Social app maker RockYou has recently announced their achievement of winning this years’ coveted SAMMY award in the Best Social Media Platform for Marketing category.
An easier way to comprehend what this means for RockYou, is to think of the SAMMY as the World of Social Advertising, Media, and Marketing’s Oscar. Presented by Digiday, publishers of DIGIDAY:DAILY and DIGIDAY:SOCIAL, with a panel of judges culled from social media and marketing experts, journalists, industry insiders, marketers, publishers and social technology gurus.
When it came down to deciding factors, the judges’ panel awarded RockYou top honors in:
- Branded Experiences. With their Video, Rich Media, Deal of the Day, and in-game sponsorships, RockYou proved to be the leader in it’s field. Judges thought that RockYou, above all others, delivered a safe, brand-friendly, immersive and engaging environment when presented to consumers. RockYou’s Deal of the Day was highlighted as delivering a targeted, user initiated brand interaction. RockYou delivers on this front via video, flash games, polls, and surveys. Judges also noted that over 50% of Deal of the Day users followed through and completed a targeted action. Something marketers can surely write home about.
- Naturally, a nod to RockYou without recognizing their social games department wouldn’t be complete, and the judges panel agreed that Rockyou’s Social Games and Applications delivered best in class. Highlighted offerings from RockYou include Zoo World, Birthday Cars, and their most well known, Pieces of Flair.
“We are pleased and honored to receive the prestigious SAMMY Award for the Best Social Media Platform in Marketing,” said Lisa Marino, Chief Revenue Officer for RockYou. “An early pioneer in this exciting space, RockYou continues to innovate and revolutionize Social Media – by providing a forum which allows both Brand Advertisers and Application Developers to engage millions of consumers worldwide in deeply engaging social experiences.”




Gameview Studios, previously known as Bayview Labs, LLC, was formed only this past April, and produces social gaming apps for the iOS platform, with Android games already in development. Their free offerings include Tap Fish: Exotic and Tap Birds. With the addition of Android ready games, Gameview hopes to hold “a firm position in the smartphone market.”
PopCap/NCsoft’s PopCap World is slated to debut in Korea later this year, and marks a major milestone for PopCap in terms of it’s global online and social developments. PopCap World will be operated by NCsoft and will have 13 PopCap titles including Bejeweled, Plants vs. Zombies, and Zuma at launch. All games will be free to play, with premium paid elements arriving at a later date.
“The California statute is unnecessary, unwarranted, and unconstitutional. Our industry is already partnering with parents and fulfilling its responsibility by supporting the leading work of the Entertainment Software Rating Board, the most robust entertainment rating system available,” said Michael D. Gallagher, president and CEO of the ESA. “It would threaten freedom of expression not just for video games, but for all art forms. It would also tie up our courts in endless debates about what constitutes acceptable creative expression in our media. It protects no one and assaults the constitutional rights of artists and storytellers everywhere.”
In the
While most, if not all of the major Facebook developers have previously committed to Facebook Credits exclusivity, Zynga is the last to do so. Previously this year CrowdStar, Rockyou, Playdom, LOLapps, and Wooga all signed exclusive deals with Facebook.
Jets! Jets! Jets! Ok, nothing really outstanding about this one, but with the New York Jets entry into social gaming via 