
Yesterday, itsmy.com, one part of the itsmy network released survey findings that indicate a strong state of play in the mobile browser based gaming industry.
Polling 1,500 mobile phone users across Europe and North America, the survey asked users about their mobile social gaming habits. While only 12 percent of these users admitted to regularly spending money in their mobile gaming favorites, a healthy 48 percent of respondents indicated that they purchase virtual items from time to time for their games.
Not solely tied to numbers that purchase, the itsmy survey also concluded that the average mobile social gamer is approximately 27 years old, plays several times per day, and on average, is more likely to be female than male. While we’ve known for a while that casual gaming is often more likely to appeal to female gamers, other statistics garnered from the survey shed new light onto game appeal. Only 11 percent of those surveyed indicated that they are looking for a well known brand or title, and over 60 percent based their game purchases on the title or storyline of the game.
Before we get overly excited about these survey results, it’s important to keep in mind that this data was released as part of a promotional effort from itsmy’s parent company Gofresh GmbH. The company has a stable of 10 new games slated for debut in Q4 ’09. In addition to their mobile gaming division, the company also has two others, one focused on rich media advertising, the other on mobile TV delivery. According to their own statistics, their mobile social network, itsmy.com is the stickist in it’s field, and counts 2.5 million registered users. No references or control methods were indicated in the survey.





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