Posts Tagged ‘ngmoco’

DeNA via ngmoco acquires Euro Mobile studio Rough Cookie

Thursday, May 19th, 2011

Ngmoco has recently announced their successful acquisition of Dutch mobile game studio Rough Cookie. The acquisition further expands ngmoco’s global presence, as well as falling right in line with DeNA’s previously mentioned European expansion plans. Through the acquisition, Rough Cookie firmly plants an ngmoco/DeNA flag on EU soil, as the company prepares for the global launch of their games focused social network, Mobage.

“Rough Cookie’s values and creative capability are a perfect match for ngmoco,” Neil Young, CEO, ngmoco, said in a statement. “We are delighted to formally bring Rough Cookie into our family of companies. At ngmoco, it’s important for us to anchor the Mobage service with great first-party games and Rough Cookie will be a key studio in achieving that goal.”

And while ngmoco has previously favored iOS devices, the acquisition of Rough Cookie will now bring a number of successful Android based titles into the fold. Rough Cookie, founded in 2008 has produced Star Defense for iOS, as well as We Farm and We City, both for Android. You’ll remember that after presenting Star Defense at the WWDC keynote, the title rocketed to success, making it the top-selling App Store game in the summer of 2009. Likewise, the title brought home a Dutch Game Award, as well as making Pocker Gamers’ Top 50 iPhone Developers of the Year for iOS devices.

Likewise, Rough Cookie is a win for DeNA/ngmoco, as the games house has further expanded it’s development focus to include not only iOS and Android devices, but they’re also working on dark horse Windows Phone 7 based titles.

The Rough Cookie acquisition shouldn’t come as much of a surprise, as Young mentions above, as ngmoco and Rough Cookie have a long established track record of collaboration. Rough Cookie was on board for ngmoco’s successful Touch Pets, as well as the music title, Pulse: the Game, and as previously mentioned, We Farm and We City for Android.

“We are very excited to be joining the ngmoco and DeNA family,” says Rouch Cookie co-founder Danny Hoffmann in a statement. “We had great experiences and results on the projects that we have worked on with ngmoco, and we are truly proud to join the leader of mobile entertainment.”

Moving forward, Rough Cookie and ngmoco have stated that the Dutch firm is already hard at work developing an unnamed ngmoco flagship title for the upcoming Mobage global launch. Powered by ngmoco’s ngCore, the upcoming title is slated for both iOS and Android devices at it’s release.

 

DeNA – a hit in Japan, making progress in the U.S. and now targeting Europe?

Friday, December 10th, 2010

DeNA’s certainly no newcomer to the party, but they’ve been quietly amassing success in Japan prior to earlier this year. Call it their “Coming Out” party, DeNA’s been on a roll this year, most notably acquiring social and casual games maker ngmoco just a few months prior. It’s also becoming increasingly clear that DeNA isn’t just happy dominating Japan, and marching forward with the U.S., as they’ve now got their sites set on a European acquisition.

As noted by develop-online’s Rob Crossley, DeNA is expected to turn $1.2 billion in revenues from it’s 20 million users this year. Speaking at this year’s LeWeb event in Paris, DeNA CEO Tomoko Namba hinted at the fact that this capital could be used to fund a European acquisition. And what better place to drop said hints than at Europe’s largest tech conference, packed with every audience under the sun from indie developer to major corporation. Namba also did her countrymen proud when she pointed out that the relative strength of the Yen, alongside a slowing growth rate in Japan is placing a number a Japanes firms in a position where Western acquisitions simply make sense. When specifically asked if DeNA had any European acquisitions on their horizon, Namba replied, “Oh Sure.”

Remember, it’s not just ngmoco that DeNA has made headway into the U.S. market with, as they’ve snatched up a few smaller social game developers, including Mountain View, CA based Gameview, and have invested, or rather, become a “strategic partner” in OpenFeint technologies.

However, it’s not all rainbows and unicorns for DeNA, as it seems as though DeNA’s made a few enemies along their assent to the top. It was reported that the Japanese Fair Trade Commission raided DeNA’s offices yesterday, as they investigate allegations that the company had employed unfair competitive practices in relation to their developer’s partners, as well as competition mobile social network operator Gree. What and how the Japanese Fair Trade Commission deems as “unfair” remains to be seen, but an anti-monopoly charge has also been called against DeNA, so before you writing home about the great rise of DeNA, let’s wait and see how this shakes out. Who knows, maybe that money won’t be headed for Europe, but rather to the reparation coffers.

 

Ngmoco brings Pocket God to Android and Windows Phone 7

Friday, December 3rd, 2010

In a first for both developer Bolt Creative, and publisher ngmoco, Pocket God will soon find a home on both Android and Windows Phone 7 based mobile devices. Pocket God is now available for Android, with a Windows Phone 7 version arriving shortly.

Having launched in 2009 on iPhone, and selling over 3 million copies, Bolt Creative’s title was the indie hit of the year, and has held it’s own in popularity over the ensuing year. Originally developed from a “side project” idea from creators Dave Castelnuovo and Allan Dye, Pocket God has seen over 30 free updates, including a number of new mini-games, islands to discover, and new ways to crush the pygmy opposition.

“We were delighted to work with the Bolt Creative team on bringing their Pocket God IP to Android and Windows 7 Mobile using the gamemaking resources at ngmoco and we’re certain Pocket God will continue its success on these new devices,” comments ngmoco CPO, Simon Jeffery.

Clearly ngmoco is onto something good here, as fans of the Pocket God series have called for a comic book spawned from the series; another industry first, as no other app has been bestowed with this honor. The comic book series provides, and expands upon the background story of the island’s seemingly immortal inhabitants. The comic book Pocket God has found it’s own unique following, and consistently performs well at the checkout counter.

As mentioned above, this marks ngmoco’s first foray into both the Android and Windows Phone 7 market, just a quarter shy of ngmoco’s Neil Young stating that he likes Android, but is sticking with iPhone. The question is … did ngmoco get the timing right? Android has seen a massive growth in market share this past year, but Windows Phone 7 is just gaining traction. While the Android addition is certainly welcome by the community, I’m more interested in what the uptake on Windows Phone 7 will be. Apparently, Bolt Creative CEO Dave Castelnuovo is thinking the same, “Pocket God has been expanding rapidly since its inception almost two years ago and we’ve always had our eyes on new platforms, to be selected as a launch title for Windows Phone 7 as well as hopping over to Android is something we’re truly happy about,” said Dave Castelnuovo, CEO of Bolt Creative. “Collaborating with ngmoco on these monumental launches is just icing on the cake, their expertise in mobile gaming is unparalleled and their outstanding reputation ensures that these new versions of Pocket God will be the same high quality fans have come to appreciate.”

It seems like DeNA isn’t joking around when it comes to making a serious play at some big market shares.

 

DeNA acquires ngmoco :) for $400 million

Wednesday, October 13th, 2010

While the game-o-sphere has been alight with rumors of ngmoco’s impending buyout, Japanese social and mobile game leader DeNA officially confirmed the rumors yesterday. This acquisition now makes DeNA the world’s largest mobile social games platform company.

According to the terms of the deal, ngmoco’s shareholders and employees will received $300 million in cash and securities, and have the right to earn additional compensation up to an extra $100 million – all contingent upon performance targets to be reached on or before December 31, 2011. The deal is expected to be finalized by November 9th.

Founded in 2008 by Neil Young, Bob Stevenson, Alan Yu, and Joe Keen, ngmoco games are played more than 50 million minutes a day, with 20 top 10 titles residing on the Apple iOS store. Their plus+ service has been a primary viral driver, and has 13.5 million registered users, with over 50 million friend connections in the network. All of this has arrived under ngmoco’s strong commitment to iOS devices, but the company did announce earlier this year that they’d start developing for Android games and services with an arrival date of Q4 2010, a factor certainly attractive to purchasers DeNA.

“We are delighted to be joining forces with DeNA, a company that we have admired and aspired to,” said Neil Young, founder and CEO, ngmoco. “The opportunity to be a part of creating the number one social mobile game platform company and to benefit from the unique learning and knowledge that DeNA possesses is an amazing way to accelerate our vision for gaming.”

This purchase is a major win for DeNA, whose chief executive Tomoko Namba told the NY Times, “We’re only active in the Japanese market, and we haven’t figured out how to cover the Western market.” With domestic revenues on target to surpass $1 billion in sales in it’s current fiscal quarter, a figure in the range of Facebook, despite only 5 percent of the users, DeNa is a Goliath to be reckoned with – and their now heading for US shores.

From a social/mobile gaming stand point, as a number of rumor mills have astutely pointed out: ngmoco and Zynga share a board member, Kleiner Perkins partner (and former EA exec) Bing Gordon. It goes without saying that one of the largest forces in social gaming today would have gladly consumed ngmoco and called it a day. While opinions abound, rumor sources that Zynga politely declined after seeing the offer on the table. Zynga’s loss is clearly DeNA’s gain, and given the bank accounts backing DeNA up – the question is, in the long run, with Zynga’s decision not to buy ngmoco end up costing them more?

 

The Google Gaming puzzle is coming together nicely

Friday, August 13th, 2010

As reported by TechCrunch, Google Ventures has invested an undisclosed sum of money in iOS developer ngmoco. It’s believed that this cash was a part of a new round of funding ngmoco took on, although the company is already profitable. Speculation puts the figure somewhere in the $3 – $5 million range.

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It’s worth noting that the investment was made by Google Ventures, and not Google, the search engine, etc. giant. This completely self regulating and governing body that is completely separate from Google.

Now that we’ve gotten that out of the way, let me add the grain of salt. Google’s made no secret about their interest in gaming. Last week they quietly help a gaming conference, ThinkGaming, with many in attendance having to sign an NDA before even entering the door. In addition to the backdoor investment in ngmoco, don’t forget that around the middle of July, news started circulating that Google’s been pushing cash in Zynga’s direction, albeit a bit ‘under the table’.

Right, pieces 1 and 2 of the gaming trifecta in place. What’s next? Well, we’ll need a dash of social knowhow, enter the Slide acquisition. Ok, and now we need to monetize it all….Jambool, anyone?

Again, as stated by Google Ventures, they do not make strategic investments. This flies directly in the face of comments made by Google CEO Eric Schmidt, stating that any company receiving funding from Google Ventures, “would have 20,000 Googlers there to help them.”

And then there’s the Android. Recent figures have put the Android on top in the U.S. mobile market, however, there is a massive hole in the high quality gaming department on Android. Something tells me that although ngmoco has primarily been focused on iOS apps, we could start seeing Android ready titles from the company soon. Ngmoco’s chief Neil Young has even previously complimented Android, but chose to stick with iPhone at the time (February 2010).

Oh, and did I mention that ngmoco competitor SGN, another hit maker for iOS, has already jumped on the Android market. SGN closed a bridge round led by Tomorrow Ventures. A primary investor in Tomorrow Ventures? Well, none other than one Google CEO, Eric Schmidt.

I’ll let you connect the dots. I rest my case.

 

Ngmoco still on the hunt for future acquisitions, likes Android, but sticking with iPhone

Thursday, February 25th, 2010

Following up on Ngmoco’s announcement not only of a new round of funding, but also their acquisition of Freeverse, CEO Neil Young says that both companies will continue to operate as usual, with Freeverse’s current games will remain just as they are.

neilyoung“At this time, we don’t plan to take games that are already in the market and make them free. We’re not going to start charging people for balls on Skee-Ball or anything like that,” Young explains.

However, any games that Freeverse currently has in development will see some changes. Some of these titles will now be converted to reflect Ngmoco’s adoption of the free-to-play model, but others will retain the pay model, thus diversifying Ngmoco’s portfolio of offerings.

“There are games in Freeverse’s pipeline that will do very well as free-to-play games so we’ll have to do a little bit of work to adapt them,” Young says.

“There are some that won’t. For example Warp Gate will be a premium paid game. In terms of new games, we want to build as many of those as possible under the free-to-play model.”

Young also says that Ngmoco is still on the hunt for future acquisitions.

“We will continue to look for acquisitions that make sense at a studio or company level and acquisitions of applications.”

When asked by pocketgamer what Ngmoco’s smartphone plans are, Young can only comment, “The iPhone is in a strong leadership position. I’d say that among the pack of competitors, Android is the furthest advanced but it remains significantly behind the iPhone and iPod touch in terms of user adoption, ease of use, purchasing mechanisms, tools etc. I am encouraged at the rate at which Android is evolving, innovating and growing but for us the real focus is the iPhone OS.”

 

Ngmoco lands $25 million – acquires Freeverse

Tuesday, February 23rd, 2010

It looks as though Ngmoco’s decision to switch from paid iPhone game apps to a free-to-play, in-game purchases revenue model has paid off. Announced yesterday, Ngmoco has raised $25 million in their third round of venture capital. Without missing a beat, the company announced their acquisition of fellow iPhone game developer Freeverse (Skee Ball and NBA Hotshot). Ngmoco CEO Neil Young told Gamasutra that the new influx of cash will enable the company to “scale as quickly as possible,” in regards to it’s new free-to-play model.

ngmocoThe funding round closed at the end of 2009 and was lead by Institutional Venture Partners. As is customary, IVP general partner Sandy Miller will now take a seat on Ngmoco’s board of directors. Previous investors Kleiner Perkins, Norwest Venture Partners, and Maples Investments also took part in this round of funding, raising Ngmoco’s total investments to $40.6 million. Not bad for a 1.5 year old startup.

The Ngmoco and Freeverse courtship has been in the works for a while now, as Freeverse was the first developer to use Ngmoco’s “Plus+” social network tools into their games. From Ngmoco’s side, CEO Neil Young comments, “We’ve been thinking about how to accelerate our strategic growth though acquisitions of companies and intellectual property, and Freeverse was really at the top of our list.”

Brooklyn based Freeverse started out as Mac software developer, but quickly became entranced with the iPhone and gained notoriety for their chart topping apps on Apple’s App Store. Given their success with paid applications, Freeverse VP Colin Lynch Smith comments that Ngmoco, “had to make the case to us for free-to-play,” but “Neil and the guys at Ngmoco made a really strong case.”

“Neil’s vision for where the industry is going, and where the market is going, was pretty compelling, and we’re on board with that,” he added. “There are still some opportunities on the paid side, but the real opportunities are on the free-to-play side.”

 

iPad arrives – Devs spring into action

Friday, January 29th, 2010

What would this week be without at least a mention of Apple’s latest creation (and announcement) the iPad. While there’s plenty of material out there ranging from why to Colbert’s bold proclamation “Give me an iPad”, the iPad has at least gotten a reaction, good or bad, out of pretty much everyone even remotely connected to the handheld electronics device field. Considering the proliferation of mobile phones, the iPhone in particular, this would encompass a wide majority of folks.

213722-3But what does the iPad mean for games developers? An entirely new playing field. A number of games houses reacted almost immediately to the announcement, with the overwhelming consensus positive and indicating that they’re already hard at work on iPad ready apps.

iPhone dev studios OpenFeint and Scoreloop were two of the first on the scene, clearly having someone waiting, literally, on Mr. Jobs’ every word, just waiting for the cue to click and release the info to the world. Scoreloop says that they’ll have an iPad specific upgrade from their popular Astro Ranch iPhone game that will take advantage of the iPad’s increased screen real estate, appropriately titled Astro Ranch HD. While not pointing to specific examples, OpenFeint Chairman Peter Relan states, “We have plans for some really special features for the iPad that will make social gaming even more immersive.”

Ok, so far so good. New platform, new, tailored games for this platform….now, show me the money. Ngmoco, who took full advantage of Apple’s decision to allow microtransactions within iPhone games, said that their freemium first person shooter, Eliminate would port well from iPhone to iPad, and that their currently-in-development co-op version of Eliminate would do the same. Likewise, EA demoed their Need for Speed Shift title at the Apple announcement and confirmed that they already have a number of titles in the works for the forthcoming iPad. EA did not confirm that these titles will contain microtransaction elements, but given their proven commitment to the business model and gaming associations, it’s very likely.

I mention above that the iPad announcement creates an entirely new playing field for devs. And while the opinions have been wildly circulating, the one that keeps showing up on my radar is “But…it’s just a big iPod.” Certainly from an esthetic point of view this comment has merit. However, once the device is in hand, as Kotaku had access to, it’s quite clear that this is no iPod. While Kotaku editors has trouble controlling the majority of games they tested on the iPad, they did report that menu driven games, such as EA’s The Sims 3 played very well. What this indicates is that an entirely new sub-genre of social, casual, and all around ‘games’ may develop as studios rush to push out iPad read/compatible games. Apple currently does not allow the sale of virtual currencies within the games operating on their platforms (there are however a number of ways around this), they have confirmed that the iPad will support in-app transactions through the iPhone OS 3.2.

Apple’s iPad is expected to begin shipping in late March of this year. Should be a VERY exciting summer.

 

8 out of 10 ‘2009 Best App Ever’ contenders are games

Tuesday, January 5th, 2010

Sponsored by 148Apps, the second annual ‘Best App Ever Awards’ nominees have recently been published at bestappever.com and voting is now open. The annual competition seeks to find the best apps in the iTunes App store. The goal of the project is to spotlight the very best apps based on consumer views, not just the highest sellers of 2009.  And according to consumers, 8 out of the top 10 ‘best apps’ this year are in fact, games.

bestappeverLasting just under a month, the public nomination process saw 26,899 opinions, and listed 3,639 different apps. BestAppEver breaks apps down into 56 unique award categories. Along with public opinions, 148Apps also brought in a team of industry people and iPhone application developers to help narrow down the nomination process.

Again, while BestAppEver breaks nominations out into 56 distinct categories, there’s one category that is very unique: (quite literally) Best App. The nominees for this category represent the top 10 vote getters in the initial round of voting.  App developer Firemint had two entries make the list, Real Racing and Flight Control, priced at $4.99 and $0.99 respectively. But perhaps the most notable of all nominees is ngmoco’s free, free-to-play FPS shooter: Eliminate.

You’ll remember that ngmoco was one of the very first iPhone app developers to take advantage of Apple removing the microtransactions restriction, even choosing to break the news via a tweet. A little over a half a month later, they made good on their promise and delivered a free-to-play handheld shooter with quite good graphics and a microtransaction system in place. Now, not that I’m trying to rig the voting – but doesn’t a free-to-play app certainly deserve a vote? Especially when it’s the only free app in the list?

Voting is now open at bestappever.com and closes on January 31st. Winners will be announced on February 10th at the 2010 Macworld Expo in San Francisco.

 

Ngmoco acquires iPhone and Facebook game maker Miraphonic

Friday, November 6th, 2009

Late 2009 has been a banner time for games maker ngmoco. Granted, a lot of their success has been leveraged buy Apple giving the green light to microtransactions in free-to-play games on the iPhone, but obviously the ngmoco team had to have a product in the works that would fit this model perfectly – as they did with their recently released Eliminate first person shooter.

epic-pet-wars-sBuilding upon their push for social gaming, ngmoco has made it’s first acquisition, buying out Miraphonic, makers of iPhone and Facebook titles Epic Pet Wars and Epic Soldier Wars.

Announced via twitter from ngmoco CEO Neil Young, “Delighted to announce that Miraphonic, creators of the awesome Epic Pet Wars have been acquired by ngmoco!” No financials of the deal have been disclosed.

Epic Pet Wars is (yet another) virtual animal training and fighting MMO that Miraphonic states has over one million users. Fitting in-line with ngmoco’s strategy, the game is free-to-play/download but monetizes via sales of in-game currency ‘Respect Points’ which are used to purchase virtual goods. Respect points cost anywhere between approx. $1 right through to approximately $40. Miraphonic’s Epic Soldier Wars operates under the same premise.

If ngmoco’s commitment to developing and publishing quality free-to-play/microtransactions monetized social games was in question, this purchase should certainly seal the deal. Clearly, the company’s acquisition of former MySpace SVP of business development, Jason Oberfest, back in September is already starting to pay off. Charged with “negotiating deals to drive revenue and support the launch of innovative new products…”, it’s fair to say that Oberfest can now call his first deal done.

Granted, ngmoco is receiving a bit of press hype as of late, but they’re still swimming in very competitive waters. Social games makers including Zynga and Playfish are still raking in the profits, but it’s good to see an up and coming player in the field, as the next 6-12 months at ngmoco will really put their new business model to the test.