Posts Tagged ‘mdk’

Perry predicts cloud gaming, the rise of free-to-play, and the death of single player games

Friday, February 20th, 2009

This year’s DICE event which wraps up today in Las Vegas wouldn’t be complete without video games industry veteran David Perry’s take on the current state of play, and what he sees as ‘the next big thing’. We’ve covered some of Perry’s predictions in the past, but for those out there that don’t remember or know of David Perry, he’s the founder of Shiny Entertainment which was responsible for Earthworm Jim, and Messiah to name a few along with MDK, Wild 9 and Enter the Matrix.

Taking a page from his standard presentation playbook, Perry started out his DICE talk by showing some old marketing collateral from his first computer, the Sinclair ZX81, noting that at the time the mainstream consensus was that computers would be used solely as a productivity tool. “I, like everyone else, however, used it to make and play video games,” he said.

Looking forward, Perry notes how far and fast computing technology has progressed since its humble beginnings. Specifically, Perry speaks to increased storage space and read/write speeds. He foresees a future with unlimited storage media delivered via fast, ‘available everywhere’ wi-fi. Not limiting future options just to storage, Perry also predicts cloud processing, i.e. the end of in home owned single or multi-core processor platforms.

Driving this prediction, Perry explains that he’s been looking into technology that’s powered by remote storage and processing, thus removing the need for players to own powerful software or processing power. The end goal is to deliver the final rendered frames to gamers via Flash video.

“It’s like going back in time to when we had terminals instead of desktops.”

Speaking to distribution mediums, Perry didn’t waste any time aiming a canon at GameStop, who’s COO Dan DeMatteo recently stated that the era of full digital distribution is 12 to 17 years away. Perry’s thoughts consider this timeline ridiculous, and he’s quick to point out that much of the Asian market is largely dependent on digital distribution. And we all know how the Asian market is hurting in the video games department.

With perhaps his most startling statement of the day, Perry also sees the end of single-player games. Instead, he sees free-to-play, mulit-player online games as the absolute future, “I personally think the days of single-player games are numbered. Without question, our focus is entirely on multiplayer.”

Duly noted, Perry serves as Chief Creative Officer with Acclaim, a completely free-to-play, microtransactions based game developer/distributor, so it’s fair to say that his view might be slightly biased.

Using imagery of some of the greatest game designers of all time, Shigeru Miyamoto and Hideo Kojima, Perry notes that Japan has turned out some of the best games and designers the world has ever seen, and asks, “would you be willing to bet China will never produce one of those names?”

A highly relevant question, as David warns that if and when this level of talent starts popping up in China or Korea, both areas where free-to-play is rapidly becoming the de facto business model, traditional game developers with traditional business models may find themselves on the outside looking in.

Summing up his presentation, Perry says, “The key trend is that we are going to be closer to our audience than ever before. We must listen to them at every step. … Your entire executive team must speak with them, not to them.”

Amen to that statement Mr. Perry. Got anything to say to us? We’re listening. Talk to fatfoogoo on twitter.

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Former Shiny Entertainment Chief David Perry says: “Free games will beat piracy”

Wednesday, July 9th, 2008

Former Shiny Entertainment founder and director David Perry stated that “The next big thing will be free games”.  Perry made the statement in Belfast after being awarded an honorary doctorate by Queen’s University.

David Perry speaks from experience and founded Shiny Entertainment in 1993, which is best known for it’s titles such as Earthworm Jim, MDK, Messiah, and The Matrix: Path of Neo.  While still vividly active in the gaming world, Perry stepped down from his position at Shiny in 2006.

“[Asia] had so much piracy that they decided to stop charging for the games. Instead, there’ll be a charge for things you might want to use in the game,” Perry said. “Your character might have a plain white T-shirt. If you wanted a nicer one you could have it for a dollar. Or perhaps you could buy a magic sword for a knight for a dollar.”

Perry added, “It’s going to turn our industry on its head.  I want to see the same thing happening in the USA and Europe.”

An excellent example of microtransaction success is Korea’s Nexon corp.  Both Crazyriding Kartrider and Maple Story are free to play games with a number of in game items available for purchase with real world money.

While microtransaction payments have already been a massive success in Asia, the technology is slowly creeping westwards.  EA’s Battlefield Heroes is set to launch on a microtransaction platform, i.e. the game is free to download, but upgrades and additional play are managed through a microtransaction system.  EA’s approach is the first attempt by any Western publisher to introduce a pure microtransaction platform.  To level the playing field, the graphics are a bit scalled back in order to ensure playability on a wide variety of systems.  The game will feature microtransactions to upgrade character aesthetics.  Advertising will flesh out the web front end of the game, while none will be present within the game itself.

Perry would not give any details about his current project with Acclaim, only stating that it is a ‘Top Secret’ ambitious, community-created MMO.

via computerandvideogames.com

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