Atari and television network Syfy.com have recently announced a partnership aimed at promoting the new upcoming MMO, Star Trek Online, scheduled for a February 2 2010 release. The promotion will feature a two day Star Trek Marathon to be broadcast on syfy, which will feature an elusive “Syfy Bundle”, available at Syfy.com’s Game Center.
Almost a year has past since Syfy (then Sci Fi) announced their commitment to the gaming industry with their partnerships with Acclaim Games and Zookazoo, and this Atari partnership falls nicely inline with the network’s initiatives. This new partnership allows Syfy.com to build and promote a one-stop hub for Star Trek Online, where fans and gamers can view new content, participate in special contests and sweepstakes, and…..”Even purchase an exclusive bundle via digital download.”
The limited time “Syfy Bundle” will be available for purchase from Syfy.com/StarTrek, and will contain:
- “Neodymium Deflector Dish” — An in-game item grants a bonus to Auxiliary power, boosts maneuverability, and increases the effectiveness of a ship’s Science abilities.
- “500 Cryptic Points” — These micro-transaction credits can be used to purchase in-game items and unlock unique bonuses.
- “Syfy Store Discount” — Purchasers of the Syfy bundle will receive 15% off their next purchase at the Syfy.com store.
To aid in the promotion of not only the online game, but obviously, Syfy’s own gaming efforts. The network will prime the pump with a two-day Star Trek marathon starting on Monday February 1st from 8am to 5pm featuring “Star Trek Enterprise” episodes, and conclude on Tuesday Febrary 2nd (8am – 9pm) with episodes of “Star Trek Next Generation”.
“Syfy is the perfect home for Star Trek Online,” said Jim Wilson, President and CEO of Atari, Inc. “By offering broadcast support, exclusive content and in-game bonuses, fans of Star Trek and the science fiction genre will be able to take part in this title’s much anticipated release.”
Alan Seiffert, Senior Vice President Syfy Ventures, added, “The Syfy audience has immense passion for video games. With that said, we are making a significant commitment to growing our presence in gaming and establishing Syfy.com’s Game Center as a leading destination for cutting edge interactive entertainment from a news, entertainment and even sales perspective. This joint venture with Atari helps showcase the types of unique partnerships we will look to develop to provide our audience with exclusive experiences tied to today’s hottest interactive entertainment.”
Tags: Acclaim, Alan Seiffert, atari, Jim Wilson, sci fi, star trek, syfy, ZooKazoo
