mEgo lands another cool $2.5M in second round of funding

Based on the simple premise of making managing and sharing your online personality a more coherent and fun user experience, Los Angeles based mEgo has just closed another round of funding, bringing home a cool $2.5M to fund further development.

Launched at the 2007 TechCrunch40 conference, mEgo has quite a bit to celebrate as of late.  Not only have they just refueled the dev. machine, but also recently reached the 1 millionth registered user milestone, with a twenty percent growth rate month over month.  Not too shabby.

mEgo’s concept is centered around a portable you that ties all your social connectivity together in one simple flash based widget.  Popular social sites like Flickr, Facebook, Twitter, and YouTube are easily and painlessly integrated into your mEgo just by using your username.  No fancy RSS feeds or API keys to hunt down.  Just plug your basic info in and mEgo takes it from there.  Each info pull can then be assigned to a user-selected button, which can then be placed on the avatar anywhere the user so chooses.  For example, in the my mEgo below, hover over the ears and you’ll see updates from my last.fm account.  Likewise, hovering over my chest reveals my vital statistics.  If you’re feeling generous, shake my hand and have a view of my amazon.com wishlist.  A hover over the eyes should reveal thumbnails of my most recent YouTube favorites.  Personally, I’d like to see this default to my uploaded videos, but this feature is no further than a drop down menu away.

mEgo can be embedded on a wide variety of social networks and blogs, and reports that they’re seeing around 30M impressions per month.

A pretty neat concept, tying all your social activities into one avatar that not only looks cool, but is incredibly easy to set up and publish.

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