Hot on the heels of the A2M deal, K2 Networks has recently launched a 2.0 version of their popular gaming portal, GamersFirst.

In addition to a (needed) rebranding of the site, GamersFirst.com new features an OpenID registration process, ensuring not only speed but accuracy, a much improved navigation, and most important; an expanded marketplace for game item and premiums purchases.  The marketplace also now features a wider selection of payment options including retail gaming cards.  New gamer profile pages and up-to-the-minute feeds can be found in the user interface.

To their credit, GamersFirst staff appear to be quite pleased about the new launch, appearing in a 3.5 minute film (see below).  The film was created by and stars staff members from production, marketing, and customer service.  The video pokes a bit of fun at gamers across the globe in their natural, if not sometimes odd and intriguing, natural environment.  Be sure to keep an eye out for the Law firm of Fragman, Griefer, and Noob.

Serving more than 23 Million gamers in over 160 countries, GamersFirst is currently available in English and Turkish with more languages planned for the near future.

“The new GamersFirst gives our gamers more of what they want,” says Patrick Ford, Vice President of Marketing at GamersFirst. “We’ve made it easier to get started with our games and to shop the marketplace. We look forward to adding even more to our platform in the coming months.”