Archive for March, 2009

Nexon America appoints new CEO: Daniel S. Kim

Wednesday, March 4th, 2009

Daniel S. Kim has recently been appointed to the CEO position at Nexon America.  He will oversee the day-to-day management and operations of the premier destination for free-to-play games in North America.  Wasting no time, Kim’s appointment is effective as of March 3rd.

daniel_kim_nexon“Nexon emerged as an innovator in the gaming industry by mapping its own direction, and I believe in maintaining this spirit as CEO,” said Kim. “There’s great potential in this company, and what we can deliver to the entertainment marketplace in North America. Nexon pioneered the free-to-play model in North America, and I’m thrilled to join Nexon America to continue to lead the market with more high quality, live gaming experiences for our users.”

Kim, who holds a Masters Degree of Science in Product Design and a Bachelor of Science Degree from Stanford University, has been with Los Angeles based Nexon since November 2006 (remember, Nexon North America was founded in 2005).  Prior to coming to Nexon, he served as a VP in charge of Asia-Pacific business development for IDEO. And remember Handspring Inc.?  Kim was one of the folks behind this product, where he served as senior product design engineer.  At Handspring Inc., Kim managed research, design, development and production of the digital device.  Capping off a list of already impressive accomplishments, Daniel Kim has also served as director of design and user experience at DoDots, Inc.

“The growth of free-to-play gaming in North America is hitting its stride and Daniel is an ideal candidate to lead Nexon America in a competitive marketplace,” said S.W. Choi, global chief executive officer for Nexon Group. “He is a proven leader in our company, and understands how Nexon can effectively grow as a brand and a business in North America.”

Kim has certainly put in his time with Nexon, and his double threat of Product design and engineering put him in a unique position to drive the Nexon ship.  I guess my only question is, “What happened to John H. Chi, the companies former President and CEO?”

Congratulations Mr. Kim, we look forward to seeing how you take Nexon North America to the next level.

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Atlantica Online still going strong, adds sixth server

Tuesday, March 3rd, 2009

The number one free-to-play title of 2008, as determined by both the Korea Game Awards and Ten Ton Hammer, Atlantica Online is going stronger than ever, and has recently added a sixth server to meet player demand.

atlanticaNDOORS Interactive, creators of the strategic, turn based MMORPG, Atlantica Online announced yesterday that they will be opening their sixth server, Delphi, to meet growing customer demand. NDOORS notes that each day the Atlantica population grows, and that this increased server capacity improves the games’ performance and brings out the very best in the game.  This shiny new sixth server (and you KNOW the name Caprica was tossed around the table once or twice) is chock full of NDOORS’ new content updates, and is prepared to welcome thousands of new Atlantica residents with a smooth gaming experience, and will allow veteran players the opportunity to start anew and check on the newly introduced character classes.

Peter Kang, CEO of NDOORS states, “”The opening of Atlantica’s 6th server is a result of the game’s steady growth in membership. With the announcement of our latest update on Feb. 18, we’ve seen a 55% jump in the number of new people registering to play. We want to welcome new players into our community, and make sure we’re providing them a smooth and seamless Atlantica experience. We also want to reward those who have been with us for a long time, including the 34% of our level 100 players who have already started at the beginning again with the new Maniac character. Hosting the ‘Fortnight of the Oracle’ is our way of showing players that we appreciate them and are committed to keeping the experience fresh and exciting.”

To celebrate Delphi’s March 6th opening, NDOORS will be hosting the ‘Fortnight of the Oracle’, a series of power leveling festivals.  Until Friday the 20th, users will receive a 120% experience bonus, raised to 150% when played on weekends.  This promo will certainly help you achieve higher levels faster, but it also provides veteran players with even more reason to try the Musician class.  Once players have reached their zenith at level 100, they may then unlock the new Maniac class.  NDOORS hasn’t just limited the action to power leveling, but also includes:

  • Level-up Race – More than 100 players will receive 1,000 Gcoins for reaching a designated level the fastest.
  • Screenshot Contest – Players who submit the best screenshots will receive Gcoin prizes.
  • Quiz Bowl – Players who correctly answer questions from GMs will receive in-game item prizes.
  • Monster Hunts – Unique enemies will be spawned at various sites for new players to battle and earn rewards.
  • Treasure Hunts and Item Giveaways – New players will have more opportunities to find crystals and scroll boxes and receive other free in-game items.

Get on baord with Atlantica Online today at: http://atlantica.ndoorsgames.com.

 

Funcom eyes free-to-play as Age of Conan comes up short

Monday, March 2nd, 2009

Late last week, Funcom released their financial report and presentation for Q4 2008.  While there’s plenty of info about Age of Conan not living up to expectations (see below), there is a silver lining to be found in the Sturm und Drang.  In the report, Funcom revealed that they have two, count ‘em; Two free-to-play titles in the works.  Both are MMORPG’s that will monetize via a combination of microtransactions, in-game advertising, and subscriptions.  Both are yet-to-be-named, but one is a Java based MMO aimed at a youth market, while the other is a browser-based MMO targeting a more general, all encompassing market.  Funcom’s Java product has a team of 17 dedicated devs., and the browser based MMO gets 14 of Funcom’s brilliant minds.  These numbers sound good, but – to put things in perspective, Funcom’s upcoming subscription (only) based title; The Secret World has a dedicated team of 80.  Am I on the only one raising the ‘what?’ flag?

royal-failAnd now for the bad news: Age of Conan – fail.  Most of Funcom’s report focuses on how AoC has not lived up to previous hype, and how this will affect Funcom’s future.  Their Q4 gross revenue topped out around $8.7M, which was in fact within the expected parameters of between $8-10M, but obviously, board members were hoping closer to 10 than 8.  In comparison, Q2 saw $12.2M line the coffers, while Q3 really brought home the bacon with $18M.  And while it’s true that Q4 revenues represent a $7.5M increase YOY from 2007, most of this was generated by Age of Conan players’ subscription fees.  Whether or not these players remain or return to play is yet to be seen.

Funcom notes in the report that subscription retention rates were lower than expected.  One key factor was players’ dissatisfaction with the game.  They claim that retention rates are stabilizing and that player activity is on the rise, but are “uncertain” about future usage levels, and how the product will be able to successfully attract new players moving forward.

Given that Funcom recently pulled the plug on over half of Age of Conan’s servers, one can only wonder what metrics they’re using to justify ‘increased player activity’?  Sure, if you remove half the available options, any activity is going to look like increased activity.  And lest we forget, in late 2008 Age of Conan director Gaute Godgar called it a day with Conan, citing his dissatisfaction with the title’s quality.  And to add just a bit more icing to the cake, Funcom’s CFO Olav Sandnes resigned after a $23.3M loss (what was that about following the money?).

While Age of Conan may have been the third best selling PC title of 2008 (World of Warcraft and Spore took the top two spots, respectively), DFC Intelligence reports that Age of Conan put less coinage in the bank than Warhammer Online and Lord of The Rings.  And now for the kicker: AoC was out-earned by several free-to-play, microtransaction-based titles including Runescape, Maple Story, and Club Penguin.

Funcom’s now investing in two free-to-play’s after what come might consider a disastrous year.  Coincidence?  I think not.  The report says that both of Funcom’s free-to-play’s are expected to be in beta status by Q4 2009.  While they did not disclose details as to when development had started on these projects, 9 months to turn out 2 free-to-play, microtransaction driven titles with just 31 people involved?  Sounds like a rush job to me.  Remember, Funcom’s upcoming subscription based title; The Secret World has a team of 80 concentrating on it.  One might think that after devoting so much time and development work to a title that’s delivered ‘Meh’ performance, wouldn’t it be time for Funcom to take a second, look in the mirror (and the balance sheets) and refocus their efforts on products that can really make an ROI?

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