Archive for July, 2010

Joss Stone to appear in upcoming Bond title

Friday, July 16th, 2010

Bond Girls. Love ‘em or hate ‘em, they’ve become a part of the cultural landscape. Whether it’s Dr. No’s Honey Rider, as portrayed by the legendary Ursula Andress, or the most recent Quantum of Solace Bond Girl, Strawberry Fields, as played ny Gemma Arterton, each one of these ladies has a unique piece of Bond history all her own. The next femme fatal to grace the Bond franchise will be none other than Grammy and BRIT award winning singer Joss Stone.

1603d1255229711-joss-stone-colour-me-free-album-jossstoneWhile Activision’s James Bond 007: Blood Stone isn’t slated for a silver screen release, the production quality behind it is arguably just as good, if not better. Penned by legendary screen writer Bruce Feirstein, the Bond title will not only feature Ms. Stone’s voice and digital likeness, but she’ll also be contributing original music for the game. The first track has already been titled, “I’ll Take It All,” and was written and performed by Stone and Dave Stewart of the Eurythmics. And as with all things Bond, Activision is serving up a healthy plate of land and sea action, utilizing Mr. Bond’s exclusive line of crime fighting gizmo’s and gadgets.

“James Bond 007: Blood Stone captures the cinematic intensity of a Bond film by immersing players in an intriguing conspiracy that will require them to think and act like James Bond,” said David Pokress, Head of Marketing for Licensed Properties, Activision Publishing. “In addition, the game will feature a diverse array of multi-player modes and debut strategic objective-based gameplay that will allow Xbox 360, PS3™ and PC players to battle as teams of spies and mercenaries through authentic Bond locales.”

In addition to Ms. Stone’s voice and likeness, James Bond 007: Blood Stone will also include the same from Daniel Craig and Dame Judi Dench, cast members from the most recent Bond films. Players can do battle across a range of disciplines including cover-based firefights, hand to hand combat duels, and the gratuitous high speed driving challenges. And not just dedicated to Mr. Bond, players can take on the coveted role of double O agent, and engage in a 16 person multiplayer mode that focuses on teamwork, skill, and strategy.

More information about the upcoming Activision James Bond 007: Blood Stone can be found at www.007.com.

 

PS3 first and only console offering Hulu Plus – now live

Thursday, July 15th, 2010

In a bit of a ‘full circle’ move, it appears as though Sony’s PlayStation 3 has gone from entertainment system, to gaming console, and now on to gaming entertainment system console. Meaning, when Sony initially launched the PS3, they positioned it as a home entertainment hub. Due possibly to pressure from the Xbox crowd, Sony downplayed the entertainment factor, and started pushing the gaming factor.

PS3_HuluNow, as promised to PlayStation Plus members, Sony has officially launched the Hulu Plus service, making it the first console on the market to offer said service. While it’s still exclusive to Plus members, Sony says that the service will be rolled out to all PS3 owners in the coming months.

The Hulu Plus online video service offers PS3 owners an expanded selection of television shows and movies, as well as a library of HD content from almost 150 content providers. This content is in addition to the standard PlayStation Store library featuring over 23,000 movies and television shows. Still planned for Xbox users as well, Sony does get to plant the “First!” flag in the sand, as they will be the exclusive platform for Hulu for the remainder of 2010.

“We are delighted to offer the Hulu Plus preview starting today on PlayStation 3 and that PlayStation 3 will be the only console to offer Hulu Plus in 2010,” said Jack Tretton, president and chief executive officer, Sony Computer Entertainment America LLC. “The combination of Hulu’s premium video library and PlayStation Network’s expanding game and video catalogue further cements PlayStation 3 as the industry’s best entertainment device for all of your content experiences from games, TV shows and movies to live sports, original content and 3D.”

The Hulu Plus service is available to PS3 owners for an additional $9.99 (yes, that’s 10 bucks on TOP of the PlayStation Plus fee), and subscribers have access to the service as of today. PlayStation Plus subscribers can download the Hulu Plus application and request an invitation to the exclusive preview from within the app.

As a side note, Sony is also planning the same rollout for the internet connected devices such as their BRAVIA line of televisions and Blu-ray players – something no other console builder in today’s market can match.

 

Activision Publishing names Eric Hirshberg CEO

Wednesday, July 14th, 2010

Starting September 7th, 2010, Activision Publishing will see marketing and advertising industry vet Eric Hirshberg take the reins as CEO. In his new position, Hirschberg will oversee operational management including Activision Publishing’s studio, product development functions and consumer marketing activities.

18235Prior to being tapped for the Activision Publishing position, Hirshberg was Chief Executive Officer at Deutsch LA, one of the industries’ leading marketing and advertising firms. With the company for 13 years, Hirshberg was a driving force behind building Deutsch LA into one of the most respected and high profile creative firms in the U.S., with a particular focus on multimedia creative campaigns.

“Eric’s experience helping to develop strategies for his clients like Sony’s PlayStation, Direct TV and HTC have given him unique exposure to video games, subscription-based entertainment and the delivery of mobile content. I have known him for a long time and Eric is one of those rare multi-talented people who managed to build a billion dollar business from the ground up in a difficult, competitive industry using his creative skills, passion for excellence, discipline and focus,” explains Activision Blizzard CEO Robert Kotick. “He is one of the most inspiring people I know and I am excited that his energy, determination, and keen understanding of popular culture will be added to our extraordinarily talented team.”

Not only has Kirshberg been recognized for his industry expertise, he’s been awarded as well. Inducted into the American Advertising Federation’s Hall of Achievement in 2007, Hirshberg has also been named the Western States Advertising Agencies Association Leader of the Year in 2002 and 2006. He has significant experience in a wide range of campaigns, most relevant, his work with Sony on their PlayStation 3 campaign.

“I feel like everything I’ve done in my entire career has been preparing me for this,” says Hirshberg. “This is a chance to take everything I know how to do, from leading creative people, to developing a great creative product, to building a culture of ideas, and apply them to something I’ve been passionate about my entire life. Activision has a portfolio of properties, and track record of innovation that are second to none. To be able to help write the next chapter is the opportunity of a lifetime.”

 

Star Trek Online to boldly go Free to Play?

Tuesday, July 13th, 2010

If we think back 2 years ago, the free-to-play concept and business model were still baffling to most North Americans, and a heard-of-it-but-never-played-one concept to a lot of Europeans. I say this, as we all know the business model had it’s birth, and arguably the most amount of success in Asia. As the concept met resistance, there were obviously more than a few gamers willing to give it a go, and thus was born the acceptance.

star-trekonlineWe all knew that it was going to take a big leap of faith from a major studio to put the seal of approval on the whole shebang. And while it might not have been EA to come out and introduce free-to-play to North America, but a number of smaller firms took note, adopted the model, and started to watch a decent ROI roll in. Fast forward 18 months or so later, and suddenly, we’ve found our free-to-play flagship in Turbine. When Turbine decided to cut the flailing Dungeons and Dragons Online free from the subscription model, they had two choices, shut it all down, or…reinvent the game in a free-to-play/premium subscription hybrid model. We all know how that story went. Dungeons and Dragons Online has seen a massive resurgence, and lining the Turbine coffers nicely. So well, that the company decided to mimic the same model with their flagship property: Lord of the Rings Online (which goes f2p this coming fall).

As the expression goes, it only takes a crack in the dam to open the floodgates, and in this case, Turbine might very well be that crack. As noticed by the good folks at Massively, it looks like Cryptic Games might be ready to follow suit with Star Trek Online. The suggestion was thrown into the ring by Star Trek Online’s Executive Producer Daniel Stahl in an Ask Cryptic forum thread:

I could easily see STO going into a hybrid model similar to what Lotro is doing. In that model, subscriptions stay as is – but you allow people to play for free but heavily limit what they can do – which in essence creates a robust way to demo the game and then if you want to keep playing, you either pay for every little thing you are interested in, or you subscribe and don’t have to worry about it.

Turbine seems to have some interesting plans and looking at how DDO has turned around, its worth taking note.

And again, Stahl is not committing to anything here, but it’s quite obvious that if Cryptic is closely watching what trailblazer Turbine is doing, so is just about every other major (and not so major) gaming studio. While I’m not quite ready to say that subscription only is dead (I’m looking at you Blizzard), it’s clear that the business model has seen better days, and is now looking a bit like the aging hipster at the cool kids party.

 

Zynga = Google Games?

Monday, July 12th, 2010

In the, “Holy Kaw!” story of perhaps the year thus far, TechCrunch chief Michael Arrington broke the story on Saturday that search engine, online shopping, document holder, oh, just about everything under the sun, giant Google has secretly been fueling development and expansion at social games maker Zynga, to the tune of anywhere between $100 – $200 million.

While these numbers are nothing to sneeze at, they’re not outstanding in the field, as Zynga has received similar investments from SoftBank Capital (approx. $150 million) and Russian Digital Sky Technologies ($180 million), as well as investments from Tiger Global, Institutional Venture Partners, and Andreessen Horowitz. According to TechCrunch, the SoftBank investment was never confirmed by Zynga, and the Google investment was likely sandwiched in there.

And now for the why. Google has had a fairly successful track record of acquiring companies of note and then integrating them into their own product. It seems like this modus operandi is alive and well in Mountain View, as sources close to the deal speculate that the Zynga investment will serve as a cornerstone of an upcoming Google Games to be launched later this year. This is important because not only will Google gain Zynga’s expertise in the social gaming, but more importantly, Google will get their hands on true social graph data, as users would log in via Google to play their Zynga games. And lest we forget about that Google Checkout option that’s been rather quiet as of late, that may just swoop in and oust PayPal as the primary payment option.

This might also explain a bit of Zynga’s cockiness when it came to the entire Facebook fiasco. If Zynga was really (more or less) beholden by Facebook, they’d be far more willing to bend to Facebook than they were. I guess we now know why. Why bend to Facebook, when Google’s been interested for quite a while, $100 – $200 million interested? This does, however open the question…what’s about that Yahoo! deal Zynga just signed?

Google Games confirmed or not, this job ad certainly raises the question – not if, but when?

 

MTV dives headfirst into Social Gaming with Social Express acquisition

Friday, July 9th, 2010

Announced yesterday, MTV Networks have successfully acquired social games maker Social Express Inc. The acquisition marks MTV’s first formal entry into the social gaming space. The network intends on developing social gaming content based on original IP, as well as shows and characters from MTC, Nickelodeon and other brands under the MTV/Viacom banner. I can’t wait for the Jersey Shore social game. MTV is aiming for a Q3 release date of their first social gaming offering.

mtv_logo“Social gaming is one of the biggest drivers of the explosive growth in social media – it’s fun, it’s engaging, and it’s shareable,” said Judy McGrath, Chairman and CEO of MTV Networks. “Social Express brings us strong experience and know-how in this burgeoning space, which we’ll supercharge with the IP and scale of Nickelodeon and other MTV Networks brands to create great new social gaming experiences for our fans and cool tools for independent developers as well.”

In addition to social games creation and distribution, MTV also plans on leveraging Social Express’s expertise to launch a new publishing platform that will be used to encourage social games developers to contribute.

Nickelodeon Digital will see the first integration with Social Express influence, as Social Express co-founder and CEO Tony Espinoza will now oversee social gaming strategy and development as Vice President and General Manager of Social Gameing for MTV Networks’ Nickelodeon Kids & Family Group. Do they really fit that on a business card? Social Express’s other co-founder, Neil Souza will now take on the roll of Vice President of Technology, Social Games.

“The Social Express team is a great addition to our gaming unit, and they are set to be a key part of our growth strategy,” said Stephen Youngwood, Executive Vice President for Digital, Nickelodeon/MTVN Kids & Family Group. Again…what’s with the overly long titles?

The Social Express acquisition serves to augment MTV’s current portfolio of gaming destinations including AddictingGames.com, Shockwave.com, Nick.com/games, Nick.com Arcade, Neopets, Game Trailers, and Xfire.

 

Friendster owner MOL Global and Facebook to bring Facebook Credits to Retail Stores

Thursday, July 8th, 2010

It seemed like just yesterday, or seven months ago, that the (arguably) one that started them all, Friendster, was up on the ‘for sale’ block. After the transaction went through, South East Asian firm MOL Global walked away with the owners’ title. Not only did they acquire a 115 million user base, but perhaps more importantly, they also walked away with some rather valuable U.S. Patents, including the “compatibility scoring of users in a social network,” “how people are connected on a social network,” “the process of friends encouraging each other to upload content,” and “ways for users to manage social network relationships.”

molIn addition to these patents and owning Friendster, MOL is also a payment provider working close to home in South East Asia. The firm received a major shot in the arm yesterday when it was announced that they’d struck a deal with Facebook to aims to make it significantly easier for millions of users across Asia to purchase virtual goods in online games and applications on Facebook.

The deal looks like so: MOL Access Portal, a wholly owned subsidiary of MOL Global will act as payment provider for Facebook credits. This in turn will allow users to buy Facebook Credits using MOLPoints (the company’s proprietary form of currency). Spread across Malaysia, Singapore, Indonesia, The Philippines, Thailand, India, Australia, and New Zealand, MOL has some 500,000 outlets that will make MOLPoints available to interested consumers. Additionally, outlets including 7-Eleven stores and cybercafés will have a stock of Facebook Credits available for purchase. Malaysia and Singapore will see co-branded MOL and Facebook gift cards. The project is aimed at targeting a market where it’s more common to make virtual goods and services purchases with pre-paid cards, rather than credit cards.

“Working with MOL means we can offer the benefits of Facebook Credits to millions of people in Asia using a payment system that is already widely used and trusted,” said Vaughan Smith, director of business and corporate development at Facebook. “We’re investing in the long-term future of Facebook Credits and we view this agreement as a major opportunity to broaden the availability of a simple, unified currency that can be used in games and applications across Facebook.”

Currently, Facebook has over 150 applications, many from leading developers, that each requires individual payment details for each game’s purchase. Facebook Credits seek to unify this customer experience, providing a virtual wallet of currency that is universally accepted across the entire platform.

As we’ve already come to know, Asia is the home and birthplace of the microtransaction. If Facebook is planting a big flag in that market, how long will it be before we see universal, global adoption? I predict this coming holiday season might see another geographic rollout, and by this time next year, Facebook credits will be THE standard on the platform.

 

NASA training the next generation of Space Explorers via video games?

Wednesday, July 7th, 2010

Even though the U.S. manned space exploration program is coming to a close rather soon, it appears that NASA hasn’t stopped bringing eager explorers to the moon. At least not in pixel form.

Launched yesterday, The National Aeronautics and Space Administration is giving gamers a taste of what lunar repair is really like. Set in Moonbase Alpha, the new free online title features single and multiplayer missions where players assume the role of a NASA exploration team member in a 3D lunar environment. The goal is to restore critical life support systems and oxygen after a meteor strike disables a solar array and other necessary equipment. Players’ available tools include an interactive command center, a lunar rover, robotic repair units, and a full array of pieces and parts from an equipment shed.

New NASA

Rated “E” for everyone, the new offering from NASA is a proof of concept, displaying NASA content combined with leading game technology to engage and educate students about NASA’s tech, jobs, and the future of space exploration.

The Moonbase Alpha game is in fact, a precursor to a planned NASA MMO. The much larger project is designed to incorporate NASA content and deliver interactive technology, i.e. virtual worlds, games, and software apps to foster the growth of Science, Technology, Engineering and Mathematics, or STEM as NASA refers to it. The ultimate goal for the large MMO is to include missions that require players to demonstrate STEM knowledge to progress.

The Moonbase Alpha game is built upon Epic Games’ Unreal Engine 3, and was developed by The Army Game Studio and received support from Virtual Heroes, a division of Applied Research Associates in Triangle Park, North Carolina. For distribution, NASA has partnered with Valve’s Steam network, also taking advantage of their server browsing, leaderboards, and stats features.

So while the current state of NASA looks like a no-fly, at least for humans, perhaps with a series of immersive and interesting “almost real life” games, NASA might just be able to spark enough interest in manned space flight to bring the option back to the table. A fine example of the virtual worlds’ impact on the real world.

Bonus and Bragging rights will be credited to you, if you can successfully name the film the above image references. ;)

 

57% of apps are free – a key to Android’s growing market share?

Tuesday, July 6th, 2010

Late last week, App store analytics firm Distimo released their June report, finding that over half of the apps available to Android OS phone owners are available for free.

distimo-free-apps

Culling numbers from a variety of App Stores, i.e. not just Apple, Distimo found that 50% or more of the apps available in the Android Market, Apple App Store (iPhone and iPad), the Nokia Ovi Store and Palm App catalog cost $2 or less. The two odd men out are the RIM BlackBerry App World, where app prices start at $2.99 (and no less), and the Windows Marketplace for Mobile.

And while Android’s market seems to have to largest assortment of free offerings, in contrast, Microsoft’s Marketplace for Mobile offers up only 22% of their available apps for free. Also noteworthy, 5 out of the 10 most popular apps for Windows phones are developed by Microsoft themselves. In other words…there’s interest, but clearly, nowhere even close to the Apple and Google levels.

Again, Android offers up the most in the way of free, bucking the average app store cost which stands at around 25% free and 75% paid. The only other store with free app offerings topping 25% is Palm’s App Catalog.

The Android Market is available in 46 countries around the world, however…only 13 of them are set up to download paid apps, with an even fewer amount, 9 countries, that can distribute developed apps in the Android Marketplace. Ultimately, if Android can’t handle the billing, they’re left with no choice but to allow for free apps. Which, at the end of the day, may just be part of a much bigger plan to grow market share, and then throw the ‘billing on’ switch sometime down the road.

Grab the complete report from Distimo here.

 

Red Dead Redemption racks up some serious numbers

Monday, July 5th, 2010

Every once in a while a title or release will come along that will simply blow the others in it’s class out of the water. According to some new statistics recently released by GameSpy Technology, Rockstar Games has done it again with Red Dead Redemption.

Within the first two weeks of the title’s release, GameSpy clocked some 17 million hours of worldwide play. In the same amount of time, 132 million virtual murders took place, 1.9 million grand theft horses occurred, 862k heists happened, and 809k arsonists were ablaze. And this is just a sliver of the data that GameSpy’s ATLUS stat tracking service has released.

RDR Info

Looking at the math, this would also amount to 9.42 murders happening per hour within the game. And while the infographic below reveals a number of interesting facts about the in-game usage, what is missing is the time spent playing by the Joe Average RDR player. Take Two, the parent company to Rockstar has stated that the game has shipped around 5 million units, with NPD reporting that RDR sold 1.5 million units in May. This would then add up to around 5 hours of play time in the first two weeks, which sounds a bit low.

Other Red Dead Redemption stats:

  • 8.6 Liters – The average alcohol consumption per year of New Austin residents
  • 5.77 Million – Hats have been shot off during duels
  • 300,000 Miles – Of travel have been completed
  • 15 Million – Human Executions
  • 13 Million – US Soldiers Killed
  • 12 Million – Characters trampled by horses
  • 2 Million – Cows killed
  • 7.7 Million – Bears downed
  • 9.2 Million – Cougars are pushing up daisies
  • 28 Million – Deer now call above the fireplace mantel home
  • 55 Million – Wolves no longer howling

What’s important to keep in mind about Red Dead Redemption is that this is a game that’s fresh out of the gate. No, it’s no longer in the #1 sales slot, but this is to be expected as fresh content arrives. However, my prediction is that we’ll see RDR in the top 10 for at least the next 6-9 months. And for a game that’s only released one (free) downloadable content update, the future monetization possibilities now available through a widespread acceptance of microtransactions is simply staggering. As First Planet notes, the more immersive a game is, the more likely people are to make in-game purchases. And nothing says immersion like 132 million murdered cowboys.