It’s a fair statement to make that developers of successful iPhone apps stand to make a pretty penny. Until now, it’s not been known just how big that penny may be. Recently, iPhone app developer Tapulous stated that they’re approaching $1 million in sales per month.
Based in Palo Alto, CA., Tapulous is staffed by a mere 20 people, and has had a string of hits, most notably “Tap Tap Revenge”. This title alone has been installed over 20 million times, and clocks a hefty 600 million total games played. And if these massive numbers weren’t enough, earlier this year comScore reported that “Tap Tap Revenge” has been installed by one-third of all Apple app users, iPhone and iPod Touch combined.
The companies’ newest iteration, “Tap Tap Revenge 3” costs only $1 from the App Store. The company employs a successful microtransaction business model to garner the $1 million per month in sales. Players have the option to download additional songs for the game from major artists for $.50 a piece. In addition, Tapulous also generates revenue through in-game advertising spots.
This new figure highlights the growing importance (as well as Apple focus) of the iPhone and/or iPod Touch as a gaming platform, as well as the App Store itself. Bart Decrem, CEO of Tapulous said that he expects the company to ride the wave of “exponential growth” in mobile app commerce in the coming years. “It’s going to be big and all of a sudden people are going to say, ‘Holy cow, where did those guys come from?’,” he said. Given these recent sales numbers, the day may have already arrived.
As we’ve seen over the past year, social gaming on the iPhone and iPod Touch has exploded with Zynga, Playdom, and Playfish all garnering massive exposure, downloads, and associated revenue. With Playfish being acquired by EA for $275 million this year, Playdom generating $50 million in annual revenue, and Zynga’s juggernaut seemingly unstoppable, Tapulous’ stock (figuratively, not literally) in the social gaming space just shot up 10 fold.
With Christmas just around the corner, Apple is expecting a boost to it’s already healthy iPhone and iPod Touch sales numbers. Apple claims over 50 million devices in circulation already, and since launching the App Store in July 2008, users have already downloaded over two billion applications.