It’s been a rather good month for London based, social games (quickly becoming) giant Playfish. From late last month’s delivery of an extra $17M in the bank, to winning a 7th place slot in the Library House’s MediaTech 100, to CEO Kristian Segerstrale’s excellent reasoning as to why microtransactions are (relatively) recession proof at late last month’s Casual Games Forum.
In case you missed it, here’s our coverage of Playfish’s recent influx of $17M in VC via Accel Ventures and Index Ventures. In a quick summary, Playfish has rapidly become the one stop shop for top casual games on the well-known facebook social networking platform. 4 out of 5 of Playfish’s offerings are consistently ranked in the top 10 facebook games. Combine this with Playfish’s interest and inclusion as first testers of the upcoming Google AdSense for games, and it looks like Playfish is truly one to watch.
Fast forward only a few days, and we’ve got Playfish CEO Kristian Segerstrale speaking at the Casual Games Forum to the topic of microtransactions and how and why they’re (relatively) recession proof:
“One of the nice things about the microtransaction model is that you don’t have a big charge up front, you only buy the things you want – which will appeal to those tightening their belts.”
“It will be harder to be a startup for sure, and it will probably be harder to secure advertising dollars. But is it really going to be tough times for the market as a whole? I find that difficult to believe, but I don’t think it’s time to get into the bomb shelter yet.”
Really nothing to add to this. Segerstrale hits the nail on the head by describing what everyone with a wallet wants to hear: I’ve got to rethink how and what I want to spend my money on, but I still don’t want to give up things that I enjoy, i.e. casual gaming. Solution? Microtransactions. Well said sir, well said.
If that wasn’t enough, happy Friday to you Mr. Segerstrale, as Playfish just landed 7th place, out of a possible 100 companies reviewed, surveyed and awarded a spot on Library House’s Mediatech 100. The Mediatech 100 supported by Kemp Little and NMA represents the hottest 100 private mediatech companies in Europe. The winners are selected via a stringent review using Library House data filters, and a cross section of expert panelists. This panel of experts includes top mediatech investors from Europe, Microsoft UK, Amadeus Capital, Kodak External Alliances and Advent Venture Partners. Using growth and market impact potential, Library House selects the top 100 movers and shakers in the MediaTech industry.
All in all, I’d say it was one heckuva past 30 days (or less even) for Playfish. Clearly setting a strong example of what free-to-play, microtransaction based social gaming can and should be, Playfish is truly on the right track, and a hot ticket to watch. From all of us here at fatfoogoo: Outstanding work Playfish! Keep on keepin’ on.