Capcom announced today that they’ve appointed David Reeves to the roll of COO at Capcom Entertainment Europe. Effective April 1st (no this is not an April fools joke), Reeves will take on the Chief Operating Officer role, overseeing all aspects of the European operation with the mission to maximize potential revenue and explore new areas for growth throughout the region. In other words, Reeves is now in charge of upping Capcom’s game presence, as well as associated revenue across Europe.

Reeves has most recently served as President and CEO for Sony Computer Entertainment Europe. For the past 14 years, his primary region of responsibility revolved around setting up operations in Germany, Austria, and Switzerland, as well as overseeing the launch of the PlayStation throughout Europe. (Is this the man responsible for German being the only language option available when I choose Austria as my home country?).

Reeves’ new boss, Hiroshi Tobisawa, Preseident of Capcom Entertainment Europe comments, “We are very pleased to have secured the services of someone of David’s caliber. He brings with him an unprecedented level of industry knowledge and expertise which will be invaluable as we look to grow our European operation.”

It also appears that Reeves is eager to get started as well, as he comments, “I established a close working relationship with Capcom during my time at Sony and have always admired its commitment to push boundaries and develop innovative titles. It is therefore a real pleasure to now join this organization and be a part of its future successes.”