In case there was any concern whether or not Apple’s iPhone and iPod Touch were to be a seller this holiday season, new data from app analytics firm Flurry shows Apple still clearly dominating the app download market.
The data released shows that the App store saw a 51 percent increase in activity between the 26th of November and the 26th of December. In comparison, the Android Market showed only a 22 percent growth rate over the same time period. According to Flurry, the App Store delivers a whopping thirteen times as many downloads as their nearest competitor, Google’s Android Market.

In terms of usage, Christmas Day saw an increase 10x of Apple app downloads when compared to the previous Fridays in December. Interestingly, it wasn’t just the iPhone that was driving activity. The big winner this holiday season might just be the iPod Touch. According to Flurry, Christmas Day saw a 10x increase in iPod touch activity, including present and past generation models. Flurry attributes the jump in activity to iTunes gift cards ranking high on shoppers’ lists. However, this spike in iPod Touch activity indicates the first time ever that the Touch has overtaken the iPhone in downloads. And not only did the iPod Touch beat the iPhone, it blew it away, with the iPod Touch seeing 3x the activity that the iPhone saw.
While this increase in iPod Touch activity overshadows iPhone app downloads, it’s most probably a fluke, as excited new iPod Touch users were eager to being playing with their shiny new toys. However, this activity does fall nicely in line with Apple’s commitment to taking a foothold in the hand held gaming market. Apple did sell a lot of ‘handheld gaming devices’ this Christmas season, and the question remains: can they capitalize on it (in time) in 2010?




