number of social touches that make it easy to find and play with real-world friends. Together, players can tackle more challenging quests, as well as participate in live events and community activities.

An in depth overview direct from Sony Online Entertainment:

• Fun Now, No Waiting: Free Realms is easy to access! Get in the game quickly and easily from the PlayStation®Store, create a character, and adventure in a fully immersive social game world within minutes! Click on the Game Guide to access the Activity Finder, Events Calendar, 3D and 2D minigames, quests, Match Making and more!
• Be Whoever You Want: With 15 jobs to get into and more than 30,000 wearable combinations, players can find the perfect profession, or try them all! Jobs include: wizard, blacksmith, medic, archer, warrior, ninja, brawler, chef, miner, demolition derby driver, kart driver, adventurer, postman, soccer star, and fisherman.
• Fun for Everyone: With so much to do and see it’s easy for players to find something fun for you! Start by playing minigames like cooking, mining, soccer, Demolition Derby, or Pirate’s Plunder. Players can decorate their player house with a party dance floor, rocket ship or talking tiki head, or create a maze with any number of items and invite friends over to race through it. The action doesn’t stop there; players can participate with the entire community at live event Boss Battles or in holiday quests, attend in-game concerts and learn boom box dance moves.
• Vibrant, Deep Environment: There are eight distinct, unique and breathtaking environments for players to explore. Areas include the snowcapped mountain villages of Snowhill, the dark and mysterious swamps of Blackspore, and the sunny shores of Seaside.
• Connect with Friends: Whether one’s meeting up with old friends or finding new ones, Free Realms players can connect, play, quest and adventure together. For group quests and multiplayer battles, players just log in to see what their friends have been up to, select them from your friends list and join them in game.
• Play Free or Upgrade: At its heart, Free Realms is free-to-play, with more than 800 quests and the ability to take each job through level four. But players who want to break through to the next level can become Members with access to an additional 400 quests and the ability to level all jobs up to 20. Memberships are offered in terms of one month, three months, six months and lifetime, which is valid for the life of the game. Members and free players can also purchase a variety of items and wearables through micro-transactions.
• Family-Friendly: Recently recognized by Creative Child Magazine with the 2010 Creative Toy Award Seal of Excellence,Free Realms is a fun online experience to share with the entire family. Parental controls on the PC allow for the customization of safety options, include pre-canned and white-list chat, reporting and filters for younger players. For kids who enjoy playing on the PlayStation®3, robust parental controls are innate to the PlayStation®3 Computer Entertainment System.

Free Realms for the PlayStation Network is expected to arrive this coming March 29th to users around the globe.

 

Sony enjoys 60 percent increase in Video Ad Revenues

Monday, October 25th, 2010

According to official Sony reps, original video content that’s featured on the PlayStaion Network is enjoying a 60 percent increase in ad revenues when compared to last year. While a number of original video content has been created for the network Sony points to this year’s hit show “The Tester” as a primary driver for interested consumers, and thus … increased advertising revenues.

And let’s be clear – original video content created for, and distributed on the PlayStation Network comes nowhere close to the what now seems like doomed channel of in-game advertising. Sony isn’t dishing out any hard numbers, but according to MediaWeek, the company is still working on the learning curve, but are heading more and more in the direction of focusing on extracting advertising dollars and cents out of its programming production and decisions, including the aforementioned “The Tester,” but likewise their game-centric news show “The Pulse” and interactive info-zine Qore.

But that’s not to say that Sony studios will be pumping out new title after title. For now, Sony’s looking to maximize what they’ve got, and presumably construct the recipe for success in the making. As a point of reference, “The Tester,” which was created by 51 Minds (the same team that did VH1’s Rock of Love), pitted contestants against each other to earn the spot to become a professional video game tester. The show ran for 8 episodes and garnered a massive 2.5 million downloads, all of which Sony failed to monetize on.

Looking to cash in, the second season of “The Tester” is aimed at catching 3.5 million downloads, and Sony has already tee’d up EA, Ford, and The U.S. Air Force as advertising partners. These aren’t, however, straight forward, 30 second commercials inserted into episodes. Sure, there will be the traditional ad placement, but additionally, advertisers will have the opportunity to have much deeper integrations, such as one episode of “The Tester” is slated to take place on a U.S. Air Force base.

Again, even with these top shelf advertising partners in place, Sony isn’t planning on overwhelming consumers with more and more choices. Taking cues from ones that have been there (and back), Sony’s senior director, PlayStation Network, Susan Panico says that they’re adopting HBO’s philosophy of a “one foot in front of the other,” or, simply put: gradually.

As noted in the Massive closing article, it seems as though more and more advertisers, as well as console makers are realizing that there’s certainly money to be made on this platforms, and it doesn’t always involve an intrusive ad. By giving consumers more and more options of what they can do with their gaming console of choice, they’re finding that there are plenty more ways to monetize, all the while, still providing attractive advertising opportunities.

 

Capcom scores former SCEE Prez to take on COO role in Europe

Wednesday, March 31st, 2010

Capcom announced today that they’ve appointed David Reeves to the roll of COO at Capcom Entertainment Europe. Effective April 1st (no this is not an April fools joke), Reeves will take on the Chief Operating Officer role, overseeing all aspects of the European operation with the mission to maximize potential revenue and explore new areas for growth throughout the region. In other words, Reeves is now in charge of upping Capcom’s game presence, as well as associated revenue across Europe.

Reeves has most recently served as President and CEO for Sony Computer Entertainment Europe. For the past 14 years, his primary region of responsibility revolved around setting up operations in Germany, Austria, and Switzerland, as well as overseeing the launch of the PlayStation throughout Europe. (Is this the man responsible for German being the only language option available when I choose Austria as my home country?).

Reeves’ new boss, Hiroshi Tobisawa, Preseident of Capcom Entertainment Europe comments, “We are very pleased to have secured the services of someone of David’s caliber. He brings with him an unprecedented level of industry knowledge and expertise which will be invaluable as we look to grow our European operation.”

It also appears that Reeves is eager to get started as well, as he comments, “I established a close working relationship with Capcom during my time at Sony and have always admired its commitment to push boundaries and develop innovative titles. It is therefore a real pleasure to now join this organization and be a part of its future successes.”

 

Sony gets serious about MMO’s, social gaming, and microtransactions

Thursday, December 17th, 2009

Arguably, SOE’s virtual world/meeting place, Home has been a bit of a dud. It’s had a rocky road thus far, but it looks like there might be a glimmer of hope on the horizon. To be fair, Sony has always stated that Home is a testing ground for a number of future projects. It looks like this holiday season and early 2010 will see the first true realization of these behind-the-scenes- projects.

sony home 1While Sony counts approximately 27 million gamers on it’s flagship platform the PS3, they’re currently just shy of have 50 percent of these users involved with Home (appox. 10 million). And even though these numbers seem paltry when set next to figures such as Zynga’s, Sony has a unique market, as they’re playing in a closed room, but now trying to open the doors to play with others. To this end, Sony announced today that a new game, quite different than Home players are used to will launch within Home’s virtual world. Typically, Home’s offerings are nothing short of an ‘average’ Second World experience. 3D avatars, wandering around, playing a mini-game here or there, etc. With the launch of Sodium One, all of that is about to change.

Not only will Sodium One give players a completely new experience with Home, it’s also a stepping stone to an even larger ambition SOE has in store. Following the lines of a traditional MMO, Sodium One is a virtual world within the virtual world of Home. In premise, the game is a simple action/pilot/shoot type game. However, any worries about the title’s ability to stand on it’s own within Home have been quickly dashed, as early reports state that the 3D art and animations are on par with today’s standards. I mention this, as Home’s standard wander around action is relatively slow, often begging the question – is there something wrong with my console?

As with a number of features within Home, Sony also plans on taking advantage of users’ willingness to pay with RMT’s to distinguish themselves. The first five levels are free, but after that, players have the option to unlock more xp through microtransactions ranging from $.99 to $4.99.

PlayStation Home director Jack Buser comments that this in only the beginning of a virtual goods business model in Home. “We’ve evolved Home into a true social gaming platform,” Buser said. “We are poised to take a leadership position in social games with Home.”

And as we predicted, 2009 has truly been the year of the free-to-play. Sony may not have been first on the spot, but that’s not to say they’re too late to the game. They’ve quietly been building the back end processing, currency, digital objects, and development and infrastructure to open the doors for developers to create virtual goods to be sold within Home.

Sodium One, developed by Nottingham, UK based Outso is only a first piece of a much larger full scale MMO developed specifically for Home. Halli Bjornsson, CEO of Lockwood Publishing, the firm behind Outso’s development work, said that Sodium Two will launch early next year with additional multiplayer combat options. Launching the title piece by piece allows Outso to tweak the game to users’ preferences as they move through the development cycle, and thereby reduce risk of non-acceptance.

As it stands right now, Sony’s outlook for Home is twofold: one piece will continue to expand the virtual content within the complete world of Home, while the other piece continues to develop tools for outside developers to create immersive 3D gaming experiences for Home users. Buser comments that around 30 game developers have already signed up for the process.

And to top it all off, Home’s numbers have been on the rise. October of this year saw 8 million users, while only two months later, Sony has capped the 10 million user milestone. 2010 already looks interesting and promising for Sony.

 

New Survey reveals console gamers big on Digital Distribution

Tuesday, October 27th, 2009

While GameStop claims that it isn’t really worried about the rise of digital distribution cutting into it’s brick and mortal retail stores revenues’, a new survey from the TNS and gamesindustry.com titled The UK National Gamers Survey, could have retailers rethinking.

Traditionally, PC and console games were produced to a disk (or cartridge), packed in a fancy box, and sent off to retailers for sale to the general public. One can still find this method alive today, but perhaps not doing so well. A wide variety of factors all contribute to the decline of boxed sales, perhaps most notably the rise of both mobile and web portal based gaming; a scenario where there’s no wait involved. The UK National Gamers Survey 2009, as well as identical surveys conducted in the US and EU markets clearly indicate that digital distribution has arrived, and is a favorite amongst both PC and console gamers.

The survey found that 25 percent of all UK console gamers have paid for and downloaded not only complete titles, but also additional levels for their favorite games. The former being a purchase, the later being a microtransaction. 7 percent of all gamers surveyed indicated that when they’re after a new game, they usually purchase them directly via a digital distribution channel, circumventing a physical retailer altogether. On the PC side of gaming this figure is doubled, with 14 percent of all PC gamers regularly buying and downloading their pixel pleasure directly. In the US market these figures rise even more, with 16 percent of console players purchasing directly, and 23 percent of PC users accustomed to the digital distribution method.

TG_Digital_Distribution

The survey also indicates that over half (55 percent) of the UK population (as defined by 8 years of age or older and access to an internet connection) play on consoles. 27 percent of this demographic indicated that they regularly download either complete games or additional levels for their existing games. Almost all respondents indicated that they have experience paying for this. When broken down by console, Sony’s PlayStation 3 takes the lead with over half, again 55 percent, of owners regularly obtain content via digital distribution, 51 percent of Xbox 360 users, and 25 percent of Nintendo Wii owners are downloading.

“With the growing part of games being played and paid for online, a key way to monitor the complete games business is by asking consumers directly about their overall game behavior and spending. An additional advantage of this approach is insight across all platforms as the traditional divide between the online casual and core console market has evaporated,” adds Peter Warman from gamesindustry.com.

 

New survey finds outsourcing in game development on the rise

Wednesday, April 8th, 2009

Think Services Game Group’s Game Developer recently released findings from their most recent survey, asking approximately 200 developers their opinions and usage statistics on outsourcing game development.

thinkservicesThe 2009 Game Development Outsourcing Report found that between 2007 and 2008 outsourced development rose 10 percent, from 76 percent to 86 percent.  The Think Services Game Group conducted a blind survey, and approximately 200 professional game developers were polled anonymously, thereby ensuring a fair, yet comprehensive look at the industry segment.  Questions included studios’ usage of outsourcing, the associated budgets and plans to accompany this outsourcing, and regional factors, amongst a number of others.

This survey reveals key data on the rise and usage of outsourced development work, and how the practice is on track to grow even larger than current levels.  Of those surveyed that do not use outsourcing at one point or another during development work, half of them responded that they plan on doing so in the near future.  Likewise, of those surveyed that do currently use outsourcing, 95 percent of them plan on continuing to do so.

One factor contributing to the outsourcing movement, according to the survey is the increasing cost and bandwidth required to create a high volume of assets for modern console systems.  Respondents reported that the Xbox 360 and the PlayStation 3 are the two platforms in which game development is most often outsourced.  To compliment these findings, the survey also found that overall outsourcing budgets are on the rise, nearly doubling.  The majority of companies planning to spend $2 million or more on outsourcing  rose almost 20 percent in 2008.

“It is the goal of Game Developer Research to provide the professional game community with an understanding of the industry landscape from multiple perspectives,” said Simon Carless, publisher of Game Developer Magazine and director of Game Developer Research. “With game outsourcing an increasingly important part of making large-scale video games, we hope this survey will give both contractors and game studios a good sense of how business practices are evolving.”

The 2009 Game Development Outsourcing Report is available for purchase from gamedevresearch.com and also discusses overall budgets, reasons for outsourcing, the selection process for choosing firms to outsource to, and the regions of the world that the respondents worked with.  The report also includes a directory of established outsourcing studios from across the globe that were mentioned by survey respondents, with a particular emphasis on those mentioned multiple times.