Martin Herdina, Co-Founder & CEO

Martin Herdina is CEO and co-founder of  fatfoogoo, a leading in-game commerce solution for monetizing online video games, casual games, virtual worlds and social networks.
Before launching fatfoogoo, Martin served as the vice president of product for ucpmorgen, and as director of product marketing for Qpass in Seattle, USA. As part of these roles Martin successfully defined and led the implementation of multi-million dollar projects for T-Mobile International, Yahoo Int’l, AT&T Wireless and Skype, managing and delivering intangibles, such as ringtones, wallpapers and mobile games. While with T-Mobile Austria, Martin led the company’s mobile content strategy and was responsible for mobile entertainment and mobile navigation services.

Martin’s combined professional experience in virtual goods and services has earned him a reputation as a thought-leader in this emerging market segment.
He is often tapped for his expertise and quoted by journalists and editors about virtual asset trading and mobile DRM. Martin also has spoken at a number of industry events, including Engage!, LOGIN, IIR and IBC.

Martin studied international business and computer science at the University of Innsbruck in Austria and at Hawaii Pacific University in the USA. (Contact: martin.herdina[at]fatfoogoo.com)

Daniel Petri, Co-Founder and COO

Daniel has gathered enormous industry experience since 1998, when he began working for T-Mobile Austria. As Product Manager, Daniel was responsible for all SMS-based value added services.

In 2001 Daniel moved to UCP AG, where he started their B2B activities together with Martin Herdina. As Vice President of Products and Services he established strong customer relationships with leading national media houses and brand name companies, as well several national and international network operators. After US-based Qpass Inc. acquired UCP AG in 2004, Daniel continued to hold senior management positions including Director of Services and Client Management.

Prior to founding fatfoogoo Daniel established TheContentMarket, a download platform that provided the perfect technical foundation for bringing together the supply of and demand for user-generated mobile content.

Daniel holds a masters degree in business administration and general management from the University of Business Administration and Economics in Innsbruck (Austria). Contact: daniel.petri[at]fatfoogoo.com

Thomas Aigner, VP Business Development

Thomas has over 6 years of professional experience in the Gaming and Payment industry especially in Business Development and Sales. He has been involved in several start ups building strategies for international roll outs and leading local teams to bring the best products to market but his main activities have always been to build up strong relationships to small and large partners.

From 2005 to 2009 Thomas has made his carrier within the payment industry as Business Development Manager and later as Head of Sales at paysafecard, a leading prepaid payment solution. Thomas successfully defined and led the strategic approach for paysafecard within the online games industry and lead teams to strengthen their position within this space.

His passion for video games, the knowledge of how to monetize them through direct payments and his easy going character made him a name within this industry which is a perfect fit with fatfoogoo’s philosophy.

Thomas studied telecommunication and media technique at the University of Applied Science St. Poelten in Austria. Contact: thomas.aigner[at]fatfoogoo.com