Posts Tagged ‘downloadable content’

Red Dead Redemption racks up some serious numbers

Monday, July 5th, 2010

Every once in a while a title or release will come along that will simply blow the others in it’s class out of the water. According to some new statistics recently released by GameSpy Technology, Rockstar Games has done it again with Red Dead Redemption.

Within the first two weeks of the title’s release, GameSpy clocked some 17 million hours of worldwide play. In the same amount of time, 132 million virtual murders took place, 1.9 million grand theft horses occurred, 862k heists happened, and 809k arsonists were ablaze. And this is just a sliver of the data that GameSpy’s ATLUS stat tracking service has released.

RDR Info

Looking at the math, this would also amount to 9.42 murders happening per hour within the game. And while the infographic below reveals a number of interesting facts about the in-game usage, what is missing is the time spent playing by the Joe Average RDR player. Take Two, the parent company to Rockstar has stated that the game has shipped around 5 million units, with NPD reporting that RDR sold 1.5 million units in May. This would then add up to around 5 hours of play time in the first two weeks, which sounds a bit low.

Other Red Dead Redemption stats:

  • 8.6 Liters – The average alcohol consumption per year of New Austin residents
  • 5.77 Million – Hats have been shot off during duels
  • 300,000 Miles – Of travel have been completed
  • 15 Million – Human Executions
  • 13 Million – US Soldiers Killed
  • 12 Million – Characters trampled by horses
  • 2 Million – Cows killed
  • 7.7 Million – Bears downed
  • 9.2 Million – Cougars are pushing up daisies
  • 28 Million – Deer now call above the fireplace mantel home
  • 55 Million – Wolves no longer howling

What’s important to keep in mind about Red Dead Redemption is that this is a game that’s fresh out of the gate. No, it’s no longer in the #1 sales slot, but this is to be expected as fresh content arrives. However, my prediction is that we’ll see RDR in the top 10 for at least the next 6-9 months. And for a game that’s only released one (free) downloadable content update, the future monetization possibilities now available through a widespread acceptance of microtransactions is simply staggering. As First Planet notes, the more immersive a game is, the more likely people are to make in-game purchases. And nothing says immersion like 132 million murdered cowboys.

 

US Gamers spend $25.3 billion per year

Monday, May 10th, 2010

A recent report issued by industry analysts Newzoo indicates that the U.S. gaming consumers spend approximately $25.3 billion per year.

Culled from data pulled from the 2009 Today’s Gamers Survey, operated in conjunction with global search firm TNS, the Newzoo Games Market Report brings to light not only some staggering monetary figures, but also reveals where, exactly, this money is being spent. A total of 13,000 gamers were surveyed, and Newzoo speculates that there are approximately 183.5 million gamers in the U.S.

Almost half of all sales made in the video game industry in the United States (46 percent) can be attributed to the trading (buying/selling) of used titles, as well as online forms of payment(s) – subscriptions, virtual currencies, microtransactions, and digital distribution or downloadable content.

What this means is that the remaining 54 percent of sales are still coming from “traditional” (read:boxed) forms of games revenue generation. When viewed from Europe, these numbers are even higher with Belgium having a 59 percent “traditional” revenue making model, with up to 78 percent in France.

U.S. gamers clearly prefer consoles, as the largest percentage of the spending is on console based games – $15 billion. This includes both home and handheld gaming software. PC spending scores a paltry 2nd, with only $4.5 billion headed in it’s direction. Mobile device (i.e. smartphones) take home around $1.1 billion, MMOs, $2.12 billion, and Game Portals $2.78 billion.

Below are highlights from the Newzoo Games Market Report available for only 299 EU

GamesMarketReport_SpendingOverview

newzooshare

 

NPD Report: casual gaming and digital downloads on the rise

Friday, May 22nd, 2009

A recent snippet of The NPD Group’s “Entertainment Trends in America” survey reveals that over the past six months, more Americans have turned to casual gaming and downloadable content over a night out at the cinema.  Close to 2 out of 3 Americans (63 percent) indicated that they’ve played a video game, while just over half have been out to the movies (53 percent) during the same period.

The survey also indicates that the increase in gaming is directly correlated to the increased availability and visibility of new and existing outlets for playing.  While not an overwhelming number, overall 10 percent indicated that they’d played a game on a social network, and 5 percent said that they’d paid to download a game from the web, a 2 percent increase from the same question last year.

“Video games account for one-third of the average monthly consumer spending in the U.S. for core entertainment content, including music, video, games,” said Anita Frazier, video games industry analyst for NPD. “While a portion of that share stems from the premium price of console games, we’re also seeing an overall increase in the number of people participating in gaming year-over-year.”

Clearly, as NPD’s Q1 2009 update to the “Entertainment Trends in America” survey includes data noting that the average gamer spent just over $38 per month on any and all types of gaming content.  Over the past year, NPD found that almost 1 in 3 (31 percent) of gamers purchased either a console or portable game, representing a .7 percent increase year-over-year.  Most interestingly, these ‘traditional’ gamers seem to be branching out, as among consumers who regularly play console or portable games, 31 percent indicated that they’d also played a game on a gaming website.  19 percent are playing on their mobile phones, 12 percent on a social networking site, and 11 percent purchased and downloaded a game to their mobile.

“As with video and music, sales of physical gaming products still account for the bulk of consumer spending on video games, but digital downloads and other delivery and game-play formats are also rising in popularity,” said Russ Crupnick, entertainment industry analyst for NPD.

 

LittleBigPlanet kicks off with microtransactions beginning this week

Monday, November 3rd, 2008

After a bit of a rocky start, LittleBigPlanet seems to be up and running, including the microtransaction engine powering in-game purchases.  New downloadable content will be rolled out starting on Thursday, November 6th.  This DLC will consist of new costumes for your sackboy set at various price points, along with new creation aspects for you pop-it tool.

Starting on Thursday, LittleBigPlanet players can head on over to the PlayStation store and pick up some shiny new duds aka the “Launch Spacesuit” and/or a “Halloween Mask”.  As a special limited offer, the PlayStation store is offering both costumes at the unbeatable low low cost of…..nothing.  Yes that’s right sackboys and girls, step right up and grab yo’ self some free clothes.

A great introductory tool, Sony plans on scaling out additional microtransaction goods every Thursday (presumably for weekend enjoyment).  Prices will vary depending upon what you’re looking to equip, but a Sephiroth or some Solid Snake gear is set at the $1.99 price each.

LittleBigPlanet has created an interesting pricing structure for sackboy costumes, even adding a ‘rare’ (think purples) costume to the selection, obviously set at a higher pricepoint.  Some of the standard Sackboy/girl costumes priced at $0.99 include a frog suit and gorilla costume:

Premium costumes are also available for $1.99 each, and feature higher levels of detail:

While the Rare costumes have yet to have a price attached to them.  According to the official PlayStation blog, they’re waiting on just the right moment (read: Holiday shopping season) to release said Rare costume packs.

Not to settle on just individual packs, LittleBigPlanet is creating additional incentives to purchase by making both Basic and Premium costume bundles available.  The basic bundle will give users 4 of the basic costumes as a reduced price of $2.99, while the premium pack bundles 4 premium costumes at a reduced price of $5.99.

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