Posts Tagged ‘Los Angeles’

Zynga continues growth – to open LA Studio

Thursday, February 4th, 2010

Rumors of Zynga’s impending expansion and opening of a new development studio have been confirmed. The social gaming firm has announced that it will soon open a Los Angeles based firm in addition to it’s two current studios in San Francisco and Baltimore.

In multiple recruitment ads for the new studio, Zynga is looking for “all-star Flash developers,” as well as product managers and IT engineers. This continued growth and expansion for FarmVille creator Zynga only serves as further proof that while the current economic situation might be forcing other studios to lay off staff members, or shut down studios altogether, social gaming has a promising future.

“The reason we chose LA is because of the talent in both interactive entertainment and Web which is essential for social games,” the company told news site Games.com.

“Zynga LA will be very much like our Zynga East office in Baltimore where it will be a studio for our new games. We are looking to expand and scale our talent as we grow.”

You’ll remember that Zynga made a number of headlines last year, but perhaps most notably for their involvement in the ‘ScamVille’ scandal. The company was targeted for hiding scams and deliberately misleading customers with regards to their in-game advertising and revenue generating models. After a temporary hiatus, Zynga seems to be returning to the same monetization model – hopefully sans hidden offers.

Zynga also recently secured $15 million in VC funding back in November of last year. Obviously, nothing can be confirmed, but it’s a pretty good bet that Zynga’s using a healthy chunk of this new investment to plant a flag in LA.

 

Five top trends immerge from LA Virtual Worlds Expo 2008

Sunday, September 14th, 2008

Last week’s Virtual Worlds Expo 2008 in Los Angeles has come to a wrap with bits and pieces of news floating around here and there.  When you pack a few hundred industry insiders all in once place at the same time, opinions and trends are bound to blossom.  CEO and Co-Founder of Frenzoo, Simon Newstead gives us his view the Virtual Worlds Expo 2008, and what we should be watching via freetoplay.biz.

Covering the top five immerging trends, Newstead covers everything from ‘The War on Geekiness’ to ‘Taking Virtual Responsibility Seriously’.  Kotaku’s interested in the reverse transition starting to happen from Virtual Worlds going retail, but WeeWorld’s position on Branded Items: Not Free For Long reveals a growing trend in Marketing and diversified revenue streams:

WeeWorlds head of marketing, Lauren Bigelow, explained the plans of the 25 Million strong WeeMee community: to date, all branded items had been free, but some items will soon cost money, such as premium branded items like an upcoming Paris Hilton.

Why? Charging money for branded items increases exclusivity – and therefore buzz – driving the marketing campaign’s objectives. Obviously a revenue stream is a happy side effect as well.

Used well, it sounds like a win-win. Expect experimentation on branded item pricing to happen in coming months.

As Newstead states, driving a marketing campaign and generating buzz via exclusivity is a great way promote in game sales, AND the happy side effect of a revenue is an added plus.

While WeeWorlds was featured here by Newstead, if it works for WeeWorld, we will certainly see an increase in similar revenue models in the future, as publishers and developers still wrestle with the Sweet Spot question, and aim to please all.

To read more about Newstead’s top five trends coming out of the Virtual Worlds Expo 2008 in Los Angeles, visit freetoplay.biz.

 

fatfoogoo goes to Hollywood

Thursday, June 26th, 2008

fatfoogoo is an official sponsor of the Virtual Worlds Expo taking place September 3-4, 2008 at the Los Angeles Convention Center.  Virtual Worlds management is the trade media company with a focus on online play, games and virtual worlds.

The Virtual Worlds Hollywood event is THE premier event for entertainment industry professionals seeking to understand and view the opportunities available via virtual worlds.

During the conference top industry professionals will talk about a wide range of topics including:

  • Virtual Worlds Primer for Entertainment Industry
  • Virtual Worlds by the Numbers: A Look at the Market Research
  • Bringing Celebrity Brands to Virtual Worlds
  • Virtual Worlds and Hollywood Agencies
  • Virtual Worlds: What Producers Need to Know
  • Using Virtual Worlds to Enhance, Streamline and Augment the Film-Making Process

“Virtual Worlds have the ability to bring creators together with passionate fans in an environment that supports rich storytelling and engagement on a level impossible with other media,” said Christopher Sherman, Executive Director of Virtual Worlds Expo. “The market for virtual worlds user services is expected to climb from $310 million today to $8 billion in 2017, according to market researcher Strategy Analytics. These numbers do not include the online games subscription market which separately is already generating $1 billion in annual sales, according to the NPD Group.”

The industry currently has over 100 virtual worlds operating in or directly focused on the 18 and under youth market.  Venture capital and media firms have invested more that $184M in 23 virtual world related companies in the first quarter of 2008 alone.

Online registration for the Virtual Worlds Expo is open at www.VirtualWorldsExpo.com. Attendees can save $400 by taking advantage of the early-bird registration – only $595 – until July 25, 2008. After that time online registration is $795. Onsite registration at the event is $995. Expo hall-only passes are available for $195.

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