Posts Tagged ‘GamersFirst’

GamersFirst appoint GTA creator David Jones to Advisory Board

Friday, May 13th, 2011

GamersFirst is reporting that they’ve recently appointed David Jones as the newest member of Reloaded Productions, were he’ll serve an advisory role for the upcoming APB Reloaded title.

“The opportunity to have David reconnect with us during the production of the new ‘APB Reloaded’ game has been great and it lets us take advantage of both a deeper understanding of the original vision of APB, as well as leveraging the strengths of the Free2Play model used in the new ‘APB Reloaded’ game,” said Bjorn Book-Larsson, COO and CTO of GamersFirst in a statement.

This is a major score for GamersFirst, as Jones’ pedigree is something to be marveled. He’s credited as the creator of the “Grand Theft Auto” franchise, as well as it’s MMO successor, “APB: All Points Bulletin”. Post GTA, Jones split from DMA Design (later to become Rockstar North) in 1999 to create Realtime Worlds in 2001. Seeking to recreate his success, Jones and Co. released “Crackdown” in 2007. Crackdown was an Xbox only affair, and offered up an action-adventure, third person shooter, published by Microsoft. Post Crackdown, Realtime Worlds put it’s full resources towards the creation of APB: All Points Bulletin, resulting in one of the worlds’ most customizable MMOs to date. Now coming full circle, APB Reloaded is slated for a May 18th Open beta, and presents players with a truly open-world of cops and robbers’ adventure.

“This game was my passion back when I was developing it with Realtime Worlds, and I’m extremely excited to be able to participate in fulfilling the long term vision for the title,” Jones stated. “After seeing what the team has done with the game thus far, I’m certain that APB Reloaded will become the title that truly breaks new ground for online game experiences, especially with transition to a free to play model.”

“Allowing players to try out key aspects of the game before committing to making purchases fits this game tremendously well” Jones added.

Again, on tap for May 18th, APB Reloaded is a free-to-play, third person MMO based in the modern-day fictitious city of San Paro. As the city crumbles to it’s knees, players choose their faction, Enforcers (the good guys) or Criminals (the bad guys). Having chosen sides, the battle ensues, with players battling for turf, committing or preventing petty crimes, and gaining reputation and respect within their chosen organization. APB Reloaded promises to deliver non-stop chaos, and offers up some of the most complete set of customization tools to date.

The APB Reloaded closed beta is currently underway, but the open beta begins on May 18th, with interested parties able to sign up directly at gamersfirst.com/apb.

 

GamersFirst calls 2011: Free-to-play to become dominant play form

Thursday, December 30th, 2010

The end of the year is a great time to look back at where we’ve been, but also a time to look forward. Yesterday we talked about Screen Digest’s predictions for Move and Kinect, and today free-to-play publisher GamersFirst has published their views on the upcoming state of play. They point to the success of the free-to-play industry, but also expect the format to overtake the status quo, and become the defacto form in 2011.

Looking at a DFC report, GamersFirst points to a 35% growth rate per annum in the free-to-play sector, resulting in a massive gain in free-to-play momentum. Based on these figures, and presumably a few of their own internals., GamersFirst is predicting that the free-to-play market will overtake traditional formats in 2011. They foresee a massive onslaught of free-to-play MMO’s, but also point to the potential headache for marketers everywhere who will be competing for gamers’ attention (and hard earned dollars).

More triple A in free-to-play. As we’ve seen with Turbine, converting your AAA title to free-to-play can have significant results. Based on this strategy, GamersFirst is calling 2011 to be the year of the AAA free-to-play. They see more competitive top shelf titles to engage with players via free-to-play, and that these gamers will eventually shift away from traditional subscription and box models in favor of online and free-to-play.

Digital distribution FTW! GamersFirst acknowledges the not-so-hot sales figures coming out of the traditional retail outlets (note: the depends on who’s figures you’re looking at), they’re calling 2011 to be the year of digital distribution. Based on previous and current digital distribution figures, this one isn’t that hard to swallow, as EA’s head John Riccitiello has even gone on record stating that the company will be scaling back on boxed options.

Rise of the Niche. Rounding out their predictions, GamersFirst recognizes the growing number of small(er) and independent gaming studios popping up around the globe. To this end, they see these indy developers as a driving force in 2011. Whether it comes to mobile gaming or desktop, these developers will be pushing out deeper and deeper niche games to the point where 2011 will see “something for everyone.”

 

GamersFirst inks deal with A2M, Canada’s largest independent game developer

Thursday, October 9th, 2008

K2’s service, GamersFirst announced yesterday that they’ve signed a joint development deal with A2M, Canada’s largest independent game developer.

GamersFirst and A2M say that they’ll be partnering on a yet to be announced social gaming title.  The new game has a projected launch date of late 2009, and continues GamersFirst’s pledge to expand it’s industry presence into the development of unique and original titles.

K2’s GamersFirst is a free-to-play gaming portal that provides gamers with engaging and compelling titles.  Their mission is simple: to become the leading publisher of free-to-play games and provider of the largest and most active network of communities in the global online games market.  No small feat given today’s increasingly competitive market.  Partnering with Canada’s largest independent and highly respected game developer is certainly a step in the right direction for K2.

“GamersFirst is continuing its growth with the development of our own IP,”stated Joshua Hong, CEO and Founder, K2 Network/GamersFirst. “Being able to develop these new games assures that our gamers will have input as to what they like to see and allows us to put GamersFirst.”

A2M has been developing game content since 1992, has developed over 40 titles across every gaming genre, and has partnered with heavy hitters including Activision Blizzard, Disney, Electronic Arts, LucasArt, Sony, Vivendi Universal, and Warner Bros.

“This new partnership allows us to express our gameplay know-how to social online gaming,” said Remi Racine, President and Executive Producer, A2M. “As an independent game developer, we have the freedom to create highly imaginary concepts and, working with our partners, put it in the hands of game fans. Our creativity, combined with our ability to answer the needs of expanding markets, will make the upcoming MMO projects key milestones.”

GamersFirst currently provides services for 23 million registered users in more than 160 coutries around the world.

Free on tap at GamersFirst?

For more info on K2 visit them at: http://www.k2network.net
For more info on GamersFirst visit them at: http://www.GamersFirst.com
For more info on A2M visit them at: http://www.a2m.com

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