Posts Tagged ‘Massively’

Free-to-play Runes of Magic garners Best International PC Game 2009

Friday, December 11th, 2009

82 million strong, the German gaming market is not one to be underestimated. Recently, German gamers bestowed on Runes of Magic one of it’s highest honors: Best International PC Game 2009.

In a public vote, players from across Germany entered their ballots for favorite games of 2009. While Runes of Magic found itself at the top of the pile, it had tight competition from Risen and Anno 1404. The award ceremony was held at the Essen Lichtburg, Germany’s largest film theatre.

Runes of Magic is a free-to-play MMORPG that’s published by Frogster and developed by Taiwan based Runewalker Entertainment. Frogster board member Dirk Weyel was on hand to accept the award on behalf of both companies. “We are thrilled to receive this trophy, especially with it being one awarded by actual players themselves. We would expressly like to thank our community and we’ll continue to work intensively on offering players the maximum of fun with Runes of Magic.”

In combination with the award, Frogster also recently announced that they’d cleared a significant industry milestone, with over 2.5 million registered players coming from the US, Europe and Korea. To celebrate both the award and this registered player milestone, Frogster is awarding every player that’s level 11 or above with 100 Rubies (in-game currency).

The Best International PC Game 2009 award from the German market is certainly a plume in Frogster’s cap, and a great score for the free-to-play industry as a whole. And if this award wasn’t enough, Runes of Magic is also in the running with Massively’s End-of-the-Year Reader’s Choice Awards. Runes of Magic was selected by editors, and entered in a number of categories. Balloting is open until December 31st and can be found here.

 

THQ and Massively sign multi-year exclusive in-game advertising deal

Thursday, November 27th, 2008

THQ.  It’s been a banner year for them.  From opening a new office in Shanghai, to bringing Dragonica to the North American market, these guys are on a roll.  So it should come as no great surprise to hear that THQ has yet again taken things to the next level.  They’ve recently announced their signing of a multi-year deal with Microsoft owned, in-game advertising network Massively.

This agreement will place Massively as THQ’s exclusive in-game advertising partner for all upcoming PC and Xbox video game titles.  The agreement will provide for in-game advertising inclusion in a number of THQ’s existing titles including “Saints Row” and “Saints Row 2”, which shipped over 2M units globally during the first 2 weeks of it’s October release.

“By aligning with THQ, Massive is now poised to represent new content and franchises that are realizing enormous market success globally,” said Eric Bassman, COO of Massive. “And with an open-world, mission-based game such as “Saints Row 2″ coming into the Massive network, we can work creatively with advertisers to place their brands in new, edgy environments.”

THQ EVP of publishing Scott Guthrie adds, “We have entered into a strategic agreement with Massive because it is a leader in the emerging industry of in-game advertising.”

“The Massive team has a strong track record of collaborating with game developers, sports leagues and advertisers to find a unique way to place brands and products that enhance the gameplay experience.”

By adding THQ to their already impressive roster, Massively now has even more leverage and more importantly, eyeballs, on it’s in-game ads.  THQ’s inventory extends across a wide range of game titles, and varied demographics, thereby offering new advertising opportunities to brands seeking to reach a traditionally difficult market.

 

Free Realms seeks to balance game play with membership and micro transactions

Sunday, July 20th, 2008

SOE’s upcoming title Free Realms promises to include micro transactions and memberships in addition to it’s free to play platform.

Massively.com sat down with Free Realms Lead Designer Laralyn McWilliams to discuss to new title, and came back with a massive amount of information about the game.  McWilliams confirmed SOE’s commitment to Free Realms saying that, “Free Realms is just as important to SOE as The Agency and DC Universe Online.  We have the same size team working on this as we do on those titles.”  Responding to the question of how exactly Free Realms will generate revenue, McWilliams responded, “The answer is two fold: memberships (which, for a monthly fee, will allow the user access to more content) and micro transactions (allowing you to buy items for your character for small amounts of money).”

SOE’s John Smedley also added, “In order for people to see the games, they have to be able to play them; we’re opening them up to that possibility by letting them play for free.”

SOE might be taking a slightly different route when it comes to micro transactions however.  It seems as though the micro transaction question has been given a lot of thought at the SOE labs, and they’re still ironing out the details.  Will micro transactions be solely based on decking out your character in custom threads?  Will the micro transactions allow players to ‘pay to pwn?’  McWilliams addressed this issue.  “We recognize the importance of people earning things in the game but at the same time one of our fundamental tenants is we don’t want to dictate to people how to play our game.  So if people want to buy a potion that increases the speed at which they gain experience, who are we to say that’s not acceptable?”

While still working on the details, McWilliams explains that a lot of these issues will work themselves out in the beta testing.  “There’s nothing in Free Realms initially that you have to work that hard for. It’s all about variety. So we don’t know how much you’ll need to buy that stuff [experience gain boosts, combat boosts, etc] at this point. We’re focusing on game mechanics that are inherently fun, so you don’t want to shortcut your own experience by buying stuff. There’s an amount of joy in buying something that’s going to make you beat everyone in car racing, but after a while, you want your own skills to be what lets you win in car racing, not stuff you buy.”

Players that want to make micro transaction payments will use an in game wallet that can be stuffed with real cash.  Parental controls are also built in to prevent a massive spending spree.  While the game currently features real cash (the title has been developed from scratch with PlayStation 3 compatibility in mind), the Free Realms currency may change in the future.