Digital Chocolate- using cross platform strategy to rocket to the top

Digital Chocolate. If you’ve not yet discovered their offerings, chances are, you soon will. The cross platform producers have recently landed in the number 4 slot on Facebook in terms of daily active users according to AppData. This news arrives less than a month after Digital Chocolate’s previous announcement of achieving a strong 20 million monthly active user figure. By now counting over 4 million daily active users, Digital Chocolate has been able to take on, and surpass, some much larger names in the space, including Playdom (i.e. The Walt Disney Company), and PopCap Games.

According to Digital Chocolate, the secret is in the cross platform gaming sauce. “Our combined market positions on Facebook and mobile platforms make us a unique player in the industry,” said Marc Metis, President of Digital Chocolate. “We’ve broadened our success on Facebook across a well-developed portfolio and extended our social gaming brands onto new platforms like iPhone and Android.”

And broadened their success on Facebook they have. Digital Chocolate can lay claim to the second fastest growing game in the Facebook 2010 season; Millionaire City. Combined with their MMA Pro Fighter hit, Digital Chocolate sank some serious cash into the business, and was able to pump out Hollywood City, Island God, Vegas City, Epic Fighters, and Ninjas Rising on Facebook during the month of November. And it appears as though Digital Chocolate isn’t just a one trick pony, but has been able to attract 1.3 million daily active users outside the Millionaire City realm. According to Digital Chocolate, this figure accounts for more added users than any of it’s competitors, and with the 5 previous mentioned games, has more virtual goods games on the rise than any other Facebook gaming supplier.

Adding to Digital Chocolate’s success is their cross platform stance. As we’ve seen already, becoming, or being, too dependent on one outlet (read:Facebook) can be akin to the proverbial, “Putting all your eggs in one basket,” Digital Chocolate also focuses on the mobile. They’ve been in the space for quite a while, in particular the free-to-play arena, as Digital Chocolate was one of the very early adopters of OpenFeint technology. Since this time, they’ve gone on to expand their mobile offerings, as well as the platforms that run them. When speaking mobile gaming, naturally the iPhone must be included, but Digital Chocolate also has a number of pixel packed punch in the Android world. They’ve recently released Millionaire City, MMA Pro Fighter, and Hollywood City for both platforms, and have promised a number of additional titles soon. With over 100 million worldwide mobile device downloads, clearly Digital Chocolate is on to something here, and is certainly worth keeping an eye on over the coming year.

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