Social games developer A Bit Lucky may be enjoying the luck by name only, as their pool of creative talent is obviously up to the challenge, at least in the minds of investors. With only one title out to date, Lucky Train, the Silicon Valley based developer has already garnered the attention of Accel Partners’ Seed Fund, Rembrandt Venture Partners, Blumberg Capital, SV Angel, The Founder Collective, Felicis Ventures, Charles and Kai Huang (Co-Founders of Red Octane), Mark Jung (Co-Founder and CEO of IGN), David Lawee (Head of M&A at Google), Joshua Schachter (Founder of Delicious), Lerer Ventures, and XG Ventures.
If the list reads like a who’s who, you’re not alone. And if the previous $2.6 million from the aforementioned investors was enough to get the ball rolling, free-to-play games developer and publisher Nexon has recently led a second round of funding for A Bit Lucky, resulting in an additional $5 million. Obviously an interesting move for Nexon, as this clearly signals their growing interest in Facebook based gaming. The question is, for the company the practically invented the free-to-play business model, are they a bit late to the Facebook/social gaming party? Perhaps not, as one of A Bit Lucky’s pillars is cross platform social games, with the emphasis being on the cross platform. Given that Lucky Train is one of the higher rated and favored games on Facebook, with the focus on cross platform, the additional audience and revenues via additional platforms is enormous. Furthermore, given Nexon’s scope and existing product offerings, porting them through to multi platform use could expand Nexon’s user base tenfold.
“A Bit Lucky is an exceptionally talented team making this a great investment,” said Daniel Kim, Nexon America’s CEO. “We’ve known Frederic for many years, and the whole team is very talented and understands the dynamics of the market very well. We consider ourselves very fortunate to be part of the trail that A Bit Lucky is blazing in the social media game space.”
From the executive standpoint, Nexon’s new investment also gives them a seat at the decisions table, i.e. the Board of Directors. Likewise, David Lawee (Google) and Andrew Trader (Zynga) will also now hold Board of Directors titles.
”We are very excited to get Nexon’s support to create the new generation of high quality, ubiquitous social games,” said Frederic Descamps, CEO of A Bit Lucky. “Nexon invented Free-To-Play and virtual goods in gaming and we are looking forward to benefiting from their expertise.”