Leading in-game advertising firm Double Fusion has made its first foray into the rapidly expanding iPhone gaming segment with the launch of Party Roundup, a Nissan Cube branded game. Taking cues from the Cube’s advertising campaign, developers Coresoft set out to emphasize the car as a “mobile device”. The game primarily focuses on mobility and customizations, not unlike it’s real world 2400 lbs. glass and steel counterpart, and allows players the opportunity to customize their vehicles according to their own personal tastes and preferences.
“The iPhone is an extremely powerful gaming platform and we are excited to have worked with Nissan to provide auto enthusiasts with an innovative mobile gaming experience,” said Jonathan Epstein, president and CEO, Double Fusion. “Just as the cube fits into the mobile lifestyle of car owners, cubeparty typifies Double Fusion’s commitment to connecting brands and gamers across all platforms and, as our first involvement with a game exclusively for the iPhone, reinforces our dedication to providing unparalleled reach and the ability to target any and all desired gaming audiences.”
Taking advantage of the new OS 3.0 update, Coresoft’s creation allows for both single and cooperative multiplayer (up to 8!) action. Not unlike a host of other driving based games available for the iPhone the built in accelerometer is used to steer the cube while navigating through 3D city environments. Again, while the controls are nothing new, Nissan and Double Fusion weren’t about to launch just another ‘driver’ as the cube party app features a never before seen play action. In multiplayer mode, each of the up to eight simultaneous players have a chance to drive the cube themselves, as the car will drive off on screen and onto another, thereby putting the new user in full control. And naturally, just like it’s real world counterpart, players can customize their cube in a seemingly endless number of configurations, both interior and exterior.
“cubeparty is a great way to engage the gaming audience with the Nissan brand through one of the most popular and widespread mobile devices,” said Kerry Feuerman, Group Creative Director at TBWA/Chiat/Day. “Double Fusion’s extensive experience across all interactive platforms allows Nissan to deliver premium gaming content free of charge to a passionate and trendsetting audience.”
Weighing in at only 86MB, this entertaining little app is probably smaller than most video podcasts you regularly update, and should keep you not only entertained, but will plant the seed of just how fun and entertaining a Nissan Cube can be. Double Fusion – I’d say mission accomplished!
The cubeparty app is available for free courtesy of Nissan, Double Fusion, and Coresoft via the iTunes Store.
