Posts Tagged ‘battlefield’

EA announces new Battlefield Play4Free (or Heroes take two?)

Monday, November 8th, 2010

When EA and DICE set off to experiment in the free-to-play world a while back, gamers’ response to their free-to-play Battlefield Heroes was mixed. Some (myself included) loved the cartoonish take on a not-always-fun topic, while others snubbed the title for the same attributes, or, not realistic enough. Well it seems like EA has listened to user feedback, and is now bringing forth a new free-to-play, or play4free as EA refers to it, in a much more “traditional” sense.

Announced this past Friday, EA’s Battlefield Play4Free is arguably a complete antithesis to Heroes, featuring photo-realistic characters, environments, weapons and maps. Clearly, EA is targeting a very different audience with their newest offering. Billed as a deep PC shooter, Battlefield Play4Free incorporates a number of traditional Battlefield series notables including vehicle warfare, sandbox gameplay, and 32 player online shoot’em down goodness.

“We broke new ground in 2009 with the launch of Battlefield Heroes; a game that has 6M registered players worldwide. Now we are complementing that arcade shooter with a core, realistic Battlefield shooter experience that fans have been clamoring for,” said James Salt, Senior Producer, Battlefield Play4Free. “Battlefield Play4Free is for serious shooter fans who are looking for a premium – but free – experience that rivals top console titles.”

And if EA has anything to say about it, Battlefield P4F will take on those console titles via it’s advanced graphics, production vales, and incredible depth and realism – again, an almost 180 degree turn from Heroes’ modus operandi. Battlefield P4F pulls elements from Battlefield 2 and Battlefield: Bad Company 2, providing players with the most popular maps, classes, and weapons from the two titles, offering players up to 16 different vehicle choices.

This newest iteration in the Battlefield franchise is a clear indication that EA is now taking free-to-play quite seriously. Remember, when Battlefield Heroes launched, EA and DICE were bravely taking the plunge in a still-to-be-proven market (i.e. North America). Since garnering over 6 million players, and learning quite a few valuable lessons along the way, it’s clear that EA now feels as though the timing is right to launch a “serious, hardcore” free-to-play title, and see how the market responds. My guess? Well, let’s hope those Play4Free servers are up to the challenge, as I suspect that even non-shooter fans like myself won’t pass up a moment (or 100) to go give this one a try.

The Battlefield play4free official launch is scheduled for Spring 2011, but trigger happy applicants can sign up to be included in EA’s closed beta of the project, which kicks off November 30th, at battlefield.play4free.com.

 

Battlefield Heroes – Hold your fire! Until 2009

Friday, November 14th, 2008

Dice, the developers of the highly anticipated free-to-play title under the EA banner, Battlefield Heroes has recently announced that they’re putting the breaks on the official release date until 2009.

Dice Senior Producer James Salt posted to the games site (see below), citing backend issues as causing the snag.  The quick and dirty looks like this: While the frontend, the interface and gameplay that users experience is running quite well, beta tester feedback has been heard and applied, it’s all the backend features (up to 90% of the actual ‘game’) that aren’t quite up to par.  Rather than rush what could and should be a flagship model of the free-to-play industry to market, Dice/EA are making a wise decision by closing the doors and retooling the system.  The closed beta servers will have the plug pulled at 6pm CET, and will remain closed until further notice.

James Salts’ post:

Hello Heroes,

Been a looooong time since our last update. I want to apologise to you all for that.

So what have we been up to?

Well, the obvious answer is that we’ve been hard at work on the beta. To give you more detail, part of what makes Battlefield: Heroes unique is that it is equal parts game and website. On the game side, we’ve been listening to feedback from the lucky beta people, who have been a tremendous help to us in balancing the gameplay, squashing bugs and improving the overall quality of the game.

On to the other half of the Battlefield Heroes experience: the website.

We have also been working hard on the parts of the beta that aren’t the game. Sound weird? Let me try and explain: You know the old saying about icebergs being 10% above water, and 90% below? Heroes is a little like that. There’s the 10% game part you can see, and the hiding 90% is what we call the ‘backend’. The backend does a lot of things. From running the website’s features and looking after the items you have, to collecting the results from each Heroes game and matchmaking players into games.

We have received lots of great feedback from our beta testers. So much so that we are now ready to enter our next phase. On Friday evening (6pm CET) we will be closing down the current Closed Beta and moving our focus to polishing the backend. So for a while there will be no closed beta available to play. We expect to re-open the beta early next year.

A special thanks to all of our beta testers for your feedback on balance, polish and bug reports over the last few months. Your help has been invaluable to us.

The post has garnered over 800+ comments at the time of my writing this, with a majority of the feedback running towards the ‘Awww man…what’s up?  The game is great!” variety.  Naturally, there’s a smartass comment here and there, but meh…such is life.

This announcement is a bit of a double-edged sword for me personally.  Battlefield Heroes was the only title that I returned to play again on the second day at the Leipzig Games Convention, and I truly do enjoy the gameplay.  Tossing in the ‘it’s free’ factor only ups the ante.  On one hand I was planning on wasting a LOT of time over the upcoming holiday season with BH, but on the other…I’m a patient guy, I’d rather see DICE/EA close the doors, if only temporarily, to deliver something that’s truly going to blow the doors off the nay Sayers.

Here’s to you folks at Dice and EA.  A bold move that’s certainly not going to please all, but kudos to you for having the guts to hold fire until the product is just right.

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EA’s Battlefield Heroes will be a phenomenon

Tuesday, August 19th, 2008

The numbers don’t lie.  The free to play, microtransaction based gaming business model works.  It not only works, but it’s making lots and lots of people lots and lots of money.  The North American market has been less than speedy in accepting this form of play.

Nexon entered the market first, and brought titles like Kart Rider and Maplestory to an audience that had never experienced this form of play.  So when big guns EA went out on the ledge and said, “Hey…we’re going to build a top notch game, able to hold it’s own at any shooter table, oh…and it’ll be free to play,” the reception was a bit lukewarm.  Granted, this has to do with the title not actually being ‘out’ on the market yet, but as momentum begins to grow, I’ve personally noticed more and more ‘w00t!  can’t wait to get my hands on this!’ comments springing up across the myriad of sites I cover each day.

Now I’m not about to put myself in the same category as David Perry, but it seems that we’re thinking the same thing on this one.  Perry recently sat down with GamesIndustry.biz and let the fan flag fly.  “I think Battlefield Heroes is going to be a huge hit, it’s going to be a bit of a phenomenon.  I have incredible faith that EA is going to pull this off.”  Perry continued, believing that most people are underestimating the project.   “For them to actually make that announcement was huge, I thought that was one of the biggest statements that EA has made in years and it just went over people’s heads.”

Building upon this, Perry noted that EA is still at heart, a retail company.  The make games, produce them, put them in pretty boxes and ship them off to retailers to them put their tax on, and pass along to the consumer.  Announcing a free-to-play, download it if you like game is not a great relationship builder with said retail outlets.  EA has already invested in the Korean market and The9 in China, but keeping it under the radar.  Battlefield Heroes is in fact, NOT EA’s first free-to-play, but rather the one that most North Americans have heard of.  EA built FIFA Online as a free MMO.  A smart move to test the international waters, as most North Americans favor their football involving a brown pigskin and not the round black and white ball the rest of the world sees as a football.

When asked about the free-to-play model itself, Perry said that the model actually allows for the potential of even more revenue generated compared to the traditional model.  “It’s a whole different world you enter when you get into free-to-play, it’s like the industry that we’ve all been missing and the second thing we’ve been missing is the idea of letting people pay what they want,” he explained.

“I’ve made so many games and we never, ever had the idea that people would pay more than the price of the game for the game, no one would pay over $60 if it’s a $60 game. On our 2Moons game, you’ve got people that spend $3,000 happily, and if we had more stuff for them to buy, they would buy it.”

As a point of comparison, most retail games sell for around $60, while Acclaim’s free to play games average a $75 take/person/game.

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Chinese online gaming market hits $645 Million in Q2

Monday, August 18th, 2008

A recent press release by Digitimes places the combined market value of the China online gaming market at $645 M (4.43 billion yuan).

With an explosive growth rate, this places the market at an 11.2% growth over Q1, and a 65.9% increase on the year.  Big players Shanda (Who recently partnered with THQ to release Company of Heroes in a microtransaction format), Netease, and Giant (formerly Zheng Tu) took the top three spots respectively.

While the Chinese output is already an impressive showing of growth, with more and more chinese titles being filtered, translated and repackaged for North American shores, one can only wonder if the sky truly is the limit for Chinese developers?  Will these titles in combination with EA’s Battlefield Heroes, and ID’s Quake microtransaction based games finally break the mold and lead to overall acceptance by the North American gaming community?  Only time will tell.

via Digitimes

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Micro transaction based ‘Fireteam Reloaded’ receives Texas State Grant

Monday, August 4th, 2008

Austin, Texas based game development studio, Pixel Mine has recently been awarded with a state grant as part of the Texas Moving Image Industry Incentive Program.  Governor Rick Perry signed the bill into law in June 2007, and Pixel Mine’s title ‘Fireteam Reloaded’ is the first game to receive the grant.

“This is an exciting time to be a part of the entertainment industry in Texas” says Pixel Mine President David Reese, a Texas native. “We have been privileged to work with several very fine local video game and film production studios in Texas and look forward to seeing what they’ll be showcasing at AGDC in August.”

Fireteam Reloaded was first reveiled on September 4th 2007 at the Austin Game Developer’s Conference, and the flagship title was released on June 11th 2008.  Fireteam Reloaded is a free to play, micro transaction based combat based action game.  With a cartoon feel, Fireteam Reloaded does have overtones of EA’s upcoming cartoon shooter, Battlefield Heroes.  Players use micro transactions to purchase additional in game items and additional play areas (additional maps).  Fireteam reloaded will be honored as the winner of the Independent Games Festival Multiplayer Action Game of the Year at the 2008 Austin Developers Conference.

Have a view of Pixel Mine’s first Fireteam Reloaded trailer (ed note: nicely presented!)

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About Pixel Mine, Inc.
Headquartered in the gaming hotbed of Austin, Texas, Pixel Mine, Inc is a developer and publisher of high quality independent entertainment products. More information about Pixel Mine can be found online at www.pixelminegames.com.

About Fireteam Reloaded
Fireteam Reloaded is a team based multiplayer game that will get your blood pumping and your heart pounding! Play as one of three character classes across a variety of post-apocalyptic urban settings in a struggle to dominate your opponents. You can go solo or team up with up to three other friends in thrilling 10-minute matches that will keep you on the edge of your seat. Visit www.fireteamreloaded.com for more information.

About the Texas Film Commission
The Texas Film Commission is a division of the Governor’s Office under the direction of Governor Rick Perry. More information can be found at the Governor’s website: http://www.governor.state.tx.us/divisions/film.

 

EA’s Free to Play Battlefield Heroes delayed

Thursday, July 31st, 2008

Sad to say fellow free to play fans, the long awaited Battlefield Heroes is off the radar for a summer launch.

Swedish development team DICE announced recently that they’re going to hold off on their ambitious summer 2008 release.  According to the Battlefield Heroes site, they’re now targeting a release date of  ‘Late 2008’.  Do I smell a Thanksgiving/Christmas release?

Battlefield Heroes is a colorful and playful extension of the popular first person shooter series that revolves around a cartoon look.  Battlefield Heroes serves as EA’s vehicle to test the treacherous waters of Free to play, ad-driven, micro transaction based gaming.  Heroes is a browser based version of the popular Battlefield universe.  The EA/DICE project has also been toned down and simplified adding a light-hearted, cartoonish take on combat in an attempt to induct a wider audience.

Battlefield Heroes remains one of the highest profile free to play games in the North American market.  Given the hype and profile, it’s a bit understandable that EA wants to iron out every conceivable wrinkle before unleashing the fun on the general public.  The closed beta started back in May, and DICE sites a number of beta tester information and comments that they want/need to address before the game goes live.  While this may be a setback for fanboys wanting their cartoony first person shooter, it’s better to have things right before releasing a sub standard product.  If EA manages to get this free to play title right, it very well may be the herald and benchmark for all free to play titles in the North American market.

To top off the ‘Just hold your horses’ announcement, I did a bit more checking around on the Battlefield Heroes site: Battlefield Heroes is currently being developed only for the Windows XP or Vista OS.  What about all the Mac players out there?

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Capcom announces Super Street Fighter II Turbo High Definition Remix beta to begin today!

Wednesday, June 25th, 2008

Capcom has ‘officially’ announced the details of the new Super Street Fighter II Turbo High Definition Remix beta today. Super Street Fighter II Turbo High Definition Remix. Could they make that any longer, or more difficult to say?

The beta will be available to anyone that’s already got a copy of Wolf of the Battlefield: Commando 3 on Xbox Live Arcade. The Wolf of the Battlefield game will set you back 800 Microsoft points, or roughly 9.60 Euro/15 US bucks.

The Super Street Fight….oh forget it. SSFIITHDR…even that is too long. SSFII? Street Fighter HD? Capcom’s new beta will allow you to duke it out as either Ken or Ryu online. Different game modes include Player, Quarter Match, Ranked Match and Tournament Mode. If fighting against the unknown isn’t your style, you can always “shoryuken” it with an offline 2 player battle.

Beta days run until on or around August 20th. It’s all up to Capcom as to when they want to close the beta doors. Unfortunately, the beta is available only to Xbox Live players right now. Sorry PS3 peeps…btu hey…you’ve got a blu-ray player.

Details on accessing the beta (from capcom’s blog):

Step 1: Buy Wolf of the Battlefield: Commando 3 for 800 MS Points (aka “render unto Ceasar what is Ceasar’s”)

Step 2: Select the “SFII HD Remix Beta” option on the main menu of Wolf

Step 3: You will be taken to a download blade where you can confirm your download (this will not be visible until the code is live on Arcade tomorrow)

Step 4: Once the Beta has finished downloading, head to the “Games” blade on your 360

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