OMG! zOMG! nets half a million signups!

OMG rly?  Gaia Onlines’ first entry to the casual MMO space has certainly stuck a chord with audiences world wide, with Gaia recently reporting that zOMG! has reached the 500,000 player benchmark – clearly indicating that they’re onto something good.  Something VERY good.

The new MMO entered it’s open beta testing phase on November 6th, and in just over a month Gaia has seen a landslide of registrations and active players on it’s servers.

As discussed in our coverage of the opening of the beta, zOMG! is flash based a casual MMORPG that pits players against monsters and enemies in 16 different zones with a wide variety of battle rings and recipes to choose from.  The main story centers around the unexplained transformation of inanimate objects into now living beings bent on wiping out the human race.  The ‘Animated’, as they’re know in-game consist of yard flamingos, gnomes, plungers, etc. can only be defeated by characters equipping themselves with magical rings and battling it out.

Existing zOMG! players now have an entire new army of fellow players to engage and play with in their ongoing campaign to smash the evildoers and live in peace and harmony.  And it’s not all just smash and grab in the land of zOMG! as the game also incorporates elements of social networking and entertainment, streaming music, and naturally, Gaia Online’s in-game, microtransaction based item mall.

When zOMG! went into an open beta phase, Senior Producer David Georgeson stated,

“Our top priority is providing a high-quality MMO gaming experience that’s fun and challenging, and also user-friendly for all levels of players.  We received a lot of great feedback from gamers during our Closed Beta, so we’re throwing open the doors as we update the game with new features and additional content.”

It seems like Gaia and company are and have been listening to players’ feedback,

“Positive feedback from satisfied players not only aids our team in modifying and ultimately perfecting the zOMG!! gameplay experience; it is truly rewarding,” said David Georgeson, Senior Producer of zOMG!! at Gaia Online. “After a lengthy development process, it’s almost surreal to watch players dig right into the storyline and begin realizing the game’s full potential.”

While Gaia Online is no stranger to massive usership, currently home to seven million plus gamers that enjoy Gaia’s wide selection of free-to-play titles, another 500,000 players in the zOMG! space doesn’t hurt anything.

Given the troubling financial climate, Gaia Online is also attributing a bit of the success of zOMG! to the inherent nature of the business model: Free-to-play.  If the price wasn’t enough of a selling point, providing a feature rich game in a browser based format makes adventuring through zOMG! even easier with no download, or credit card required.

Learn more and take zOMG! for a spin on your own over at zOMG.com.

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