The past two days have seen a few changes over at in-game advertising giant Double Fusion.  On Tuesday, Double Fusion announced that they’ve recently appointed Monika Madrid to the position of Vice President of Business Development, reporting directly to CEO Jonathan Epstein.

Prior to her appointment, Madrid has held positions at LiveGamer and Ubisoft, and will now be responsible for developing Double Fusion relationships with publishers and platforms across a wide gamut of gaming properties and types.

“Monika is one of the first true early-adopters of in-game advertising,” said Epstein. “Her traditional and entrepreneurial game industry background, strategic licensing, distribution and ad sales experience, and her experience with digital item sales models makes her the perfect addition to our team as we build out our growing in-game ad network of free and ad-supported games for everyone.”

But hold the phone…what happened to Josh Larson, the previous VP of Biz Dev?

Don’t sweat it for Josh, as one day later, Mochi Media, one of the worlds largest casual online game networks, announced that they’ve acquired John as their new Vice President of Sales and Marketing.  Larson’s new gig will focus his efforts on leading Mochi Media’s sales, marketing and PR efforts, as well as guide the company’s monetization strategy.  Does this man sleep?

As mentioned above, Larson comes to Mochi directly from Double Fusion, but also has nearly eight years of experience with GameSpot, where he served as VP of games.  Larson’s GameSpot position saw him leading product development and overseeing business direction, while setting strategic vision, goals, budget and messaging for CNET‘s Entertainment division, and developing sponsorship and partnership opportunities

“I’ve been watching Mochi Media grow into the leader in online games over the last year-and-a-half, so it’s thrilling to be able to join the team and help the company grow even further,” Larson said. “My experience can only add to the deep well of knowledge and talent already at the company — it will be fun to see how we progress moving forward.”

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Tags: biz dev, cnet, game networks, gamespot, in-game advertising, jonathan epstein, leading product development, mochi, monetization, ubisoft

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