Posts Tagged ‘Jason Citron’

Digital Chocolate uses OpenFeint to produce first free-to-play iPhone title

Thursday, April 1st, 2010

OpenFeint, a leading social networking platform solution provider, recently announced a partnership with game developer Digital Chocolate to help produce the company’s first free-to-play title for iPhone and iPod Touch. Titled Fantasy Warrior Legends, Digital Chocolate’s game is now available for free at the App Store.

IMG_0040Only about a month and a half after Open Feint’s announcement of their social features for free-to-play iPhone games, Digital Chocolate is utilizing these tools, and providing players with the options to post scores on leaderboards, track their progress, access live forums and chat with other OpenFeint players to share tips and tricks about the game.

“We’re excited to launch Digital Chocolate’s first freemium game on the OpenFeint social gaming network. With an engaged community of more than 17 million players, OpenFeint is the perfect platform to launch a social, RPG game,” said Jason Citron, Founder and CEO of Aurora Feint, Inc.

Fanstasy Warrior Legends is Digital Chocolate’s fourth title using the OpenFeint technology, but the first to be offered as a free-to-play. Players engage in a heroic battle as “Rento”, and must ultimately destroy the evil Demon Lord. The title was specifically designed with iPhone and iPod Touch features in mind, players use the multi-touch feature to navigate and fight monsters by touching and tapping screen controls. Likewise, Digital Chocolate is also using the microtransactions feature of the Apps Store, with a digital market built in that will allow players to make RMT’s for virtual goods that will enhance their game experience.

“Fantasy Warrior Legends is our first free-to-play game that will contain an in-game social platform, and with OpenFeint’s collaboration, we will be able to give users a sense of community,” said Trip Hawkins, Founder and CEO of Digital Chocolate (formerly founder of EA). “This allows us to give consumers an even more engaging RPG adventure.”

OpenFeint will feature Fantasy Warrior Legends in the exclusive “Free Game of the Day” spotlight on Sunday April 11th, 2010. During the promo, users will be able to download 400 in-game gems for free to beef up their action-adventure gameplay.

 

Open Feint launches social features for free-to-play iPhone games

Thursday, February 18th, 2010

Announced late yesterday, Burlingame, CA based Aurora Feint officially opened their private beta of OpenFeint X, a solution for developers to have the ability to create free-to-play games, including those stocked with microtransaction based virtual goods. The company positions the product as a logical adoption, given the runaway success of free-to-play games on social networking platforms.

openFeint_logo“OpenFeint X is by far our most ambitious and transformative effort,” said Jason Citron, Founder and CEO of Aurora Feint Inc. “We know that there is tremendous interest in creating the next Zynga, CrowdStar, and PlayFish of the iPhone. We also know that developers who aspire to these ambitions want the platform on which they can build these kinds of lucrative businesses. OpenFeint X is exactly that platform.”

Launched in conjunction with strategic partner DeNa Group, OpenFeint X will be rolled out in phases over the coming months. Core services of OpenFeint X will be fee to developers. The up side to using Aurora Feint’s toolkit is the exponential exposure devs will gain from the community. Social features include a chat wall, similar to Facebook, a newsfeed showing recent in-game activity, and game nudges, again all taken from the Facebook platform page here. Most notably, OpenFeint X includes tools for developers to fully integrate a full virtual goods store, detailed analytics, a game-specific currency, and downloadable game assets.

“OpenFeint X is the culmination of bringing the best of Xbox Live and Facebook’s App Platform to the iPhone, and extending the multi-billion dollar virtual goods social gaming economy to mobile,” said Peter Relan, Executive Chairman of Aurora Feint. Relan also holds the same position at CrowdStar, the #2 Social Game developer on Facebook, which makes huge hits such as Happy Aquarium, Happy Island and Happy Pets.

Relan concludes, “OpenFeint X is the platform on which the next big social gaming companies will be created.”

The existing OpenFeint platform currently powers social gaming services for over 12 million users, and has a monthly growth rate of 25%.