Archive for March, 2010

Playdom plays on – invests $5m in MetroGames

Wednesday, March 17th, 2010

Late yesterday afternoon, social games developer Playdom announced that they’re investing $5 million in a Series A funding round for Argentinian social games startup MetroGames. To date, MetroGames has produced approximately 30 games, available to the public both via their own platform, as well as Facebook. The investment is slated to further expand MetroGames’ pipeline of games and development of it’s social gaming platform.

logo_main“We are very confident MetroGames will become one of the world leaders in social gaming during this next wave of explosive growth in the industry. We already have more than 30 games online across Facebook and our own social gaming platform and many more to be released during 2010. We are pleased Playdom has recognized our potential and chosen to invest in us,” said Damian Harburguer, CEO of MetroGames.

As part of the deal, Playdom CEO John Pleasants will join the MetroGames Board of Directors. Pleasants will now sit at the same table with existing board members, CEO & Founder Damian Harburguer and COO & Founder Julian Linsenberg.

“We are really excited to partner with such a promising company,” said Pleasants. “MetroGames has a proven track record for developing very appealing social games, so we are convinced that with Playdom’s help they will become a big player in the social gaming market.”

Playdom is often regarded as the ‘second child’ of Facebook developers. Still in the shadow of giant Zynga, Playdom still has a majority of it’s customers coming in from MySpace gaming (approximately 60 percent). This investment is Playdom’s second within one month on the Facebook side of social gaming. A few weeks back, Playdom announced the acquisition of Offbeat Creations, another strong Facebook social games developer. In fact, since Playdom acquired a massive $43 million in funding last November, they’ve made it very clear that they know they’re lacking in the Facebook department, and are making changes to address the issue.

Now let’s take a step back and look at this picture from 10,000 up. Playdom is a major player on the MySpace gaming portal. They’re working like gangbusters to match that presence on Facebook – through acquisitions and partnerships. Remember, at this year’s GDC, MySpace used the conference to announce their focus on gaming. If Playdom were to continue to expand and increase their MySpace presence, as well as ramp up their Facebook offerings, they could be miles ahead of current social gaming dominator Zynga, by having strong offerings on both platforms. My guess is that this is exactly what the plan is. Let’s stay tuned and see what’s in store for Playdom as it appears as though it’s not just Mafia Wars and Mobsters that Playdom and Zynga could be battling over.

 

Clouding Gaming – coming soon to a PC or Mac near you

Tuesday, March 16th, 2010

OnLive, which made a big splash at last year’s Game Developers Conference with their introduction of cloud gaming is back on the radar with their recent “coming soon…”announcement.  Announced on the OnLive blog, CEO Steve Perlman rolled out more specifics about the service promising, “direct access to OnLive games without being required to subscribe.”

onlivePerlman describes the OnLive Game Portal as a companion to the full blown OnLive experience. Slated to launch ‘sometime’ this year, the OnLive Game Portal will offer a unique service – users can take advantage of OnLive’s streaming (cloud) service, allowing them to rent individual games and access demos. OnLive used the GDC platform to announce their full featured launch on June 17th, and will require a $14.95 monthly subscription fee. This subscription fee does not include the price of the games themselves. Perlman’s goal with this service is to offer ‘on-the-fence’ gamers access to the service, encouraging them to take the plunge and lay down their $15/month if they find the service of value.

“Through the OnLive Game Portal, gamers will be able to play select games directly on a rental basis as well as game demos for free; subject to available OnLive service capacity and whatever usage limits are associated with each given demo.” he wrote. “Rentals will be priced on a per-game basis. There is no service fee for the OnLive Game Portal.”

“Of course, like all games in the OnLive Game Service, games in the OnLive Game Portal start instantly, are always updated, and don’t require high-end hardware to play high-performance games,” Perlman added.

“It only takes seconds to install OnLive’s small browser plug-in, and only seconds more before you’re playing a top-tier game. And, of course, OnLive Game Portal games will also play through OnLive’s MicroConsole TV Adapter on an HDTV.”

Source: Gamasutra

 

Excalibur Online opens closed beta to 1000 exclusive invitees

Monday, March 15th, 2010

Omniverse Games has recently announced an exclusive beta tester event for the upcoming Excalibur Online title. The browser based, real-time strategy MMO, developed by Radiance Digital Entertainment will open the doors to an exclusive 1000 players, beginning on March 18, 2010. This will be the first public viewing of the highly anticipated title, where users will put the game to the test, attempting to unify Britain under their own banner, or…will they fail miserably, and be overrun by other players?

ShopA free-to-play, browser based strategy MMO, Excalibur Online is set in Roman Britain, respectively, before the rise of King Arthur and Camelot. In this disjointed, and dark time, players must sally forth to create their own domains. Challenges include gathering of resources, the building of cities, research and development of technologies, and naturally, raise an army, for both defense and offense. As with any MMO, players are challenged with quests, but they can also form alliances that will assist them in the ultimate campaign – to claim Excalibur as their own, and thus, unify the land. Naturally…when thousands of players around the world are all seeking the same ultimate goal – massive battles are bound to occur.

In order to accomplish these lofty goals, players are provided with 16 different types of military units, including magic users and a number of siege weapons. Adding to the realistic environment are over a dozen types of building structures, tavern included, of course, where users can (get potential) heroes (drunk), and recruit them to their cause. There are over 100 heroes available for (drinking with) recruiting, all of them having a real-world historical connection to the Arthurian time period.

“We are pleased to be sharing the results of our hard work with the public for the very first time,” said Jonathan Seidenfeld, CEO of Omniverse Games. “Excalibur Online will provide a rich online experience for veteran strategy gamers, but is easy enough to learn for those new to the genre.”

Excalibur Online not only promises exciting browser based strategy gaming, but will also feature a weekly server wide “Battle for Avalon”. This massive PvP battle will allow any player to commit as many troops as they’d like to one of the opposing armies. Loot will then be divided up based on the percentage of troops committed, thereby encouraging players to contribute to truly massive battles. Naturally, weekly winners will have bragging rights across the server and forums.

There’s no solid details on how Excalibur Online’s microtransactions will work, or at what level of detail they will take on, but Ominiverse Games specializes in free-to-play gaming, with a microtransactions supported business model, so chances are they’ll be doing their best to capitalize on the incoming excitement and rush of interest.

While Omniverse is only letting in 1000 hand selected players into this beta event, interested players can sign up for future beta invites, as well as view screenshots, and learn more in depth about the title at excaliburmmo.com.

 

Frogster joins the masses – enters Facebook gaming

Friday, March 12th, 2010

If there’s one consistent theme I’ve noticed over the course of this year’s Game Developers Conference is the heavy push on Facebook gaming.  Last year, the overwhelming theme was free-to-play/microtransactions.  This year, the gaming community seems to have found it’s darling where it can successfully implement these microtransactions: Facebook.

runes+of+magicNot to be left in the dust, San Francisco/Berlin based Frogster announced yesterday that they’re jumping in the Facebook game, and will be bringing a slimmed down version of their popular “Runes of Magic” free-to-play MMO.  The Facebook version, titled, “Runes of Magic – The Challenge” will be the companies first foray into the rapidly growing casual games on social networks.

Set in the same world as the full version, Runes of Magic – The Challenge, will features adventure, exploration, and strategy elements.  The Challenge is slated to take full advantage of networking gaming and viral communications, with the ultimate goal of igniting interest in the full version.  Runes of Magic – The Challenge will also attempt to increase the pull-and-convert method through rewarding special cards with codes that may then be redeemed in the full client based version of the game.

“Runes of Magic is the first free-to-play MMO game ever to expand into the social networks sphere with a rich, full, social gaming experience that will appeal to fantasy fans of all ages – independently of whether they play the full client game or not”, comments Lars Koschin, CEO of Frogster America, Inc. “With the success of Runes of Magic among core MMO players, it was a natural decision to build upon the franchise by taking it to a genre with mass market appeal and the powerful viral approach of the rapidly evolving social networks. The result is ‘Runes of Magic – The Challenge’ for Facebook.”

“Runes of Magic – The Challenge” is being produced by Frogster America and developed by Mothership Interactive, Inc. Frogster’s first social game is scheduled to be launched in the second quarter of 2010 in Europe and America .

As the final cherry atop the proverbial sundae, Frogster will soon implement the  Facebook Connect interface, allowing current and future Runes of Magic players to find other RoM players within Facebook, as well as invite their existing contacts to join them in the full version of the game.

 

Is MySpace going Hi5?

Thursday, March 11th, 2010

When then-at-the-time social network Hi5 announced almost one year ago to date that they’d failed to secure another round of financing, and were forced to dramatically cut staff members, it looked as though the social networking site was on death’s door.

Less than one month later, Hi5 had more or less reinvented itself, titling the platform as a social entertainment site, Hi5 switched from social networking – to social gaming. They brought Bill Gossman on to steer the ship, and in just over 8 months, had reached a visibility level high enough to lure Alex St. John over to the Hi5 side.

Could MySpace now be on a similar trajectory?

Announced at yesterday’s GDC events, MySpace has completely revamped the Games section, allowing both developers and players much easier access to application and analytics tools, and discovery and sharing, respectively.

MySpace_GamesFrom a users’ point of view, the new format should allow them to stay up-to-date with personalized game notifications, as well as discover new games through a system tailored recommendation system – including data from popular games charts and friends’ games. Users’ rating input will also affect future search and recommendations results.

On the developer side of the table, new analytics tools, as well as a new API, will allow devs to review application specific analytics. These tools will allow for invitation conversion, active users, notification responses, and demographic data, as well as tracking of the source of app invites. MySpace is also now utilizing the Unity 3D engine (as is Bigpoint with their Battlestar Galactica MMO), which allows developers to crank out 3D browser based entertainment. MySpace has also implemented Scoreloop technology, which allows games to share leaderboard, achievement, challenge, and buddy lists across different platforms. Rounding out the shiny new toys for developers is GroovyCortex, a cloud-based service that is designed to provide a “low latency push [data] for multiplayer games.” And just for that added extra push – MySpace announced MySpace Neon, a slated iPhone app that will give users mobile access to their MySpace games. While no mention of mobile play is to be heard, MySpace says that users will be able to interact with their games, share notifications, view their game related stream, and allows for remote installation of games.

So while the news that News Corp (MySpace’s parent company) is putting the push on focusing on MySpace as a gaming platform, this is the first solid ‘flag in the ground’ that we’ve seen come out of the games division at MySpace. But the question is…is it enough, and is it in time, to help the once King of the Hill regain it’s place back at the top?

 

GDC News: Battlestar Galactica MMO coming soon

Wednesday, March 10th, 2010

Announced yesterday at the annual GDC, German based MMO developer Bigpoint will be bringing a browser-based MMO version of Battlestar Galactica to consumers “this fall.” The license was granted by SyFy, which currently has a growing gamer/television tie-in project. This is SyFy’s second space-themed MMO tie-in, as last month they combined forces with Atari to promote the release of Star Trek Online.

BSG

Bill Kispert of NBC Universal comments, “Battlestar Galactica is a supremely gameable intellectual property, with compelling character classes, a fantastic array of ships and weaponry, multiple worlds, and a dramatic storyline.”

Bigpoint, which is set to open a San Francisco office this year, will develop the game, and is projecting a “fall” opening at Syfy.com for a limited 30 day run. The final version of the game is slated to run on the Unity game engine, which allows for 3D graphic rendering in web browsers. The unity engine is currently employed in Tiger Woods Online, and has the advantage of being cross platform (sorry Linux users – not for you).

Players will be able to choose between Human or Cylon races, and will feature a combination of space combat, missions and exploration. Now, granted, Bigpoint themselves title the game as an “adapted” version of the popular series – but hardcore fans might find a few holes in the overall concept. The series itself focuses on the remaining 45,000 humans after the initial Cylon attack. Will there only be 45k Human slots available? Would only Capricans be able to be pilots? Would Aerilons be the only in-game farmers? And what about that worker rebellion that stemmed from the Tylium refinery ship? The upside of the entire concept is, “All of this has happened before. All of this will happen again.” Built in replayability!

Bigpoint CEO Heiko Hubertz comments, “Cooperation between Bigpoint and NBC Universal is a very important strategic step for us. Battlestar Galactica has a huge and passionate fan base. We are proud to be able to publish such an internationally famous title as one of our online games. For the first time ever, we’re relying completely on Unity in order to offer our users fantastic game graphics right in their browsers.”

 

Sony takes the Facebook plunge

Tuesday, March 9th, 2010

Sony announced yesterday that they’re getting into gaming outside the PC or console/handheld world. This marks the first time in over a decade that SOE has announced a title outside their own comfort zone.

PoxNoraThe popular turn based strategy game PoxNora is now available on Facebook. Obviously capitalizing on their own gaming expertise, not only is Sony jumping into the Facebook gaming world with PoxNora, but they also planning on bringing a number of additional games to Facebook based on existing franchises and new intellectual property.

PoxNora is a mix of strategy game play and a collectible card game. Set in a fantasy world consisting of mystic creatures, relics, and spells, Sony’s acquisition of PoxNora in January 2009 has since expanded and has reached over 2.5 million users to date.

“The Facebook platform offers gamers a new and powerful way to interact with and tap into their social communities,” said John Smedley, president of Sony Online Entertainment. “With the launch of PoxNora for Facebook, we are leveraging the expertise SOE has gained bringing entertainment to the online gaming community for over 10 years.”

Naturally when speaking of Facebook gaming, one must think of the microtransactions monetization aspect. To this end, SOE has customized the Facebook version of PoxNora to appeal to a wide social networking platform based audience. I.e., Sony’s obviously had a close eye on what current Facebook gaming superstars (Zynga, for example) have been up to, and will obviously adapt a similar approach. The current PoxNora version features some common social networking features including friend invitations and accomplishment updates. Presumably, Sony will roll out additional features to not only catch up to what a number of startups have been using to their advantage for a while now, but hopefully, innovate some new ones.

Sony points to Facebook’s virtual goods business as a major factor in the decision to jump on board. An interesting move to bring a relatively unknown title to a major platform. On the other side of the coin, perhaps bringing a relative newcomer to a major table may be a very smart way for Sony to test the waters. If PoxNora does well, then Sony is already building a playbook of what to do with a major title, and likewise, if it fails miserably, at least they’ll know what not to do with one of the “number of additional games” that they’ll soon be bringing to Facebook.

 

Sony’s train keeps a rollin’ – 9 million Free Realms players in the bag

Monday, March 8th, 2010

Sony’s been after a smash hit MMO for quite some time now, with more than a few ‘hardcore’ MMO titles coming and going. However, when Sony took a chance on a family/kid friendly title last year, they also jumped on board with the free-to-play model. It looks like that gamble is not only starting to pay off – but paying off handsomely.

Sony Online Entertainment (SOE) recently announced that they’ve surpassed the 9 million player mark with Free Realms. “With Free Realms, we’ve been able to reflect the needs and wants of our players by keenly listening to their suggestions and feedback,” said John Smedley, president of SOE. “We believe the persistent exercise of capturing in-game research inside Free Realms has been a huge contributing factor as to why we’ve attracted over nine million players in less than a year. It truly helps us give our players a game where they can do and be whatever they want.”

SOE cites continuous development, as well as a sustained and targeted marketing approach as a strong factor in pulling in new players, as well as keeping current players satisfied and coming back for more. An example of this interaction can be found in SOE’s development of a player requested feature – Rides.

Rides allow Membership holding players to ride a T-Rex or Dragon, of their color and preference choosing of course, anywhere in the virtual world with a 150 percent speed increase. Sony says that Horse rides are in the works, as well as additional Rides (let’s just call them Mounts for common-speak sake).

And while Sony is enjoying a 9 million player success story, they are, however, a bit tight lipped about any revenue generated via Free Realms. Yes, the game is free-to-play, but obviously Sony is looking for revenue generating possibilities via microtransactions. On the other side of the coin, this is, after all, Sony that we’re talking about here, who are no strangers to sinking massive amounts of capital into developing and current (and sometimes not-so-current) projects.

To put Free Realms’ 9 million users in perspective, while not exactly in the same vain, Zynga’s Farmville counts over 80 million users, while free-to-play landscape dominator RuneScape has approximately 156 million registered accounts, with over 10 million active players per month. So while 9 million users is nothing to sneeze at, Sony’s still got a long road to travel to make Free Realms the king of the hill.

 

DeWolfe eats MindJolt, Playdom welcomes Offbeat Creations

Friday, March 5th, 2010

While not quite the Ides of March, yesterday proved to be an interesting opening to the month. First up – MindJolt. Former MySpace CEO Chris DeWolfe announced that he’s acquired social gaming company MindJolt for an undisclosed amount. Not going completely solo on the acquisition, DeWolfe cites “financial support” from Austin Ventures. This acquisition falls in line with DeWolfe’s organization, formerly known as Platform G. Going forward, the company will now assume the name of the recently acquired MindJolt. As part of the deal, Austin Ventures’ Chris Pacitti and Tom Ball will join the board of directors at MindJolt.

header_logo“MindJolt has quickly become an ‘onramp’ to the Internet for the world’s independent game developers,” said DeWolfe, now CEO of MindJolt, in a press statement. “We’re building out the company to become the next generation platform for game developers. Our goal is to make it even easier for developers to get their games noticed and make more money from their work. At the same time we will deliver the most social and viral gaming experiences to our millions of users everywhere.”

Currently, MindJolt aggregates 1300+ casual and social games from over 1000 developers on it’s web platform and Facebook app. Clocking in around 20 million active monthly users, MindJolt currently enjoys a 7 percent growth rate per week.

And in other news….

Social games maker Playdom announced that as of yesterday they’ve acquired Offbeat Creations for, as with the MindJolt deal, an “undisclosed sum.” Playdom has been primarily focusing their efforts on MySpace gaming, while Offbeat Creations currently has 8 titles on Facebook. What better way to enter a competitive market than through an acquisition, eh?

“We have aggressive plans to expand our social gaming footprint in 2010 and the addition of Offbeat Creations will significantly enhance our development throughput and expand Playdom’s game pipeline this year,” said John Pleasants, CEO of Playdom. “social gaming footprint,” sounds a whole lot like “Facebook” when said in the right light.

Offbeat Creations’ largest money-maker is Super Farkle, currently serving up around 1.5 million active month users, with 200k active daily users. Offbeat Creations’ former 12 staff members will now move right on down the road from Bellevue, WA to join Playdom’s headquarters in Seattle.

 

Gamigo aims to go global – enters social media gaming, opens NYC office

Thursday, March 4th, 2010

Priming the pump for the upcoming Game Developers Conference in San Francisco, Hamburg, Germany based Gamigo AG (an Axel Springer AG company) dropped two major announcements yesterday. First and foremost, a leading publisher of MMORPGs in Europe, will be opening a North American office to be based in New York, indicating their intent to become a global leader in online games publishing. Gamingo plans to have North American operations up and running by Q2 of 2010.

gamigoPatrick Streppel, executive member of the board, said “This New York office is a continuation of our international expansion. Thanks to the experience we have gained over the past few years in Europe, we are very well-equipped to tackle the North American market. Top-quality products planned for global publication will be announced and presented at the GDC.”

Gamigo’s 2009 success is a clear contributor to this expansion. Over the course of 2009, the company has tripled it’s employees, and driven sales up by 233 percent. These impressive numbers place Gamigo among the top 3 in it’s market segment, and makes them one of the fastest growing companies in the online games market.

Gamigo’s second announcement is there entry to the social gaming market. Their first foray into the social media waters has commenced with the release of Jade Tales, a fantasy RPG developed by Crafty, which can be played on Facebook.

In conjunction with Gamigo’s opening of a North American office they are firmly committed to the social gaming space. “With more than 6.7 million users in Germany alone, Facebook is of course also extremely important for the gaming industry. Naturally, it is only logical for gamigo, as one of the most successful gaming brands in Europe, to enter the realm of social media networks. The first step has been made successfully with Jade Tales; more games will follow in the near future,” comments Streppel.

Now, with Gamigo’s entry to the US/North American market, we’re presented with an interesting query: as European publishers of Fiesta, Project Powder, and NeoSteam, what’s the deal? Currently, in the North American market, Outspark holds the publishing rights to Fiesta and Project Powder, and ijji.com NeoSteam. Obviously, Gamigo does not hold these rights, so these three titles are off their plate, at least for a North American market. So with the full might of their European operations behind them, it should be interesting to see how Gamigo’s entry into an already highly competitive market shakes out….