Posts Tagged ‘Phil Ressler’

Big Stage scores big with an additional $2.7 million

Thursday, April 16th, 2009

Los Angeles based Big Stage Entertainment, Inc. has recently received an additional $2.7m in series B funding from their original investors, Mission Ventures, Selby Ventures and TechCoast Angels.  This round of funding brings Big Stage Entertainment’s total raised to a healthy chunk of change at $10.6 milion.  Presumably, Big State will use this new injection of funding to further advance and accelerate their research and development and sales and marketing for its 3d photorealistic facial avatar modeling technology.  Outside investors still have a shot at getting in on the action, with and additional $3.3 million still remaining in series B funding, open until June 8th.

As reported back in December, Big Stage uses a 3D facial modeling system that renders 3D versions of a person from 3 digital photos taken from different angles.  Now known as @ctors, the entire setup and processing method should take users less than two minutes, making creation easy for even the non-technical.  Third parties can integrate Big Stage Entertainment’s proprietary PortableYou 3-D facial modeling system seamlessly into video games, virtual worlds, Web sites, mobile apps, kiosk-based systems and more. The BackStage white label product offers a turnkey solution to partners who want to leverage the same 3-D face modeling technology as part of high impact participatory experiences under their own brands, with the added benefit of easy-to-use social sharing tools to maximize viral effect.

The company grew out of an advanced stereo reconstruction technology R&D project at USC funded by the CIA and other government grants.  Big Stage Entertainment’s initial round of funding raised $7.9 million from investors Mission Ventures, Selby Ventures and Tech Coast Angels.

“Big Stage Entertainment offers the most realistic 3D facial avatar-creation technology that’s accessible to consumers today. Our service is built on a hub strategy to provide consumers a single online location for the projection of self into digital life,” said Phil Ressler, Big Stage Entertainment CEO. “With this investment, we will continue to push the limits of participatory media to meet the evolving needs of brands and content owners who recognize the immense potential of enabling audiences to star in media experiences created by themselves or others.”

“Big Stage Entertainment brings the deeply personal phenomenon of projection of self to mainstream consumers, breaking new ground in interactive entertainment,” said Robert Kibble, managing partner, Mission Ventures. “Mission Ventures led this Series B investment out of recognition of the huge long-term opportunity in helping Big Stage Entertainment realize its full potential.”

This new influx of cash should keep Big Stage right on track, and delivering top-notch products to current and future clients.  At the present time, Big Stage counts some high level clients amongst their roster including Sony BMG, Lionsgate, Funcom, Intel, Stephen J. Cannell Productions, GGL Global Gaming, The Venue Network, Icarus Studios, Virtual Space Entertainment and Splash News.

 

Big Stage seeks to make You Portable

Thursday, December 11th, 2008

Riding high from their first success: The Digital You, Big Stage Entertainment wants to help you create your perfect avatar and then carry it around with you, cross platform.

As Dean Takahashi from VentureBeat reports, Big Stage uses a 3D facial modeling system to render a rather convincing 3D version of a person from 3 digital photos take from slightly different angles.  This image can be created in roughly two minutes, so no complex know-how is necessary.  Once your perfect digital you is created, the Big Stage technology will then allow you to carry this avatar with you from one application to another, provided that the platform conforms to Big Stage’s API.  While this API is still proprietary, the long-term goal at Big Stage is to make this API an industry standard.

The portable avatar is currently available at Big Stage.com and interfaces with Facebook and MySpace.  But Big Stage has larger aspirations, with speculation about using you digital you in MMO’s such as World of Warcraft and Star Wars.  IBM took point on opening discussions with a number of virtual worlds, but the going hasn’t been easy.  The first virtual world that will make use of Portable You is Icarus Studios, a white label virtual world creator.

“The idea could catch on because it fits with the theme of personalization that is taking over everything, from YouTube personal video channels to social networks,” says Big Stage CE Phil Ressler

And Big Stage isn’t just limited to social networking and games customization.  The Venue Network is already using Portable You in its VenueGen virtual conference product that is slated to hit the streets in 2009.  What’s more, Big Stage has secured a deal with Lion’s Gate Entertainment, and will run a promotion tied to the upcoming film, The Spirit, where users can create their Portable You avatar and insert it into key scenes from the movie.  Who needs Keanu Reeves to do all the cool stuff when you can simply insert yourself?

Ressler says that the company plans on monetization via microtransaction based avatar customizations including glasses, different hairstyles, etc.

The South Pasadena, California company currently has 20 employees on staff and was founded in 2007.  The company grew out of an advanced stereo reconstruction technology R&D project at USC funded by the CIA and other government grants.  Big Stage Entertainment has raised $7.9 million in funding from investors Mission Ventures, Selby Ventures and Tech Coast Angels.

Having a cross platform portable avatar does have a number of appealing aspects, so long as it’s an option and not a requirement.  For example, I’d rather keep my bad @$$ looking orc face on my warrior, rather than plaster my mug all over it.  Something about leading a raid with my baby face might not exactly inspire confidence in other players.  On the other side of the coin, watching my face battle through some highflying space battles with Han Solo at my side would be pretty darn cool, I have to admit.  Cross platform avatars, what’s next – a cross platform currency for microtransactions?  If only there was a company that could accomplish that.  Oh wait….there is!