When EA and DICE set off to experiment in the free-to-play world a while back, gamers’ response to their free-to-play Battlefield Heroes was mixed. Some (myself included) loved the cartoonish take on a not-always-fun topic, while others snubbed the title for the same attributes, or, not realistic enough. Well it seems like EA has listened to user feedback, and is now bringing forth a new free-to-play, or play4free as EA refers to it, in a much more “traditional” sense.
Announced this past Friday, EA’s Battlefield Play4Free is arguably a complete antithesis to Heroes, featuring photo-realistic characters, environments, weapons and maps. Clearly, EA is targeting a very different audience with their newest offering. Billed as a deep PC shooter, Battlefield Play4Free incorporates a number of traditional Battlefield series notables including vehicle warfare, sandbox gameplay, and 32 player online shoot’em down goodness.
“We broke new ground in 2009 with the launch of Battlefield Heroes; a game that has 6M registered players worldwide. Now we are complementing that arcade shooter with a core, realistic Battlefield shooter experience that fans have been clamoring for,” said James Salt, Senior Producer, Battlefield Play4Free. “Battlefield Play4Free is for serious shooter fans who are looking for a premium – but free – experience that rivals top console titles.”
And if EA has anything to say about it, Battlefield P4F will take on those console titles via it’s advanced graphics, production vales, and incredible depth and realism – again, an almost 180 degree turn from Heroes’ modus operandi. Battlefield P4F pulls elements from Battlefield 2 and Battlefield: Bad Company 2, providing players with the most popular maps, classes, and weapons from the two titles, offering players up to 16 different vehicle choices.
This newest iteration in the Battlefield franchise is a clear indication that EA is now taking free-to-play quite seriously. Remember, when Battlefield Heroes launched, EA and DICE were bravely taking the plunge in a still-to-be-proven market (i.e. North America). Since garnering over 6 million players, and learning quite a few valuable lessons along the way, it’s clear that EA now feels as though the timing is right to launch a “serious, hardcore” free-to-play title, and see how the market responds. My guess? Well, let’s hope those Play4Free servers are up to the challenge, as I suspect that even non-shooter fans like myself won’t pass up a moment (or 100) to go give this one a try.
The Battlefield play4free official launch is scheduled for Spring 2011, but trigger happy applicants can sign up to be included in EA’s closed beta of the project, which kicks off November 30th, at battlefield.play4free.com.





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