As the iPhone 3.0 (microtransaction supporting) OS continues to gather users, as well as Apple’s clear indication to engage the gaming market with the 3GS version, developers have already started the run for the roses, trying to make their products the primary destination. And while there are a number of top producers doing quite well with their iPhone products, the ante was just upped, as Nickelodeon’s wildly successful AddictingGames is now iPhone bound under the name AddictingGames iNetwork.
Leveraging their existing name and market position, the iNetwork will provide a cross-promotional network, allowing indie iPhone games developers access to AddictingGames.com’s reach, upsell capabilities, and naturally social gaming features – high scores, reviews, level builders, facebook connect integration and player matching. While specific numbers were not released, AddictingGames iNetwork will offer these features in exchange for a revenue share with the developer.
Nickelodeon themselves plan on releasing three new titles to the AddictingGames lineup. iNetwork games will be based on Viacom/MTV Networks properties including Nickelodeon, Comedy Central, MTV, and a host of others. Nickelodeon is also promoting their AddictingGames network via a number of TV segments, including the “AddictingGames Showdown” which ran on June 27th and featured a number of online games and game some recognition to the many developers who have created high performing games for AddictingGames’ users.
The first AddictingGames that will be available on the iPhone include: “iParking It,” based on the popular “Parking Lot” game series on AddictingGames.com; “50 States,” a geography duel; and the strategy game “World Wars.” More titles are slated for the coming months.
“The iPhone is perfectly suited for our easy-to-play, fresh, fun games which together present a pretty powerful combination,” said Dave Williams, Senior Vice President and General Manager, Nickelodeon Kids and Family Games Group. “With the AddictingGames iNetwork, we are extending our relationships with developers to the iPhone platform, and are giving them a new promotional vehicle for their games.”
With May 2009 seeing 11.9 million unique visits according to comScore, and 50 new games launching every month, it’s easy to see why AddictingGames has occupied the number one place to reach the male 12-24 online gaming demographic. With 28% of Gen Y consumers owning an iPhone of iPod Touch, and 53% of them downloading games applications in one form or another, Nickelodeon looks to be in a position to hands down dominate.
Tags: addictinggames, gaming market, iphone, nickelodeon
