We’re pleased to announce our new partnership with e-commerce provider Digital River. This new partnership provides game publishers with a unique end-to-end in-game online store solution with all the scalability and reliability of a proven in-game marketplace. Not only providing storefront capabilities, the fatfoogoo/Digital River solution provides for global payments and inventory management, as well as the use of virtual goods and currencies, electronic wallets (gwallet technology), secondary (peer-to-peer) marketplaces and auction functionality.
“We are excited to partner with Digital River to deliver an industry leading commerce solution that best services online stores and in-game marketplaces for the gaming community,” remarks Martin Herdina, fatfoogoo CEO. “Our on-demand service models drive global revenue opportunities and operational efficiencies while reducing risk – all value propositions that are increasingly attractive to companies in these uncertain economic times. We intend to leverage these natural synergies between our business to the full advantage of our clients.”
The fatfoogoo technology inclusion to Digital River’s portfolio of offerings now makes the picture complete for any games developer. Naturally they provide e-commerce and promotional technologies, online payment support for microtransactions via NetGiro, community management tools provided by PlayXpert, and subscription billing tools through THINK subscriptions. The fatfoogoo solution provides the technology to now enable in-game sales of virtual goods for real money transactions.
“This partnership is another indicator of Digital River’s deep commitment to the game industry,” said Jeff Hemenway, Digital River’s group vice president of games. “In-game commerce in addition to digital downloads and subscriptions are quickly emerging as key strategies for driving game revenue. Our acquisition of THINK subscriptions last year and our integrated partnership with fatfoogoo now give us best-of-breed solutions to help our gaming client maximize revenue opportunities.”
As part of the agreement between the companies, Digital River has made an equity investment in fatfoogoo. This investment is part of what we both plan to be a broader strategic partnership that includes an integrated service offering and a reseller relationship.
This announcement couldn’t have come at a better time for game developers. According to a recent Think Service Game Group’s study, outsourcing game development is on a steady rise, with 86 percent of all developers surveyed reporting that they use outsourcing. The fatfoogoo/Digital River partnership should now be seen as a primary outsourcing destination for game developers looking for a total in-game and online store management solution.
“This is a 1+1=7 situation, where a client of the combined fatfoogoo/Digital River solution gets much more than that client could obtain by partnering with either company individually,” says Herdina.
To find out more about fatfoogoo’s technology and offerings, please visit our solutions section.
Tags: digital river, fatfoogoo, gWallet, in-game commerce, Jeff Hemenway, Martin Herdina, online store
