Posts Tagged ‘Frank Lucero’

True Games snags yet another Top EA exec, moves to Lone Star State

Thursday, December 10th, 2009

(Formerly) Irvine, CA based True Games has recently announced that they’ve appointed former EA, Turbine, and SOE veteran Mick Giles as their new Chief Technology Officer. Giles brings 13 years of industry experience to the table, having most recently served as Senior Director of Online Operation for North America and Asia and Senior Director of Technology for Worldwide Studios at Electronic Arts. Pardon me…what? That actually bears repeating – EA’s chief of Online Ops and director of global Tech – just joined a relative startup, with a business model based on free-to-play titles supported by microtransactions. To say this is big might be selling the concept short.

If Giles’ most recent position didn’t warrant enough street cred, he also served as Execvutive Director of Technology at Turbine, where he oversaw core development projects, operations, IT, and Biz Dev efforts for Asheron’s Call, DDO, and LotRO. And rounding out the ‘Wow, this guy’s been a major player in a lot of stuff’ category, from 2003-2006, Giles filled the role of Director of Platform Technology at Sony Online Entertainment, meaning he was deeply involved in development and technology efforts in titles including EverQuest, EverQuest2, Star Wars Galaxies, The Matrix Online, and Planetside.

“Mick brings to the team an extensive background in technology, operations, platform management and more, and we look forward to adding his expertise to our management team,” said Jeff Lujan, Founder and CEO of True Games Interactive. “With one live game in Warrior Epic and one game about to go into beta in Mytheon, as well as multiple games in development, his expertise and experience is a welcome addition to the team.”

This announcement follows True Games’ rather recent appointment of 15 year industry vet Frank Lucero. And lest we forget, K2, Namco, and Vivendi vet Peter Cesario is now with True Games, as well as former NCSoft and EA exec Peter Jarvis. It looks as through True Games has truly managed to attract some very powerful people all under one roof.

And it looks like that roof in the Golden State isn’t going to be big enough.

Bundled with the announcement of Giles joining the True Games team, they’ve also announced that they’re officially moving their HQ from Irvine, CA to Austin, TX. Not exactly a surprise move, as only this past October, the company announced that they’ve opened a development studio in Austin. Slated for an official closure in March 2010, many of True Games employees will soon be relocating to Texas. The company cites continued growth, stronger internal communication, and a heavier focus on game development, as well as the excellent talent pool in Austin as primary motivators to move.

“Once we were doing our planning for the next several years, it just made more sense for us to combine offices in Austin, as opposed to moving everybody here to Irvine,” Cesario said.

It’s also fair to say that economic conditions are a factor in True Games’ decision. Cesario relates, “Last week, a company official was in town looking at potential office locations. An agent quoted the monthly rent on one of the spaces.”

Confused, the company rep. replied, “No, not square footage, what’s the rent?”

“That’s the best quote I’ve heard,” said Ceario. “It kind of sums it all up.”

 

True Games expanding with new dev studio in Austin, Texas

Wednesday, September 30th, 2009

Proving yet again the strength in microtransaction-supported titles, SoCal games publisher True Games has recently announced that they’re launching their own in-house games development studio. Based in Austin, Texas the new studio will be headed up by industry veteran Frank Lucero. This new studio will be True Games first foray into developing their own free-to-play, microtransactions supported IP, with one title already in the works.

truegameslogoThis new development is just another jewel in the crown for True Games. Over the summer of 2008, True Games founder Jeff Lujan brought aboard Peter Cesario, formerly of K2 Network, Namco, Vivendi Universal and 20th Century Fox fame. A little over a month later, True Games signed an exclusive deal with GOA to publish, distribute, and operate their upcoming title, Mythos, currently being developed by Petroglyph Studios, in the European market. And earlier this year the company launched their first official offering, Warrior Epic, developed by Possibility Space.

The new development studio in Austin is just further step forward for True Games. The Lone Star State arm of True Games will primarily be focused on art, programming, and design. In fact, True Games is almost a tad over-eager to get the new ball rolling, as the development studio is not yet fully staffed, and the company is aggressively recruiting on their corporate website.

“The decision to base this studio in Austin had a lot to do with the exceptional talent pool that exists in the area,” said Jeff Lujan, Founder and Chairman of True Games Interactive. “We are confident that we are building a talented and passionate team that will deliver the best possible games for our community.”

Again, the new studio will be headed up by long time industry figure Frank Lucero. Lucero brings over 15 years of expertise to the True Games table and has design and programming experience with both Console and PC titles in the MMO space. Prior to coming on board with True Games, Lucero spent seven years at Wolfpack Studios/Stay Bullet Games working on various MMO and Wii Games, most notably the (now closed) Shadowbane series. With True Games, Lucero will be in charge of overall operations and management of the new studio.

With their first title Warrior Epic doing well, and the much anticipated Petroglyph title Mythos just around the corner (a 2010 release date is scheduled), it looks like True Games is truly ready to take their game to the next level. Publishing and operating titles is truly nothing to sneeze at, but developing your own Intellectual Property from the ground up is the next logical progression for businesses of True Games’ caliber. Lets see what Lucero and team deep in the heart of Texas can come up with!