MindArk, already recognized as an official bank in their home country of Sweden, and reknowned for their record breaking in-game sales via Entropia, has made the news again. This time around, the firm has completed it’s commissioned study regarding the use of online game technology for “space-related purposes” (like blasting Cylons?). The contract was awarded to MindArk in 2009 by the European Space Agency (EAS).
You’ll remember, this is not the first time that MindArk and associates have had their eyes on the stars above. In 2008, they were one of 3 finalists selected to present to NASA. The goal of the NASA project was to develop an exciting and interactive MMO educational game that would spur teens’ interest in Math and Science fields. Based on the NASA project, the EAS project, and Entropia Universes’ record sales, it would seem as though planet Earth isn’t quite enough for MindArk.
“MMO-based technology has strong ties to acquiring knowledge through discovery, collaborative problem solving and team-based learning. This is supported by the findings of the study and the project with the European Space Agency has been a great push forward for us in this area. MindArk´s interest in implementing educational content inside online games was sparked by our previous discussions with NASA about their online game plans.” said Christian Bjorkman, MindArk’s Chief Marketing Officer. “The work on the study has helped MindArk in finding new means of mixing educational content with entertainment in Entropia Universe. Working with ESA has made us ready to move on to the next level, ready to work with learning industry partners in building qualitative, engaging and top-class game content for online environments that will be both entertaining and motivating”.
The study, “Online Game Technology for Space Education and System Analysis” (read: Viper Pilot Training Manual), was conducted to analyze options for the European Space Agency in regards to using online game technology, specifically in the areas of outreach (finding Viper pilots), promotion (finding Admiral Adama), education (looking for Dr. Baltar), and collaborative engineering (those with the last name of Tyrol are encouraged to apply).
Below is MindArk’s video mock-up/presentation in a live game environment within Entropia Universe.
MindArk might not be looking to staff the next Battlestar Galactica (all references are fictional, and not intended as fact), but they are quietly building a collection of “first”s that are not only putting them down in the record books, but winning and completing studies like this. Some gaming firms are striving for more and more pixel magic, but it seems as though MindArk has found it’s own path to travel – and we all know how the road less traveled goes.
Well done MindArk folks! Based on your current track record, this author is interested to see what exciting projects you’ll be working on next.




This past Sunday, Jon “NEVERDIE” Jacobs put his virtual egg up for public auction. The winning bid was placed by David “Deathifier” Storey. The Atrox Queen Egg is not a new addition to the virtual economy, as NEVERDIE originally purchased the egg in 2006 for $10,000 from a player who had received it as loot from a completed quest. However, the story of the egg doesn’t end here, as according to Planet Calypso, eggs are bound to hatch, and thousands of players are now left speculating if the outcome will be worth the high price tag. In other words, is Deathifier set to double his investment, or, quite literally end up with egg on his face.

Boasting the world’s largest real money economy within an MMORPG, ![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=88882e1b-fc71-4463-ab16-cd9053c5b38b)

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