Posts Tagged ‘heroes’

Virtual World there.com adds four new major players

Tuesday, February 10th, 2009

Creators of the social virtual world Makena Technologies have recently announced that they’ve added four new partners participating in their virtual merchandise marketing program.  Virtual inhabitants of There.com may threads by Blair Wear and virtual sports memorabilia creator Beelya, as well as Fandango and the Academy of Country Music.

“The Academy has always been on the forefront of fan interaction, and There.com is just one more way we can engage consumers in a fun and cutting-edge way,” said Lisa Lee, senior director at the Academy of Country Music. “Now the millions of fans who tune into the Academy of Country Music Awards can order both real world and virtual world merchandise to support their devotion to the country music format.”

These new additions now join other virtual world marketplace offers within There.com, including NBC, who introduced virtual Tshirts, hoodies and sweatshirts from Battlestar Galactica, House, Psych, and Conan O’Brien back in November.  NBC has also recently extended their merchandise partnership with Makena to now offer goods from HEROES, 30 Rock and The Office.

“Despite tough economic times, the virtual goods market continues to flourish as people look for inexpensive forms of entertainment,” said Michael Wilson, CEO of There.com. “NBC and our new partners understand both the expanding opportunity in the virtual goods category and the importance of branded merchandise as a form of self-expression for our members.”

Each retailer has a custom storefront within There.com where users may purchase any one of these virtual goodies.  Beelya will also be offering autographed replica jerseys from well know athletes including Brett Favre and Larry Fitzgerald that inhabitants can use to decorate their virtual pads, hailing a new option for there.com members: in world Sports Memorabilia.

“We saw tremendous potential between Beelya’s exclusive content offerings in sports and There.com’s experience and efficiency in bringing branded virtual goods to their users,” said Mark Faggiano, co-founder, Beelya. “Users said they wanted sports-related virtual goods to enhance their experience in-world. We wanted to provide them with the opportunity to express themselves in There.com as sports fans, something that up until now has not been possible to do in virtual worlds.”

These new four brand partners now join a host of other virtual merchandise storefronts within there.com including Coca-Cola, Scion, K-SWISS, bebe, and the Humane Society of the United States.

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Battlefield Heroes – Hold your fire! Until 2009

Friday, November 14th, 2008

Dice, the developers of the highly anticipated free-to-play title under the EA banner, Battlefield Heroes has recently announced that they’re putting the breaks on the official release date until 2009.

Dice Senior Producer James Salt posted to the games site (see below), citing backend issues as causing the snag.  The quick and dirty looks like this: While the frontend, the interface and gameplay that users experience is running quite well, beta tester feedback has been heard and applied, it’s all the backend features (up to 90% of the actual ‘game’) that aren’t quite up to par.  Rather than rush what could and should be a flagship model of the free-to-play industry to market, Dice/EA are making a wise decision by closing the doors and retooling the system.  The closed beta servers will have the plug pulled at 6pm CET, and will remain closed until further notice.

James Salts’ post:

Hello Heroes,

Been a looooong time since our last update. I want to apologise to you all for that.

So what have we been up to?

Well, the obvious answer is that we’ve been hard at work on the beta. To give you more detail, part of what makes Battlefield: Heroes unique is that it is equal parts game and website. On the game side, we’ve been listening to feedback from the lucky beta people, who have been a tremendous help to us in balancing the gameplay, squashing bugs and improving the overall quality of the game.

On to the other half of the Battlefield Heroes experience: the website.

We have also been working hard on the parts of the beta that aren’t the game. Sound weird? Let me try and explain: You know the old saying about icebergs being 10% above water, and 90% below? Heroes is a little like that. There’s the 10% game part you can see, and the hiding 90% is what we call the ‘backend’. The backend does a lot of things. From running the website’s features and looking after the items you have, to collecting the results from each Heroes game and matchmaking players into games.

We have received lots of great feedback from our beta testers. So much so that we are now ready to enter our next phase. On Friday evening (6pm CET) we will be closing down the current Closed Beta and moving our focus to polishing the backend. So for a while there will be no closed beta available to play. We expect to re-open the beta early next year.

A special thanks to all of our beta testers for your feedback on balance, polish and bug reports over the last few months. Your help has been invaluable to us.

The post has garnered over 800+ comments at the time of my writing this, with a majority of the feedback running towards the ‘Awww man…what’s up?  The game is great!” variety.  Naturally, there’s a smartass comment here and there, but meh…such is life.

This announcement is a bit of a double-edged sword for me personally.  Battlefield Heroes was the only title that I returned to play again on the second day at the Leipzig Games Convention, and I truly do enjoy the gameplay.  Tossing in the ‘it’s free’ factor only ups the ante.  On one hand I was planning on wasting a LOT of time over the upcoming holiday season with BH, but on the other…I’m a patient guy, I’d rather see DICE/EA close the doors, if only temporarily, to deliver something that’s truly going to blow the doors off the nay Sayers.

Here’s to you folks at Dice and EA.  A bold move that’s certainly not going to please all, but kudos to you for having the guts to hold fire until the product is just right.

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City of Heroes adds Micro Transactions for Respec

Friday, August 1st, 2008

NC Soft’s popular title City of Heroes will now have a micro transaction system built into the game.  The micro transaction model will be made available for character respecs.

While available for purchase services are not new to the game, the ability to purchase a respec is.  While creating a character and leveling it through the City of Heroes world, a player has a multitude of powers they may choose from.  Respeccing the character allows this player to re-select their powers from their chosen primary and secondary powers, including any other pools of powers they may be able to use.  The respec does NOT however allow a player to reselect primary or secondary powers.  This feature will function exactly like the existing respec currently available in the game.

This micro transaction respec may be purchased at the in game store found at the character select screen for USD$9.99.

While there are a number of in game methods for respeccing a character, NC Soft sited that a growing number of users had requested the feature.  Players spoke, and City of Heroes developers listened.  Now, if the player so desires, a respec is available for a small fee.

Once a player has respecced the character, they must visit a Respec Contact in game in order to use it, just like the current respec process requires.  Respec Contacts includer Jack Wolf in Galaxy City and Arbiter Lupin in Nerva.

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EA’s Free to Play Battlefield Heroes delayed

Thursday, July 31st, 2008

Sad to say fellow free to play fans, the long awaited Battlefield Heroes is off the radar for a summer launch.

Swedish development team DICE announced recently that they’re going to hold off on their ambitious summer 2008 release.  According to the Battlefield Heroes site, they’re now targeting a release date of  ‘Late 2008’.  Do I smell a Thanksgiving/Christmas release?

Battlefield Heroes is a colorful and playful extension of the popular first person shooter series that revolves around a cartoon look.  Battlefield Heroes serves as EA’s vehicle to test the treacherous waters of Free to play, ad-driven, micro transaction based gaming.  Heroes is a browser based version of the popular Battlefield universe.  The EA/DICE project has also been toned down and simplified adding a light-hearted, cartoonish take on combat in an attempt to induct a wider audience.

Battlefield Heroes remains one of the highest profile free to play games in the North American market.  Given the hype and profile, it’s a bit understandable that EA wants to iron out every conceivable wrinkle before unleashing the fun on the general public.  The closed beta started back in May, and DICE sites a number of beta tester information and comments that they want/need to address before the game goes live.  While this may be a setback for fanboys wanting their cartoony first person shooter, it’s better to have things right before releasing a sub standard product.  If EA manages to get this free to play title right, it very well may be the herald and benchmark for all free to play titles in the North American market.

To top off the ‘Just hold your horses’ announcement, I did a bit more checking around on the Battlefield Heroes site: Battlefield Heroes is currently being developed only for the Windows XP or Vista OS.  What about all the Mac players out there?

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