Archive for July, 2009

Nickelodeon’s AddictingGames to leap to iPhone

Friday, July 3rd, 2009

As the iPhone 3.0 (microtransaction supporting) OS continues to gather users, as well as Apple’s clear indication to engage the gaming market with the 3GS version, developers have already started the run for the roses, trying to make their products the primary destination. And while there are a number of top producers doing quite well with their iPhone products, the ante was just upped, as Nickelodeon’s wildly successful AddictingGames is now iPhone bound under the name AddictingGames iNetwork.

AddictingGames LogoLeveraging their existing name and market position, the iNetwork will provide a cross-promotional network, allowing indie iPhone games developers access to AddictingGames.com’s reach, upsell capabilities, and naturally social gaming features – high scores, reviews, level builders, facebook connect integration and player matching. While specific numbers were not released, AddictingGames iNetwork will offer these features in exchange for a revenue share with the developer.

Nickelodeon themselves plan on releasing three new titles to the AddictingGames lineup. iNetwork games will be based on Viacom/MTV Networks properties including Nickelodeon, Comedy Central, MTV, and a host of others. Nickelodeon is also promoting their AddictingGames network via a number of TV segments, including the “AddictingGames Showdown” which ran on June 27th and featured a number of online games and game some recognition to the many developers who have created high performing games for AddictingGames’ users.

The first AddictingGames that will be available on the iPhone include: “iParking It,” based on the popular “Parking Lot” game series on AddictingGames.com; “50 States,” a geography duel; and the strategy game “World Wars.” More titles are slated for the coming months.

“The iPhone is perfectly suited for our easy-to-play, fresh, fun games which together present a pretty powerful combination,” said Dave Williams, Senior Vice President and General Manager, Nickelodeon Kids and Family Games Group. “With the AddictingGames iNetwork, we are extending our relationships with developers to the iPhone platform, and are giving them a new promotional vehicle for their games.”

With May 2009 seeing 11.9 million unique visits according to comScore, and 50 new games launching every month, it’s easy to see why AddictingGames has occupied the number one place to reach the male 12-24 online gaming demographic. With 28% of Gen Y consumers owning an iPhone of iPod Touch, and 53% of them downloading games applications in one form or another, Nickelodeon looks to be in a position to hands down dominate.

 

Playfish nets over 100 million installs

Thursday, July 2nd, 2009

London based social games company, Playfish, announced yesterday that they’ve officially crossed the 100 million installs milestone.  These 100 million installs are comprised of the company’s seven different games offerings, and has been achieved in an astonishing 18 months.

playfish_blueTo name a few, Playfish is the provider of social games such as Pet Society, Restaurant City, Minigolf Party, and Bowling Buddies.  Playfish games are most often played across popular social networks, primarily facebook, bebo, and the other one MySpace.

“Social games are bringing a fundamental shift to video games – away from a single player-focused activity to one in which people play with their real-life friends,” says Atul Bagga, vice president, gaming research for ThinkEquity. “By putting the emphasis on interaction between friends, social games have expanded the potential reach beyond traditional video games to an entirely new, non-gaming audience.”

In their official release, Playfish goes on to point out that they’ve been able to accomplish in 18 months, what two gaming classics have taken 45 years and 8 years to accomplish.  The first, perhaps the most well known game in history, Monopoly took approximately 45 years to attract 100 million players, while the best selling PC game of all time, and third most popular video game series globally, the Sims, took 8 years to achieve this number.  Fair points folks, but I think you also need to look at the delivery mechanism.  Playfish is providing games for free across a readily, almost instantly available mechanism.  They’re also comparing a collective number, seven games offerings, against one singular game.  So while I’m not going to say that 100 million installations isn’t something to celebrate, I’m also not quite sure Playfish should ready to be put themselves in the same category as Monopoly and the Sims.

With that said, Playfish is undoubtedly raking in some seriously impressive numbers.  They currently count over 30 million active monthly users across their portfolio of games offerings, each of which has been in the facebook top 10 at one point or another.  Playfish’s flagship, Pet Society is played by 12 million people every month, and their newest offering Restaurant City, has seen over 5 million players since launching only 10 weeks prior.

“When we founded Playfish, our goal was to change the way the world plays games by creating experiences that are social and connected between friends,” says Kristian Segerstrale, CEO and Co-founder of Playfish. “Reaching 100 million installs in such a short time is clear proof of social gaming’s popularity and how loyal, enthusiastic and deeply engaged the Playfish community is.”

 

Acclaim ditches freemium model – Chronicles of Spellborn goes free-to-play in 2010

Wednesday, July 1st, 2009

Acclaim dropped the bomb on current Chronicles of Spellborn players yesterday in their forums by announcing that the title is now (more or less) in a state of limbo until sometime in 2010, when the game will ditch the freemium model, and switch to a pure free-to-play, microtransaction supported business model.

Acclaim Games announces the re-development of their recent MMORPG The Chronicles of Spellborn which was released in February, 2009. The development is planned to carry into 2010 and will include several enhancements and changes to the current game. The enhancements and development of the new model will be carried through a joint venture between Spellborn NV and the development studio of Frogster Asia Co. Ltd. based in Seoul, the Korean studio bringing its expertise in the field of free-to-play and micro-transactions.

After the re-development, the current subscription model will be switched to a free-to-play system supported by micro-transactions. This will open the world of Spellborn to all players and give them a chance to experience the rich lore and game-play in its entirety.

Players who are currently playing the game will be able to continue playing the game in its current form via the subscription service. At the point where the new version is released, any unused subscriptions will be credited to their accounts. Any players who wish to register for a free account can sign up now at http://spellborn.acclaim.com.

spellbornThis announcement arrives just five months after the long awaited public release.  Developed by Dutch based Spellborn International, with the US release handled by Acclaim, the game allowed the opening levels, originally up to 7, then bumped to 9, to be played for free, but then required subscription dues thereafter.  This model will remain in place until the 2010 change, but interesting to note that during this transition phase, no changes will be made to game content.  In other words, not only will there be no new content updates, but any existing bugs, planned fixes, etc. are off the table for now.  The Chronicles of Spellborn is now officially in a state of limbo.

Also important to note: this decision was made by Spellborn International, and not Acclaim.  Even given these circumstances, personally, I can’t think of a better way to destroy your community, as is clearly evidenced by the 4 plus and growing comments pages in reaction to the announcement on the acclaim official forums.  I.e., why would I continue to make subscription payments until the free-to-play switch is flipped?  Yes, any unused subscription amounts will be credited, but really…what’s the point now?

While this is a nice addition to the free-to-play roster, The Chronicles of Spellborn now arrives to the party in tarnished armor, and will most probably now only occupy the corner by the drinks table, licking it’s wounds.  Sad really, as this title had plenty of potential, and what looks like a pretty dedicated fanbase.

Can Spellborn International and Frogster Asia re-invent The Chronicles of Spellborn and make the proverbial phoenix rise from the ashes?  Perhaps, but the question that begs to be asked is; at what cost?